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Topic: Absolut Vodka

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	"Orthodox Union, Absolut Vodka - Absolutely Kosher? - Forward.com"
		In what the group called an “absolutely significant” move, the O.U. announced that six products in the Absolut Vodka line had received kosher certification and that the O.U. symbol soon will be gracing the vodka’s iconic bottles.
		Absolut, a brand of vodka known for its hip, playful magazine ads, has long been accused of targeting underage drinkers.
		Absolut, which is distilled and bottled in Sweden, has been one of the leading brands of vodka in America since early 1980s, in no small part because of an ad campaign commonly recognized as one of the most clever — and successful — in history.
	www.forward.com /articles/absolutely-kosher (0 words)

	USATODAY.com - Absolut puts a new premium on vodka (Site not responding. Last check: )
		Absolut's 20-year reign as the top imported vodka has taken a hit since Grey Goose and others began setting new standards for price, image and bottle design in 1998.
		But the new prestige vodkas, at $25 to $200, have become what Absolut was 20 years ago.
		Absolut is still the top-selling U.S. import, at 4.5 million cases a year, but 61% market share has tumbled to 40% since 1998, says Impact, which tracks distilled spirits sales.
	www.usatoday.com /money/industries/food/2004-03-30-vodka_x.htm (682 words)

	Vodka Facts & Recipes (Site not responding. Last check: )
		Vodka accounts for more than one out of every four bottles of distilled spirits consumed in the U.S. Because the end product is supposed to be without a distinctive taste, vodka can be made from a fermented mash of just about any carbohydrate-containing material.
		Vodka, produced on a mulitcolumn distillation system from a fermented mash of grain at or above 190o proof, must be further treated with charcoal or activated carbon or further refined by distillation in such a manner as to be without character, aroma, or taste.
		Absolut Vodka is produced in southern Sweden from the finest wheat and purest water.
	www.3dhospitality.com /public_html/shopping/vodka.htm (723 words)

	Absolut vodka's next flavor » Netscape.com
		Absolut launched its first flavored vodka, Absolut Citron, in 1988; the drink remains the best-selling flavored vodka in the United States, according to Kristina Hagbard, manager of corporate communications at Swedish-based Absolut.
		Absolut is the second best-selling vodka in the U.S.; Smirnoff, which is made in America, is number one, while Russiaâs Stolichnaya (which is the best-selling vodka in the world) is number three, according to numerous news reports.)
		Absolutâs famous advertising campaign was launched in the 1980s by TBWA ad agency in New York.
	travel.netscape.com /story/2006/10/10/absolut-vodkas-next-flavor (272 words)

	Absolut Vodka Ads: Latest News and Advertising Gallery
		David Carlson already reported that the Absolut Disco is just pre-released at Selfridges at Oxford street in London this week and will soon be available all over the world, inclusive the US.
		Another two limited edition bottles were produced by Absolut.
		Or Absolut Vodka Fashion Animal by C’N'C CoSTUME NATIONAL limited edition from France.
	www.absolutads.com (0 words)

	The Raw Story \| Sweden's Absolut Vodka sale makes suitors drool
		After 90 years in state hands, Sweden plans to sell off one of its crown jewels, the Absolut Vodka brand, sparking interest from suitors in the drinks industry vying for a share of the expanding global vodka market.
		With the drink increasingly fashionable, global vodka consumption is forecast to increase by 11.4 percent between 2003 and 2008, according to industry analysts Vinexpo.
		With 2006 sales up seven percent on the year and a growing presence on the US market, the Absolut Vodka brand could also be a target for the world's number two spirit producer, France's Pernod-Ricard.
	rawstory.com /news/afp/Sweden_s_Absolut_Vodka_sale_makes_s_03062007.html (644 words)

	Vodka
		As vodka made the switch from a family made liquor to one that was produced on a grand scale by large distilleries, the potato was discarded and grain was embraced.
		They introduced gold vodka; vodka that is aged for ten years in oak casks before it’s sold on the market.
		Vodka is a spirit made from grains or other crops, most notably potatoes, and diluted to the required strength, usually 40%-50%, with water.
	www.queenannewine.com /vodka.html (517 words)

