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Topic: Ad campaign

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	CNN.com - Bush campaign to base ad on Kerry terror quote - Oct 11, 2004
		The parsing prompted the Kerry camp to retort that the soon-to-be-released Bush ad was another example of the president's campaign taking words out of context to create a misleading impression.
		Bush campaign Chairman Marc Racicot, in an appearance on CNN's "Late Edition," interpreted Kerry's remarks as saying "that the war on terrorism is like a nuisance.
		The Bush-Cheney campaign also announced it was releasing an ad highlighting Kerry's comment.
	www.cnn.com /2004/ALLPOLITICS/10/10/bush.kerry.terror/index.html (638 words)

	Army launching 'Army Strong' ad campaign - Boston.com
		He said "Army Strong" will be the centerpiece of a multimedia ad campaign to be launched Nov. 9, timed to coincide with Veterans Day weekend.
		It had replaced the "Be All You Can Be" campaign, which lasted nearly 20 years but which Army officials had soured on at a time of recruiting problems.
		Harvey said the ad campaign "speaks to the essential truth" of being a soldier.
	www.boston.com /news/nation/washington/articles/2006/10/09/army_launching_army_strong_ad_campaign (714 words)

	The Clinton Ad Campaign (Site not responding. Last check: 2007-10-03)
		In fact, however, the ad campaign run through the DNC was plainly an ad campaign of the Clinton Committee and its agents, and the expenditures for the ad campaign of at least $34 million were required to be counted against the Clinton Committee's overall spending limit.
		The Clinton ad campaign run through the DNC during the period from July 1, 1995 to June 30, 1996 spent $27 million in the top twelve states where the most expenditures were made on the ad campaign, including $18 million in "soft money" and $9 million in "hard money".
		The ads run by the Clinton Committee and its agents through the DNC, from the summer of 1995 through the summer of 1996, were the same kind of ads that any candidate would run to promote his candidacy or criticize his opponent.
	www.ccsi.com /~comcause/news/clinad.html (2588 words)

	BBC NEWS \| UK \| Scotland \| Ad campaign urges drinks caution
		The Scottish Executive has launched a nationwide campaign urging people not to let their drinks out of their sight when they are socialising.
		The campaign will last for three weeks over Christmas and New Year, but Mr Henry said the executive will continue to drive the message home in the months ahead.
		Campaigners claim the use of drugs such as Rohypnol, GHB and ketamine in date rape cases is on the increase.
	news.bbc.co.uk /2/hi/uk_news/scotland/3329133.stm (358 words)

	Chicag Print-Ad Campaign
		Nielsen Media Research is launching a print-ad campaign in Chicago to test the effects of advertising on our ability to raise brand awareness and in turn more successfully recruit and maintain representative samples.
		This particular ad campaign is limited to selected print and outdoor media and runs 13 weeks (September – November 2003).
		The target demographics for this ad campaign include Hispanics (both Spanish and English-speaking), African-Americans and Young Adults, though the campaign may also have the added benefit of increasing Nielsen’s name recognition and cooperation among all groups.
	www.nielsenmedia.com /client_communications/chicagocamp.htm (487 words)

	Jrcreations's viagra ad campaign (Site not responding. Last check: 2007-10-03)
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		By using viagra ad campaign physicians are fully licensed to submit a questionnaire greatly viagra ad campaign and total viagra ad campaign has simplified your medical history is legally protected under doctor-patient privilege law.
	jrcreations.com /viagra-ad-campaign (5169 words)

	E306: Sony's Ad Campaign - Kotaku
		As expected, signage was being hung by the convention center crew, with street ads already in place.
		The other street ad in the bus stop at the heart of the convention center.
		And yes, it is irony because the ads are purporting this strategy to be better than others while it's the same old stuff.
	www.kotaku.com /gaming/sony/e306-sonys-ad-campaign-172083.php (724 words)

	ILCA - AD Campaign News: 20/20 Segment
		The ads were to be released last December, but some formula companies complained after getting an early sneak preview of the ads before they hit the airwaves.
		The launch of the campaign coincides with the release of the findings from two studies lending further support to the important relationship between breastfeeding and infant health.
		The risk-focused campaign strategy remains intact and communicates the increased risk of diarrhea, ear infections, and respiratory infections when children are not breastfed.
	www.ilca.org /news/campnews.php (1656 words)

	Conservative Ad Campaign Seeks to Counter MoveOn.org -- 01/13/2004
		William Greene, director of the conservative website, Rightmarch.com, is using the grassroots donations to conduct an ad campaign criticizing MoveOn.org for its recent decision to post at least two ads on its own website comparing President George Bush to former Nazi dictator Adolf Hitler.
		Rightmarch.com will launch its newspaper ad campaign on or about Jan. 21 in New Hampshire, just six days before that state's primary, and will continue with ad placements in South Carolina newspapers just before voters go to the polls there on Feb. 3, according to Greene.
		The winning ad is to be "broadcast nationwide over 30 times January 17-21 in an ad campaign by the MoveOn.org Voter Fund, coinciding with the President's State of the Union message," according to a MoveOn.org press release.
	www.cnsnews.com /ViewNation.asp?Page=/Nation/archive/200401/NAT20040113a.html (877 words)

