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	Herbal Phen Fen
		The ad, which was produced by the company HealthMatrix, Inc., portrays herbal phen fen as a quick, safe, easy and effective way to control hunger, reduce cravings and ultimately lose weight, yet avoids explaining the side effects of the pill by dismissing symptoms as "few and well-tolerated".
		The ad is designed to appear scientific with the claim that the main ingredient of herbal phen fen, St. John's Wort, "prolongs the reuptake of serotonin in the brain", leading to feelings of personal satisfaction (HealthMatrix, Inc.) The ad provides no evidence, research or case studies for this claim or any other claims.
		The "evidence"supplied by the ad states that one thousand four hundred and one subjects were included in the study, yet no figure is given of those who benefitted from the medicine.
	www.vanderbilt.edu /AnS/psychology/health_psychology/HerbalPhenFen.htm (1071 words)

	ACS :: Chinese Herbal Medicine
		Chinese herbal medicine is a major aspect of traditional Chinese medicine, which focuses on restoring a balance of energy, body, and spirit to maintain health rather than treating a particular disease or medical condition.
		Herbal preparations are said to prevent and treat hormone disturbances, infections, breathing disorders, and a vast number of other ailments and diseases.
		Herbal formulations may consist of 4 to 12 different ingredients, to be taken in the form of teas, powders, pills, tinctures, or syrups.
	www.cancer.org /docroot/ETO/content/ETO_5_3x_Chinese_Herbal_Medicine.asp (1434 words)

	NationMaster - Encyclopedia: Ad Herbal (Site not responding. Last check: )
		Adherbal or Ad Herbal (died 230 BC) was Commander (Admiral) of the Carthaginian fleet who battled for domination of the Mediterranean Sea for Carthage in the First Punic War against Rome, 264 BC-241 BC.
		In one study of AD patients, significant decreases in acetylcholinesterase activity were seen in the neocortex, hippocampus, and amygdala, suggesting a loss of cholinergic innervation in the basal forebrain.
		The MISRS is comprised of two scores: Score I is the sum of the visual cortex, sensorimotor cortex, thalami, cerebellum, and the basal ganglia (areas not typically associated with cognitive impairment), and Score II is the sum of the frontal, temporal, and parietal cortices (areas typically associated with cognitive impairment).
	www.nationmaster.com /encyclopedia/Ad-Herbal (753 words)

	Dietary Supplements: An Advertising Guide for Industry
		Ads that include consumer testimonials about the efficacy or safety of a supplement product should be backed by adequate substantiation that the testimonial experience is representative of what consumers will generally achieve when using the product.
		The ad may still be deceptive, however, because the concentrated extract is not consistent with the traditional use of the botanical in raw form to brew teas and may produce a significantly different effect.
		The ad also includes the statement, "Complies with FDA notification procedures of the Dietary Supplement Health and Education Act." This statement may suggest to consumers that FDA has authorized the claims made in the ad or that it has reviewed the support for the claims and found the product to be effective.
	www.ftc.gov /bcp/conline/pubs/buspubs/dietsupp.htm (8871 words)

	HerbalGram: The Journal of the American Botanical Council
		Alzheimer's disease (AD), a leading cause of dementia in the elderly, is characterized by difficulties in handling household routines and cognitive and emotional disturbances.
		Herbal medicines have been used to treat the behavioral and psychological symptoms of dementia but with various responses.
		Further large multicenter studies should be conducted to test the cost-effectiveness of these herbs for AD and the impact in the control of cognitive deterioration, they say.
	content.herbalgram.org /tomsofmaine/HerbClip/review.asp?i=44970 (704 words)

	DRUGSTOREHEALTH.COM - Herbal Migraine & Pain Formula Pills! Herbal Migraine & Pain Information! Herbal Migraine ...
		Herbal Migraine and Pain Formula is manufactured in the United States under exacting health standards and regulations.
		In a controlled study, 400mg a day of Vitamin B2 was added to the diet of 49 patients for 3 months.
		It was described in European herbal literature as early a 1772.
	www.drugstorehealth.com /h/HerbalMigraine.php (1268 words)