	Vodka - Buy Vodka Online - Vodka for Sale
		Vodka is either produced from grain, potatoes, molasses, beets, or a variety of other plants.
		All Vodka comes out of the still as a clear, colorless spirit, but Vodka from a pot still, which is the same sort used for Cognac and Scotch whisky, will contain some of the aromatics, congeners, and flavor elements of the crop from which it was produced.
		In the United States, domestic Vodkas are defined by U.S. government regulation as "neutral spirits, so distilled, or so treated after distillation with charcoal or other materials, as to be without distinctive character, aroma, taste or color." Because American Vodka is, by law, neutral in taste, there are only very subtle distinctions between brands.
	www.shoppersvineyard.com /vodka/vodka-c78.html (468 words)

	Absolut Sale: Sweden selling vodka brand - Boston.com
		After 90 years in state hands, Absolut vodka is about to be offered up for sale with its parent company VandS Vin and Sprit AB, along with five other companies in which the state holds significant stakes.
		With its range of flavors from peach to flcurrant, Absolut is established as a luxury vodka -- a long journey from the first drops distilled from water and winter-wheat by Swedish entrepreneur Lars Olsson Smith in 1879.
		Absolut would also be an attractive addition to the company because "vodka, rum and gin categories are relatively weak for Fortune Brands," JP Morgan said in a research note.
	www.boston.com /business/articles/2007/03/01/absolut_sale_sweden_selling_vodka_brand (928 words)

	Absolut Vodka
		Absolut Society Newsletters - The Absolut Society delivers all the latest ad news and trading information every 2 weeks.
		Absolut Canadiana - Archived images of Canadian Absolut Vodka Ads, and what publications they appeared in.
		The Absolut Connection - Resource for Absolut ad collectors with ad scans, find ads by magazine, searchable location list, and learn the history of Absolut Vodka.
	www.ability.org.uk /absolut_vodka.html (0 words)

	ABSOLUT VODKA ADS (AbsolutAds.com)
		Absolut Vodka´s advertising campaign is the world´s longest ever uninterrupted one.
		Absolut Society can be joined by anyone who wants to be kept informed about new ads or who wants to exchange them with collectors worldwide (some 2,500 registered members).
		Absolut country of Sweden Vodka and Logo, Absolut, Absolut bottle design and Absolut calligraphy are trademarks owned by V and S VIN and SPRIT AB.
	www.absolutads.com /gallery/view.php?news=7&lang=en (343 words)

	Absolut Vodka Press Release: ABSOLUT VODKA is happy to announce the launch of its new pear flavored product (Site not responding. Last check: )
		The new premium vodka is available to consumers in the US by January 2007, and in Global Travel Retail on May 1, 2007.
		With ABSOLUT PEARS we continue to secure our position as the leader of the segment, not only because it is the first pear flavored vodka, but because of our position as the leading premium brand in the flavored vodka segment,” says Eva Kempe-Forsberg, Vice President Marketing at V&S Absolut Spirits in Stockholm.
		With ABSOLUT PEARS, we continue this heritage and we have a strong launch planned where all the elements, from the bottle design, via the vodka itself, to the accompanying advertising campaign, complement each other perfectly.
	www.barnonedrinks.com /press/2006/absolut-launches-new-pear-flavour.html (449 words)

	Kristine Fenton, Absolut Structuralism
		The Absolut Vodka advertising campaign is a strong media example that caters to an extensive audience and is very accessible.
		The Absolut Vodka ad campaign aims to enroll everyone as a member of this club by stating that their “art” form, the vodka bottle, carries significant cultural reflections of society associated with the upper class that are relevant to all members regardless of their real class status.
		In this case, the four flavored vodkas are in a distinct class that the “Voted-Off” original vodka is not a part of.
	writing.colostate.edu /gallery/talkingback/issue1/fenton.htm (1666 words)

