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| | [No title] |
 | | [Literature review, Hypotheses, Data collection (tourism—advertising studies), The response rate to questionnaires mailed to sampled advertisement inquirers is lower when the brand sponsoring the study is identified versus not identified, The estimated buyer/inquirer conversion rate is higher when the brand sponsoring the study is identified versus not identified, Implications.] 116 |
 | | [Literature review, The author uses survey-based discrete-choice methodology coupled with latent-class models to identify responsive global segments for a new global satellite-based paging service, Distinct segments (price responsiveness, size, market potential), Statistical analysis, Managerial application.] 117 |
 | | [Literature review, Three studies, Mental simulation and analogies, Perceived newness and uncertainty in predicting preferences, Sources of uncertainty, Current usage scenarios, Statistical analysis, Managerial implications.] 119 |
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