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| | Global Market Research & Consulting, Growth Strategies - Full Service Research: RONIN Corporation |
 | | To assess differences in the average number of hours spent on the Internet among PC owners in four countries, while controlling for access speed, ANCOVA would be an appropriate analytic tool. |
 | | ANCOVA is particularly useful in research situations where a variable, such as income, gender, education, or age, can potentially obscure or bias the results. |
 | | The method is useful for research studies where there are a variety of segments being assessed on a number of different measures, where one or more variables needs to be controlled for that may potentially bias the results. |
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