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| | TOUR DE FRANCE |
 | | The Tour de France, in contrast, has long been a household name around the globe, even amongst people who are not generally interested in pro cycling, and is for cycling what the FIFA World Cup is to football (soccer) in terms of global popularity. |
 | | The Tour was founded as a publicity event for the newspaper L'Auto (ancestor of the present l'Équipe) by its editor and co-founder, Henri Desgrange, to rival the Paris-Brest et retour ride (sponsored by Le Petit Journal), and Bordeaux-Paris. |
 | | Promotion of the Tour de France certainly proved a great success for the newspaper; circulation leapt from 25,000 before the 1903 Tour to 65,000 after it; in 1908 the race boosted circulation past a quarter of a million, and during the 1923 Tour it was selling 500,000 copies a day. |
| www.solarnavigator.net /sport/tour_de_france.htm (5855 words) |
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