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| | Atlantic, VP Records sign major distribution deal - JAMAICAOBSERVER.COM |
 | | ATLANTIC Records and VP Records have announced a long-term "strategic partnership" which will see Atlantic, the legendary home of some of R&B's heavyweights, undertaking worldwide marketing, promotion and distribution on behalf of the New York-based VP Records, the top reggae dustributors. |
 | | At the time the Observer broke the story, VP Records refused to comment on the deal or even to confirm whether any discussions were being undertaken to that effect. |
 | | VP Records, established in 1979 as a retail store, is the largest independent label for new Jamaican music in the United States, and holds a predominant position in the influential hip-hop-flavoured dancehall niche. |
| www.jamaicaobserver.com /lifestyle/html/20021014T230000-0500_33677_OBS_ATLANTIC__VP_RECORDS_SIGN_MAJOR_DISTRIBUTION_DEAL_.asp (861 words) |
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