| | The "1984" Macintosh Ad - Sarah Stein (Site not responding. Last check: 2007-10-03) |
 | | Baum proved a significant force at a time of transition in which discursive conventions were being formed for new ways of relating to commodities, in a period when leisure and consumption became the focus of individual fulfillment. |
 | | In 1984, the emergence of a new form of computer that was to revolutionize the consumer market once again called on new ways of representing re-enchantment. |
 | | In 1984, the feminist movement, though already facing some of the backlash against women in the public sphere that continues to this day, would have still have allowed for a wide familiarity with a woman as signifier of the iconoclast rule-breaker. |
| www.uiowa.edu /~commstud/adclass/1984_mac_ad.html (4377 words) |