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Topic: Above the line


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In the News (Sun 27 May 12)

  
  Above the line (advertising) - Wikipedia, the free encyclopedia
See Above the line for other meanings and uses of the phrase.
Above the line (ATL) is an advertising technique using mass media to promote brands.
It differs from BTL (Below the line), that believes in unconventional brand-building strategies, such as direct mail.
en.wikipedia.org /wiki/Above_the_line_(advertising)   (128 words)

  
 Line   (Site not responding. Last check: 2007-11-01)
Articulation Line: A horizontal line (dash) placed above a pitch to indicate to the performer that the note is to be held or stretched out to its fullest value; a tenuto mark.
Line or Phrase: A musical phrase or complete thought is often referred to as a line.
Line Dance: Dances where dancers are all in a line: A type of dancing where all participants line up and perform all the steps to the dance simultaneously.
www.music.vt.edu /musicdictionary/textl/Line.html   (157 words)

  
 Above The Line - Group Home Society
Above the Line is a community based not-for-profit that has served at-risk children and teens since 1976.
We run a therapeutic group home for girls ages 13-18, two foster care programs for children 3-18 and a collaborative on-site alternative education school.
For confidentiality, the teens pictured here are not associated with Above the Line.
www.abovetheline.org   (82 words)

  
 Preponderance of voting ``above the line''   (Site not responding. Last check: 2007-11-01)
For example in 1999 NSW poll mentioned above, around 95% of formal votes were above the line.
One reason for this is undoubtedly because voting above the line requires less effort: marking one preference versus marking multiple preferences below the line (15 in the NSW Legislative Council).
We believe it is no coincidence that below the line voting for senate elections is most popular in the two constituencies that use the most responsive electoral system for their own parliaments, that is, Tasmania and the ACT (hence the difference in first preference votes for senators mentioned in Section 3.4).
www.cs.mu.oz.au /~lee/prsa/viclc/submission/sub/node18.html   (582 words)

  
 Above the line - Wikipedia, the free encyclopedia
The term "Above the line" or "Above-the-line" can refer to:
Above the line (film production), an accounting term used in film or movie production
In contract bridge, "bonus" points that don't count toward the 100 points needed to win the game
en.wikipedia.org /wiki/Above-the-line   (147 words)

  
 Above Tree Lines Images Main Page
Above tree line refers to the altitudes on mountain slopes above which trees do not grow.
Above tree line, the wind blows eternally, the air is crisp, and the vistas are perpetual and perpetually changing.
This site is named Above Tree Line Images not because each image is a view above tree line, but because each communicates some of these feelings.
www.abovetreelineimages.com   (143 words)

  
 Above the Line - Team
Before Sigrid Narjes became managing director of ABOVE THE LINE, she worked in several positions for various companies in the motion picture and television industry.
Ulrike Weis was the in-house director of the Department of Dramaturgy, a script reader and editor, before starting her activities at ATL BOOKS, an agency that acquires and sells film rights for various publications.
At ABOVE THE LINE he is the contact person for press related affairs as well as for advertising inquiries.
www.abovetheline.de /team.php?lang=en&kliKat=schauspielerin&kliNa=Grimm   (491 words)

  
 V12 Group - Above/Below the Line Marketing   (Site not responding. Last check: 2007-11-01)
ATL is synonymous to mass marketing, big splash advertising, whereas BTL is data driven, highly measurable and focused on customer acquisition and retention programs.
Above the green line campaigns are important for brand lift and generating millions of impressions and audience reach.
Although forms of big brand splash campaigns are important in terms of mass reach, consumers today are savvier in terms of advertising messages and tend to respond more to offerings that are based on their own interests.
www.v12group.com /about_us/above_below_marketing.asp   (320 words)

  
 Above The Line Bridge
Only the 30 points for the contract are entered below the line, and 90 points for the three overtricks are entered above the line.
North/South receive no score below the line, but East/West are awarded 50 points for the undertrick above the line.
North/South receive no score below the line, but East/West are awarded 300 points above the line, since neither side is vulnerable.
www.bridgeguys.com /Glossary/AboveTheLine.html   (328 words)

  
 Life above poverty line
The only significant change is a reduction in the ration allowance from 35 kg of foodgrain a family to 30 kg.
The yellow cards are meant for families that are above the poverty line, the white ones for those below the poverty line, the pink ones for severely impoverished families eligible for the Antyodaya Anna Yojana, and the green ones for special category families such as families headed by widows or the physically disabled.
Economists such as Utsa Patnaik believe that the poverty line adopted by the government is an insufficient measure as it represents a bare nutritional minimum, divorced from the realities on the ground.
www.flonnet.com /fl2302/stories/20060210003804000.htm   (1580 words)

  
 Qualified Remodeler - System - Working above the line   (Site not responding. Last check: 2007-11-01)
I refer to it as “above the line-below the line” focus and behavior.
Above the line means working on your business.
Above the line work is what will lead your company forward – thinking and planning that only
www.qualifiedremodeler.com /COLUMNS/SYSTEMS   (478 words)

