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| | sfweekly.com - News - The 2005 Pulitzer Prize for Distinguished Public Relations |
 | | Witherspoon's organization has, since last year, pushed a PR campaign, financed by a $500,000 donation from San Francisco philanthropist George Miller, aimed at planting media stories based on the idea that the Hetch Hetchy reservoir should be drained in order to restore the mountain valley it fills. |
 | | This Pulitzer Prize went to a project that, in terms of journalistic excess, rivals former New York Times Executive Editor Howell Raines' 2002 crusade, which seemed aimed at forcing the Augusta National Golf Club to accept women as members. |
 | | The Bee series violated two journalistic tenets of the sort taught at the Pulitzers' sponsoring institution, Columbia University, one of which insists that journalists report on news, and not invent pseudo-events, then report on their invention. |
| sfweekly.com /issues/2005-04-13/news/smith.html (973 words) |
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