| | A52 Conjures Road Hazards for Goodby, Silverstein & Partners' Goodyear Broadcast Campaign |
 | | In the words of the campaign's art director Paul Foulkes, A52 was approached for this project, "...specifically because we wanted special effects that you don't really see." For "Screw," A52's CGI team used Side Effects Software's Houdini to create the steel menace in every single shot. |
 | | A52's creative director Simon Brewster served as visual effects supervisor and Inferno artist on the campaign, and he was particularly pleased with his colleagues' efforts on "Screw." "The spot has an understated and fun story," he said. |
 | | A52 also handled visual effects for Nike "Move," another 2003 AICP Visual Style honoree. |
| www.digitalproducer.com /2003/06_jun/news/06_16/a520620.htm (665 words) |