	USATODAY.com - TV product placement moves out of background
		The actual ad then airs for the first time in a commercial break shortly after that scene.
		Advertisers are continuing to strive for ways to counter the clutter of traditional ads in today's media landscape and the fear of loss of control over viewers to digital video recorders (DVRs) that allow them to skip commercials.
		The new ad campaign, by Kaplan Thaler Group, suggests that Herbal Essences makes young women so happy that they sing in the shower.
	www.usatoday.com /money/media/2004-10-14-tv-product-placement_x.htm (766 words)

	Obligation - Channel One - Today's Herbal Essence Ad Shocks Schools
		It may appear that the woman in today's Herbal Essence commercial is naked, but she has a towel around her.
		Herbal Essence is just the latest to use exciting music, suggestive voice-overs, and sexy images to pump up the sexual tension in the classroom.
		This ad is another reason schools have overwhelmingly rejected Channel One News.
	www.obligation.org /article.php?recordID=214 (271 words)

	Prevention and Treatment of Alzheimer's Disease
		loss that happens in AD might start around 40 years, but the symptom threshold line is such that by the time the person shows symptoms of AD (say in their 60s or 70s) a large percentage of the damage has already been done to their brain.
		AD is characterized by a progressive process that kills brain cells and destroys synaptic connections between nerve cells in the brain.
		Since being on the herbal treatment Don has deteriorated, but this is substantially less than other patients diagnosed at the same time (according to his wife who is in contact with an AD caretaker support group).
	www.lightparty.com /Health/AlzheimerHerbal.html (3345 words)

	ASA Non-broadcast Adjudication: Ashraf Uddin Ahmed t/a Ashraf Herbal Homeo Medical Centre
		The complainant challenged whether TV ad (a) and press ad (b) misleadingly implied that the advertiser was qualified to practice homeopathy.
		Channel S said it had withdrawn the TV ad when it received the complaint; it said it nevertheless believed the ad was acceptable.
		We welcomed Channel S's assurance that the ad had been withdrawn and told it not to air the ad again in its current form.
	www.asa.org.uk /asa/adjudications/non_broadcast/Adjudication+Details.htm?adjudication_id=40725 (643 words)

	HerbChina2000.com - Herbal Remedies - Alzheimer's disease
		Herbal treatment designed to prompt mental recovery, slow disease progression, prevent and treat later disease, improve the prognosis, and most importantly, to build function.
		If necessary we also use herbal remedy kit, it happens often for the treatment of skin conditions, consisting of two different herbal formulae typically one for oral administration and another for external use.
		For example, familial AD, a rare form of AD that usually occurs between the ages of 30 and 60, is inherited.
	www.herbchina2000.com /therapies/NAL.shtml (1156 words)

	Tufts EBCAM
		Principles of taste, property and correct composition of herbal prescription (chief, deputy, assistant and envoy herbs) are noted.
		AD 618-907 is known as the period of the Tang Dynasty.
		In AD 702 the Japanese government issued an Imperial Order to copy the medical educational system of the Chinese Tang Dynasty and set up a specialty of acupuncture and moxibustion.
	www.tufts.edu /med/ebcam/eastAsianMed/transmissionThought2.html (1303 words)

	Herbal Therapy
		Herbal therapy utilizes specific characteristics of a wide variety of plants to treat or prevent health imbalances.
		The value of an herbal preparation varies due to the soil it grew in, how it was collected, how long ago it was collected, and how it was prepared for use.
		Most failures in herbal therapy can be traced to either improper remedy preparation of insufficient time of usage.
	www.allanimalsexoticorsmall.com /health/HerbalTherapy.html (469 words)

	[No title]
		Of these 243 herbal supplement for woman 77 were excluded on the basis of the importance and the North American.
		Smokers are encouraged to herbal supplement for woman for 24 hours straight in the SAMMEC smoking-attributable mortality (SAM) estimates may differ from those used in the other areas.
		For the chapter on tobacco interventions herbal supplement for woman work in general and that are well-matched to local needs and capabilities and.
	hometown.aol.com /boblih/herbal/herbal-supplement-for-woman.html (1056 words)

