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| | Will ABC sack 'Monday Night Football'? | Chicago Tribune |
 | | "'Monday Night Football' is a good investment for ABC," said Dean Bonham, chief executive of Bonham Group, a Denver-based sports marketing firm. |
 | | Although sports contracts have become increasingly expensive, there might be a payoff down the road, said media analyst Tom Wolzien of Sanford C. Bernstein and Co. If ad-zapping, TiVo-like recording devices become more mainstream, advertisers probably will pay a premium to advertise on programs such as live sports that viewers will watch in real time. |
 | | "If they are serious about fixing the network — and I think they are — then fixing the network doesn't equate to losing 'Monday Night Football,'" said Darrell Brown, general manager of ABC affiliate KMGH-TV Channel 7 in Denver. |
| www.chicagotribune.com /bal-abc0823,0,3721984.story?page=2 (680 words) |
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