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| | Coca-Cola Television Advertisements:The D'Arcy Era |
 | | In 1953, an internal memo in the company's Advertising Department begged for time to develop a strategy to reach consumers through the new medium, and D'Arcy had difficulty developing effective advertising outside of the sponsored programming. |
 | | Both used television to the fullest with a variety of advertising formats including animation, stop motion, and live-action ads featuring such performers as the McGuire Sisters, Connie Francis, Emmett Kelly, Anita Bryant, and the Brothers Four. |
 | | As with all television commercials, the process began with storyboards, which were illustrated by Eugene Yelchin from Mr. |
| memory.loc.gov /ammem/ccmphtml/colahist.html (3358 words) |
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