  
 "K" Line America   (Site not responding. Last check: 2007-11-01)
In building vessels for transporting of automobiles, a high-value cargo particularly susceptible to damage, "K" Line has relentlessly sought to reduce costs through mass transport and to ensure cargo safety.
Pioneer - "K" Line is a pioneer in having put the first large car carrier into the market, with safety and speed as the core of our marine transport services.
Apart from the above, "K" Line's policy is positive to also map out any other ahead-of-time plans for newbuildings in response to customer needs.
www.kline.com /shipping/Services_PCC.asp   (518 words)

  
 Living In The Light Above the Line: An Invitation to Cosmic Consciousness
LIVING IN THE SPIRIT Above The Line presents the detailed path that the author used to experience Cosmic Consciousness: the revelation of the actual experience of your True Self as an eternal Spiritual Being in a temporary human form on Earth.
A horizontal line has been drawn across the top of the page of a person’s past experience of life, and the person who is living under this line, has no idea that there is a better way.
The place above the line is an unknown place in your consciousness which is only one step away from the familiar and known place in consciousness which is below the line.
www.authorhouse.com /BookStore/ItemDetail~bookid~35178.aspx   (1930 words)

  
 Crossing the Line   (Site not responding. Last check: 2007-11-01)
These days, actions are either “above the line” or “below the line,” and anyone acting below the line is given three chances to haul himself up over the line before being shipped off to the principal.
The upper reaches of The Line may be fl-turtleneck creatives and storyboards, but down here it's a mish-mosh of sampling crews and shelf-setters, wind-up cars, keychains, and Polaroids from bars.
Some of the teachers had a tough time adopting The Line lines after years of saying “unacceptable” and “negotiate” and “consequence.” The underlying premise is that kids choose to walk above or below the line, and can choose to be good (if it's still p.c.
promomagazine.com /mag/marketing_crossing_line/index.html   (947 words)

  
 Imdb Glossary letter: A   (Site not responding. Last check: 2007-11-01)
The re-recording of dialogue by actors in a sound studio during post-production, usually performed to playback of edited picture in order to match lip movements on screen.
ADR is frequently used to replace production track of poor quality (e.g., due to high levels of background noise) or to change the delivery or inflection of a line.
ADR can also be used to insert new lines of dialogue which are conceived during editing, although such lines can only be placed against picture in which the face of the actor speaking is not visible.
us.imdb.com /Glossary/A   (1927 words)

  
 Above The Border Line
Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountain is going home; that wildness is necessity; that mountain parks and reservations are useful not only as fountains of timber and irrigating rivers, but as fountains of life.
Some days, in the morning, when the herons leave the lake and fly west, I imaging their flight is a straight line to the marsh land around 10-Mile creek.
When the herons later return to the lake, as soon as they reach the point where the hill slopes down to the lake, they quit flapping and lock into their landing approach.
abovetheborderline.blogspot.com   (6948 words)

  
 Health Savings Account Article - Above-The-Line Deductions - HSA for America
Although line 35 simply instructs you to "add lines 23 through 34a," tax geeks who take a closer look at the form's instructions will find even more possible ways to whittle away at their incomes.
Another tax break that has grown in popularity is the $2,000 deduction for the purchase of a clean-fuel vehicle; for most taxpayers, this applies to hybrid autos.
Be sure to add all these specially annotated line 35 amounts to the deductions claimed on the preceding 12 income adjustment lines.
www.health--savings--accounts.com /article-12.htm   (1468 words)

  
 Home Page   (Site not responding. Last check: 2007-11-01)
In the film and video production industry, "above the line" refers to the creative members of the team, the ones who develop innovative solutions and see them through to the finish.
That's what we do at Above the Line Media.
We are the creative part of your team, the writers, producers and directors who will guide your project from inspiration to completion.
www.abovethelinemedia.com   (62 words)

  
 What is above the line marketing? | MarketingProfs
I've often heard the terms below the line and above the line advertising but in all honesty have never asked anyone what it actually means and refers to.
ATL is Above the Line (incl advertising in TV, Radio, Press, Billboard etc which are not in-around store
Above the Line is all advertisements that are done thrugh mass media (radio, TV, press/print etc.) and Out of Home (i.e.
www.marketingprofs.com /ea/qst_question.asp?qstID=5398   (360 words)

  
 Amazon.com: Above the Line: Conversations about the Movies: Books: Lawrence Grobel   (Site not responding. Last check: 2007-11-01)
Joyce Carol Oates, from the introduction to Above the Line
Above the Line is a dazzling gathering of insights and anecdotes from all corners of the film industry.
"Above the Line" is deserving of the five stars.
www.amazon.com /Above-Line-Conversations-about-Movies/dp/0306809788   (960 words)

  
 Is above the line marketing slowly dying out? | MarketingProfs
Above the line marketing is specifically those marketing activities that are part of a formal budget.
As for shells allocated £70 million spend on BTL, i feel this does not make it above the line as it is stated as a figure, it is just a mere calculation of expenses in order to satisfty budgets.
Frances, i agree on your point on the fact that consumers have become more demanding, but i also personally feel that as well as being more demanding, consumers are not as influenced by mass media methods.
www.marketingprofs.com /ea/qst_question.asp?qstID=5445   (879 words)

