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| | Y&R Finds Itself Behind 8-Ball On 7Up (Site not responding. Last check: 2007-09-07) |
 | | The agency, which has handled 7Up since the mid-1990s and the other brands since 1970, referred calls to the client, which is based Plano, Texas. |
 | | At the end of 2003, 7Up ranked 10th among soft drinks with a market share of 1.2 percent, down from 1.7 percent share and a rank of 8th in 2002. |
 | | In that spot, the 7Up guy is wearing a T-shirt that says "Make 7" on the front and "Up yours" on the back, which appears to insult an Asian man on a cell phone who passes by. |
| adweek.com /aw/national/article_display.jsp?vnu_content_id=1000496210 (645 words) |
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