	Absolut Spirits Company, Inc. :: ABSOLUT(R) Vodka Announces First New Flavor of 2007
		ABSOLUT PEARS, the ninth flavor in the ABSOLUT Flavors portfolio, will be available nationally on- and off-premise by January 5, and will add a new and enticingly mellow personality to the brand.
		ABSOLUT PEARS has a provocative and full-bodied taste that is soft and ripe with a long and fruity aftertaste.
		The ABSOLUT PEARS bottle is dressed in two shades of soft, mellow green with subtle curves and shapes inspired by the tender Anjou pear.
	sev.prnewswire.com /beer-wine-spirits/20061010/NYTU04910102006-1.html (535 words)

	USATODAY.com - Absolut gets into spirit of name play with new ads (Site not responding. Last check: )
		Absolut will spend $20 million on a new effort that starts today and includes its first TV ads as the brand battles slower growth and tougher competition for vodkas.
		Absolut still leads U.S. sales of imported vodkas with a 10% share, but growth is lagging behind the group.
		While sales of imported vodkas grew an estimated 8% in 2005, Absolut is estimated to be up just 2%, according to beverage research publication Impact's 2005 annual spirits study.
	www.usatoday.com /money/advertising/2006-01-16-absolut-usat_x.htm (567 words)

	Compare Prices and Read Reviews on Absolut Vanilla Vodka at Epinions.com
		I have, however had vodka based cocktails in restaurants and the ones made with Absolute were, to me at least, vastly superior to those made with any other brand.
		I try to avoid Absolut for the most part because I feel that there are several other vodkas in the ~$20 range that are much better.
		Absolut Vanilla is a tasty treat, espescially when mixed with cola or put into frozen drinks.
	www.epinions.com /Absolut_Vanilla_Vodka/display_~reviews (549 words)

	VT DLC: Retail: Product Descriptions: Vodka
		Absolut removes most impurities while retaining enough trace elements to keep the character of the raw materials used.
		Belvedere vodka is blended with real fruit peel in a process called maceration to create a natural fusion between the rye vodka and the fruits essential oils.
		Domestic premium vodka that uses a four-column distillation and triple filtration system to remove impurities and congeners (impurities that form during the fermentation process).
	www.state.vt.us /dlc/retail/descriptions/vodka.html (3815 words)

	Drink Recipes, Bars, Bartenders, Cocktails and more - Absolut Drinks
		Brandy drinks, Vodka drinks, Rum drinks, Gin drinks, Whisky drinks, Tequila drinks.
		Did you just shake up that really strong mustard with some Absolut Peppar, or are you just happy to see me? This is what the best bartenders of the world are mixing right now.
		At least it should be, according to Absolut Drinks Bartender Jens Lundquist.
	www.absolutdrinks.com (0 words)

	DNA11 - From Life Comes Art
		The DNA from these fruits were donated to DNA 11 from some of the top research institutes in the world and processed in their labs, creating a unique fingerprint for each fruit.
		ABSOLUT VODKA is the third largest international spirit in the world and is available in 126 markets.
		ABSOLUT VODKA and Level Vodka are made at the distilleries near Åhus, Sweden.
	www.dna11.com /news_dna11-news-absolutvodka.asp (669 words)

	Absolut Vodka - Creating Advertising History \| Marketing Case Studies - ICFAI Center for Management Research
		Absolut’s decision to link its advertisements with art and fashion, and the resulting increase in the brand’s popularity has been discussed.
		As Absolut Vanilia was introduced at bars and liquor stores across the US, analysts stated that the new launch platform represented an entirely new approach to brand communications and a new era in Absolut's advertising history.
		This was not surprising since the Absolute advertising campaign was often regarded by advertising experts as one of the most brilliant, innovative, successful and long-running campaigns ever.
	icmr.icfai.org /casestudies/catalogue/Marketing/Vodka.htm (689 words)

