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VWvortex Forums: Experts predict uphill battle for Subaru's effort to go upscale in U.S. |
 | | He calls it a natural progression in his market, a wealthy suburban area where Subaru sales have been strong. |
| | Former Subaru of America CEO Takao Saito, who returned to Fuji Heavy in Japan in June, says Subaru aspires to be a prestige brand. |
| | But he says the push to be premium and more profitable comes mainly from the parent company. |
| forums.vwvortex.com /zerothread?id=1492456&postid=14814694 (4052 words) |
