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| | Vol. 69 No. 3 July 2005 - American Marketing Association - www.marketingpower.com (Site not responding. Last check: 2007-09-21) |
 | | [Literature review, Conceptual models of negativity (perceptual figure-ground and motivational explanations), Hypotheses, Two studies, The negativity effect is not universal across voters, but a robust effect only for voters who dislike the candidate.] 86 |
 | | [Literature review, Hypotheses, Surveys were sent to U.S. embassies abroad and foreign embassies within the U.S., Impacts, Dimensions (normative, cognitive, regulatory), Per capita GDP, Unemployment, Prevalence of small and newly listed enterprises, Self employment, Statistical analysis, Implications.] 97 |
 | | [Literature review; Model development and testing; Hypotheses; Web-based survey of business and marketing professionals; Global product standardization and global marketing structure drive the implementation of global product processes, which are positively related to marketing performance.] 101 |
| www.marketingpower.com /content/content28721S2.php (1255 words) |
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