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| | Actimel: a hard act to follow |
 | | The story of Actimel, an innovation which has been turned by Danone into one of the world’s biggest functional brands, is one of the most fascinating success stories of the food industry. |
 | | Actimel’s rapid rise can be dated from around 1997, when Jan Benninck, then CEO of Danone’s dairy division, seized on its potential, focusing the dairy division on building the brand and hugely ramping up the resources put behind it. |
 | | In Mexico Actimel is going up against Japan’s Yakult Honsha, the company which gave birth to the little bottle concept, and Nestlé with its Chamyto brand, both of them well-established players in the country. |
| www.new-nutrition.com /newspage/May0223a.htm (2223 words) |
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