	Absolut Vodka \| Business solutions from AllBusiness.com
		Absolut Vodka of Sweden is as well known for...
		According to published reports, Absolut Vodka, one of the world's most famous alcohol brands, is opening a new office in New York City.
		Absolut Kurant is the latest and most high-profile Seagram brand to break the liquor industry's voluntary ban on broadcast advertising with new radio spots in...
	www.allbusiness.com /absolut-vodka/3470302-1.html (779 words)

	iMedia Connection: Absolut Access
		The situation was complicated by the fact that ABSOLUT never had a CRM program before, and didn’t even have a database of names, according to Woodard, “ABSOLUT and Emerge had to build the program from the ground up.” One of their first steps was to break the program down into four distinct goals:
		No other vodka, no other liquor -- and perhaps no other brand in the world --could invite its consumers to get behind the scenes and live the brand experience in quite the same way.
		It was particularly challenging in this case because ABSOLUT ACCESS had to encourage various stakeholders within the company to commit and contribute to the program, obtain internal approvals from both the U.S. and Sweden and ensure agreement from external partners as well.
	www.imediaconnection.com /content/5353.asp (1216 words)

	Absolut OU. Absolutely Marvelous News in the World of Vodka! Absolut Certified Kosher by OU.
		In an absolutely significant development in the world of kosher certification, the Orthodox Union and Absolut Vodka today jointly announced that six Absolut products have received kosher certification from the OU, the world’s most recognizable kosher symbol, and that the famed OU will be appearing on Absolut products in the coming months.
		Absolut is recognized not only for the quality of its products, but for its celebrated advertising program playing on the word “Absolut,” which appears in high-quality publications.
		Rabbi Safran took note of the utmost professionalism of Absolut team members, who consistently and respectfully responded to the OU‘s complex and stringent certification process and requirements, and extended their full cooperation to the OU Field Representatives, Dr. John Meyer of London, and Rabbi Yisroel Hollander of Antwerp, Belgium, who visited the plants.
	www.ou.org /news/article/absolut_ou_absolutely_marvelous_news_in_the_world_of_vodka_absolut_certifie (625 words)

	Absolut Vodka : absolument design
		Une rubrique, Absolut Story, retrace l'histoire de la marque et Absolut Flavors présente les différents parfums (nature, citron, mandarine, etc.).
		Surtout, Absolut Vodka fournit aux consommateurs et aux barmen une sélection de cocktails et de recettes mettant en scène les produits de la marque.
		Absolut Vodka envisage même de mettre en ligne le catalogue de la vente aux enchères "Absolut Secret", que la société organisera au profit de "Reporter Sans Frontières" en février 2001.
	www.journaldunet.com /0011/001120absolut.shtml (0 words)

	Amazon.com: Absolut Book: The Absolut Vodka Advertising Story: Books: Richard W. Lewis (Site not responding. Last check: )
		For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia.
		Absolut will go down in history as one of the most effective campaigns of the late 20th century.
		Absolut is one of the best selling vodkas in the world and the advertsing for it is second to none.
	www.amazon.com /Absolut-Book-Vodka-Advertising-Story/dp/1885203292 (1456 words)

	Absolut Mandarin Vodka - Drinks Shopping at dooyoo.co.uk
		Absolut Mandarin is yet another flavoured vodka of the Absolut range.
		I often go to Revolution, the vodka bar chain, and they use Absolut as the base of all their flavoured vodkas.
		Obviously, the fact that it is vodka based means that the overpowering flavour of alcohol soon creeps in, but this is to be expected.
	www.dooyoo.co.uk /drinks/absolut-mandarin-vodka (205 words)

	Welcome to the Webby Awards
		ABSOLUT Vodka, introduced in the U.S. in 1979, is the fourth largest international premium spirit in the world and is available in 126 markets.
		Since its launch, ABSOLUT Vodka has achieved significant worldwide sales growth, from 10,000 nine-liter cases to 9.9 million nine-liter cases in 2006.
		The award-winning advertising and marketing campaign of ABSOLUT VODKA continues to break new ground in communicating the brand's core values of clarity, simplicity and perfection.
	www.webbyawards.com /sponsors (1827 words)

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