	Alternative Medicine 1
		Despite the ads, the truth of the matter is that research has concluded that the effectiveness of herbal use is questionable at best.
		Herbal treatments may prove to be helpful additions to conventional treatments.
		Herbal preparations are sometimes less potent in dosage than prescriptions drugs and may be less toxic.
	www.inplainsite.org /html/alternative_medicine_1.html (2258 words)

	[No title]
		Of these herbal store studies, 77 were excluded on the basis of the herbal store and the North American Quitline Consortium, maintains a national telephone number (800-QUIT-NOW) that.
		For the chapter on tobacco interventions that herbal store in general and that are well-matched to local needs and capabilities and then implementing herbal store interventions well are vital steps for reducing tobacco use and ETS exposure.
		The systematic search identified 243 herbal store on herbal store use, the chapter development team focused on interventions to increase cessation (increasing the unit price for tobacco products and multicomponent mass media campaigns.
	hometown.aol.com /boblih/herbal/herbal-store.html (951 words)

	Adtunes.com > October 2004 Archives
		Herbal Essences moves on from risqué "totally organic" showers to a more modest direction in new TV ads.
		A quirky new ad on the Cartoon Network's Adult Swim programming features two characters from Sealab 2021 watching a large school of colorful fish while singing the Portuguese song "Águas de Março (Waters of March)" by Brazilian Bossa Nova singers Antonio Carlos Jobim and Elis Regina.
		In a departure from the anonymous dancing silhouette ads, Apple has recruited U2 to star as recognizable figures in a new TV ad for iPod and iTunes.
	adtunes.com /archives/2004/10/index.html (387 words)

	Herbal News
		The exact cause of AD is unknown, but some physicians believe it may be caused by an accumulation of aluminum in the brain or a defect in the production of a chemical in the brain called acetylcholine, which is involved with short-term memory.
		The study involved 30 adults between the ages of 65 and 85 with mild to moderate AD who were randomly assigned to receive either 60 drops per day of sage extract or placebo for four months.
		The scientific evaluation includes the study of the changes occurring in the individuals (ritualists and others), in the atmosphere, in the environment, in the plants especially herbal plants, in the animals, in the fertility of the soil, in various energy fields etc. Contact: docin@sancharnet.in.
	herbalmusings.com /herbal_news_April_2004.htm (1688 words)

	Untitled Document (Site not responding. Last check: )
		Ads depict products as a means of achieving unrealistic hopes of obtaining an ideal physique by using psychological tactics, which integrate sexual references in order to gain attention and business from consumers.
		For example, an “Herbal Essence” shampoo advertisement shows a woman with her eyes closed, smiling, and her index finger in her mouth and, as one may expect, she has blemish free skin.
		A naïve adolescent girl may interpret the ads’ message literally and may want to purchase this shampoo to satisfy her curiosity.
	webauthb.rutgers.edu /group_b/paper/herbal.html (259 words)

	Spartanburg SC \| GoUpstate.com \| Spartanburg Herald-Journal (Site not responding. Last check: )
		For the Romans, this was more than a humiliation: it was annulling the whole effect of the siege, since the garrison was being fed and kept in contact with Carthage.
		Shortly after, a brave sailor, identified as Hannibal the Rhodian openly defied the Roman fleet by sailing around the fleet in order to spy on the town and relay the news of the goings on inside of Lilybaeum to the Carthaginian Senate and the Carthaginian commander at the battle, Ad Herbal.
		Admiral Ad Herbal had similar, though less controversial, quick thinking and ordered the evacuation of Drepana before the blockade was unavoidable.
	www.goupstate.com /apps/pbcs.dll/section?category=NEWS&template=wiki&text=Battle_of_Drepana (733 words)

	herbal medication - LIME
		Herbal supplements can have harmful effects when taken in improper doses or when mixed with other herbs or medications.
		Until recently, it's been a bit of a guessing game, but there is now a guide to navigating the confusing landscape of herbal dos and don'ts.
		The Essential Guide to Herbal Safety is 704 pages of comprehensive information on the safety of 125 herbs, covering everything from interactions and adverse reactions to toxicity and allergies.
	www.lime.com /tag/herbal_medication (216 words)

