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| | The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945. by Jeff Keshen (Site not responding. Last check: 2007-09-07) |
 | | Moreover, in the United States, the voice of African Americans was muted, and, in Canada, those of French Canadians and recent immigrant groups. |
 | | After dubious sampling techniques produced some disastrous predictions in the United States, including the 1940 presidential election, Gallup, to prove the value of his operations, expanded his services, an initiative that resulted in the creation of the Canadian Institute of Public Opinion. |
 | | Yet the problems with sampling techniques persisted and became evident with poor CIPO predictions in the 1942 plebiscite on conscription and in the 1944 Quebec provincial election. |
| www.utpjournals.com /product/chr/811/measure.html (648 words) |
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