  
 The Austin Chronicle Screens: True Hollywood Stories: Books About Film
Above the Line is a group of interviews with people whose names appear on movie posters, so asking them to reveal themselves beyond their public personas is a bit of a gamble.
The repeated surprises of this book are the result of that insight; intrepid questions pop up when you're not quite expecting them (like when he asks Oliver Stone what he would like to change about the Constitution in the middle of asking him about his drug days).
You can dart back and forth throughout Above the Line according to your interest in the various subjects, but reading it front to back is a more satisfying education in fame, in Hollywood, and in the elusive art of personalities revealing themselves.
austinchronicle.com /issues/dispatch/2000-12-15/screens_roundup8.html   (958 words)

  
 Run old 24 bit CICS programs above the 16Mb line - no more Short on Storage   (Site not responding. Last check: 2007-11-01)
This utility will actually load and analyze the CICS user programs on your system and produce a report, detailing the types of programs analyzed and the programs that are eiligible to be handled by Xabove.
A report total page will detail the total programs found by language type, the total amount of storage above the line these programs will require, and additional statistics on programs analyzed that cannot be handled by Xabove.
This facility completely automates the task of determining which CICS programs are to be handled by Xabove and creating the XABOVEF dataset with the appropriate control statements required for loading this dataset.
www.cobbsmill.com /xabove.htm   (533 words)

  
 Living Above the Line
The teachers opened the school year not with traditional lessons on the relevancy of history but with lessons on hero identification and quality character attributes, problem-solving and encouragement to see themselves as powerful human beings.
The teachers labled this new emphasis in their teaching "Living Above the Line".
While the Social Studies Department at Mountain Ridge still has many exciting plans for its implementation, they are already seeing a "difference" in themselves, their teaching, and most importantly, their students.
mrhs.dvusd.org /aboveline.html   (401 words)

  
 Josh Becker: "Above the Line" (page 5 of 6)
"Above The Line." That's a pretty good title.
He keeps kissing her and after a minute her hands come up from her sides and take hold of Aaron's butt.
Aaron's apartment is on Whitley, a block above Franklin.
www.beckerfilms.com /AboveTheLine-p5.htm   (1040 words)

  
 Tax tip: No need to itemize these above-the-line deductions (Page 1 of 3)
But they are popularly referred to as above-the-line deductions because you subtract them on Page 1 of your 1040, just above the page's last line (number 37 on the 2005 return) where you enter your adjusted gross income, or AGI.
Taking these deductions will reduce your AGI, which in most cases directly cuts your overall tax bill because figuring your AGI is the first step in arriving at your final taxable income amount.
Here are this tax season's above-the-line deductions, in the order they're found on Form 1040 (lines 23 through 36).
www.bankrate.com /brm/itax/tips/20010307a.asp   (608 words)

  
 Inserts Bridge Above-, Below-the-Line Marketing
Insert media, once referred to only as a mass marketing channel, has become a more sophisticated and segmented high-end creative execution.
The mass art of inserts bridges the makeup of both above- and below-the-line requirements.
As part of Winterberry Group's research paper, there are a list of statistics as well as consumer responses affecting the shift in above- to below-the-line spending and focus.
www.dmnews.com /cms/dm-news/list-services/35478.html   (818 words)

  
 NewPages Book Review - Above the Line by Joseph Bruchac
Bruchac is a prolific writer with several new books out, including a lovely and delicate memoir for young adults Hidden Roots (though it will appeal to readers of all ages) and another book of poetry from West End, Ndakinna (Our Land): New and Selected Poems (2003).
He has written more than one hundred books and was awarded the Lifetime Achievement Award from the Native Writers Circle of the Americas.
Still, he exhibits here his characteristic humility — in the acknowledgements for Above the Line he thanks the small presses and literary magazines that make the "best contemporary American poetry" possible and attributes his success to these publications.
www.newpages.com /bookreviews/archive/reviews/above_the_line.htm   (251 words)

  
 Donklephant » Blog Archive » ABC Journalists Wounded - Going Over & Above the Line of Duty?   (Site not responding. Last check: 2007-11-01)
The dangers of “getting the story,” in Iraq should certainly be reevaluated given this latest incident involving ABC newsanchor, Woodruff, and a cameraman.
Power Line has some thoughts on who will be announced...
Conservative bloggers (and fundamentalist Christians, in the comments section) line...
donklephant.com /2006/01/30/abc-journalists-wounded-going-over-above-the-line-of-duty   (1095 words)

  
 Above The Line
Above The Line - A scoring term used in Rubber Bridge, referring to points that do not count towards the game itself.
Scores associated with trick bids are scored "beneath the line", while bonuses, penalties, and excess tricks are scored "above the line".
The area above the line includes bonuses for:
www.bridgehands.com /A/Above_The_Line.htm   (179 words)

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