	Education & Instruction Directory
		Founded in 1978 by Rosemary Gladstar, the California School of Herbal Studies is one of North America's oldest centers for herbal education.
		The College of Phytotherapy is dedicated to the education and training of safe, effective and reflective practitioners of herbal medicine who will have the potential to become the leaders of their profession.
		We promote a phytotherapeutic approach which recognises herbal medicine as both an art and a science and believes that patients benefit from practice founded on a sound understanding of the scientific evidence base for herbal medicine supported by an understanding of traditional indications and individual clinical experience.
	herbalmusings.com /education-and-instruction.htm (557 words)

	SEXY ADS Target Young Adults USA Today (Society for the Advancement of Education) - Find Articles
		The ad featured actress Alyssa Milano writhing longingly on a bed as her boxers-clad male friend searched for something in the bathroom, seemingly for condoms.
		In all likelihood, sexy ads can be viewed by children watching programming during prime time or simply leafing through their brother's or sister's magazines.
		The ad she was describing features a woman in a courtroom being attended to by three men.
	findarticles.com /p/articles/mi_m1272/is_2672_129/ai_74572246 (805 words)

	Herbal healing a history
		In 60 AD herbal knowledge had increased to such an extent that the physician Dioscorides was able to assemble a Materia Medica of 600 herbs, with their descriptions, preparation and effect, and a new emphasis on botany.
		The results of herbal remedies were observed more accurately, and the more bizarre drugs were dropped.
		But now, because of a greater concern about the side effects of drugs, an understanding of ecology and people's desire to take greater responsibility for their own health, herbal medicine is experiencing a remarkable revival.
	www.corrystuart.com /disorders/history.html (1271 words)

	Economic Botany Leaflets
		The great leader Charlemangne (768 AD-814 AD) had garlic's culinary and medicinal attributes added to the Berviarum rerum fiscalium, which was the official document of the Carolingian crown property.
		The bulb (only part eaten) is of a compound nature, consisting of numerous bulblets, known technically as 'cloves', grouped together between the membraneous scales and enclosed within a whitish skin, which hold them in a sac.
		According to the herbal Back to Eden, garlic has been used throughout the centuries as a treatment for all sorts of diseases.
	www.siu.edu /~ebl/leaflets/garlic2.htm (1391 words)

	Supplement industry may challenge FDA rules on ad claims... \| Herbal Drug News Blog
		Supplement industry may challenge FDA rules on ad claims...
		And for just as long, the FDA has successfully blocked the sellers of vitamins and minerals and herbal remedies from informing consumers about those health benefits by preventing claims that supplements prevent, treat or cure disease.
		That's why some in the industry are backing a new bill that would force the FDA to approve such health claims even when there is scant scientific research to support them.
	www.herbal-drug.com /node/260 (1027 words)

	American Botanical Council
		• Ad claims that a study showed herbal supplement better than placebo in weight loss clinic: that all subjects were on restricted-calorie diet and exercise must be disclosed prominently in ad.
		• Herbal ad claim is “studied for years in Europe” and now “subject to U.S. government sponsored research” implied claim of efficacy must be substantiated.
		• An herbal capsule is claimed to be supported by traditional use but all traditional use as a decoction: the claim may not be made because the herb-use forms are different.
	www.herbalgram.org /default.asp?c=l22 (511 words)

	Attention Deficit/Hyperactivity Disorder (AD/HD) Support Herbal Supplement from Herbal Extracts Plus
		AD/HD is a condition that becomes apparent in some children in the preschool and early school years, and it is difficult for these children to control their behavior and/or pay attention.
		Herbal Ingredient Information: The following information is a brief overview describing each of the above herbal ingredients and what properties each contributes to make up this proprietary blend.
		It was first mentioned in the Shennong Herbal (compiled between the first and second centuries B.C.) as a superior drug, suitable for long-term use without toxic effects, and it was long considered an "anti-ageing" herb.
	www.herbalextractsplus.com /adhd-support.cfm (2314 words)

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