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| | Esmeralda Farms | H O L L A N D |
 | | Despite its multiple distribution channels, Esmeralda Farms BV relies heavily on one distinct channel, the Bloemenveiling Aalsmeer auction, where 60% of its flowers are sold. |
 | | Flowers are brought before the auction clock by the cart load, exhibited first by variety, then by color, saying the name of the farm, how many stems, what length, the quality, etc. All of Esmeralda’s products, with the exception of our farm made bouquets, are exhibited at the auction. |
 | | Bloemenveiling Aalsmeer is a prominent link in the international chain of flower and plant sales. |
| www.esmeraldafarms.com /holland_auctions.html (682 words) |
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