	CitizenLink - Features - Focus Action Launches Ad Campaign to Stop Judicial Filibusters (Site not responding. Last check: 2007-10-03)
		Focus on the Family Action is launching a nationwide advertising campaign this weekend to put an end to the Democratic filibusters that have blocked several qualified men and women from being seated on the federal bench.
		Twenty senators are being targeted in newspaper and radio ads that will begin running Sunday in 16 states—the message being that the American people have had enough of qualified judges being denied even an up-or-down vote on their nominations.
		A few of the ads go a step further, targeting Republicans who have not yet committed to vote for party leadership's plan to enact the "constitutional option": returning to Senate tradition by re-establishing 51 votes—not the 60 required to end a filibuster—as the threshold for confirming a judicial nominee.
	www.family.org /cforum/feature/a0036219.cfm (653 words)

	USATODAY.com - Ad watch: Progress for America Voter Fund (Site not responding. Last check: 2007-10-03)
		The ad will be seen on local stations in nine states (Florida, Iowa, Minnesota, Missouri, Ohio, Pennsylvania, Nevada, New Mexico and Wisconsin) and some cable networks.
		For the last 15 seconds of the ad, the images are mostly of Bush.
		This ad, essentially a young girl's touching story, would not seem to be a commercial that Bush's opponents would want to challenge.
	www.usatoday.com /news/politicselections/nation/president/2004-10-18-ad-analysis_x.htm (599 words)

	Campaign Journal
		Bush's first round of ads became immediately famous for using images of Ground Zero and a flag-draped body being carried away from the rubble of the World Trade Center.
		It is the first ad to use the image of a dark-skinned man who is obviously meant to be a terrorist.
		The Bush campaign held a conference call for the press this afternoon to unveil the ads, and one reporter asked whether it was appropriate to use an Arab-American to depict a terrorist.
	www.tnr.com /blog/campaignjournal?pid=1440 (396 words)

	GRUESOME FRENCH ADS DEPICT DEAD JOURNALISTS (Site not responding. Last check: 2007-10-03)
		The other two ads show male TV journalists -- Emmanuel Chain, who is in charge of a Sunday evening news magazine program, and Guillaume Durand, who hosts Campus, a popular literary talk show -- one apparently with a slashed throat and the other shot to death in a parking lot.
		He said he is putting the campaign on the agenda to be discussed at Saatchi's worldwide creative board meeting, to be held in Sao Paulo, Brazil, om April 28-30.
		He said the campaign could be re-shot in the U.S. and other countries, using local journalists.
	www.adage.com /news.cms?newsId=37486 (369 words)

	Truth Tobacco Ad Campaign Could End
		The American Legacy Foundation's "truth" ad campaign against smoking could end because tobacco companies no longer want to fund the initiative, the Associated Press reported March 16.
		The Truth campaign is aimed at discouraging young people from smoking and to encourage those who do to stop.
		According to Cheryl Healton, head of the American Legacy Foundation, it costs nearly $100 million a year to run the national ad campaign.
	www.jointogether.org /news/headlines/inthenews/2004/truth-tobacco-ad-campaign-end.html (248 words)

	Howstuffworks "How Ad Slogans Work"
		Every day, we are surrounded by car ads, credit card ads, travel ads, food ads, clothing ads...
		In this edition of How Stuff Works, adman and author Timothy Foster shows you How Ad Slogans Work so that you can better understand the various techniques companies use to make their products and services memorable to you.
		But by the early 20th century, agencies became involved in producing the advertising message itself, including copy and artwork, and by the 1920s agencies had come into being that could plan and execute complete advertising campaigns, from initial research to copy preparation to placement in various media.
	money.howstuffworks.com /ad-slogan.htm (290 words)

	Campaign - Ad campaign - Home
		Below are links to the marketing campaigns for the past two years, both produced in-house.
		The campaign also earned a merit award in the Admissions Marketing advertising competition, open to two- and four-year colleges and universities.
		This year's campaign earned three silver ADDYs and one gold ADDY through the Greater Frederick Advertising Federation awards.
	www.frederick.edu /campaign/index.cfm?documentid=396 (124 words)

	Columns: Hype Sheet - Gizmodo
		As for Jill herself, she totally reminds me of this one girl from high school whose high-pitched giggle could peel paint—and who also put a mean shot, thanks to her gargantuan stature.
		The first step is getting users accustomed to managing data on their phones; once we've all got that part down pat, then we'll feel okay about paying for groceries and subway rides with 'em (as is already happening with NFC-enabled phones in some Japanese cities).
		I tend to fluctuate between ignoring commercials and hating them, but liked this ad on the first viewing, and pointed it out to friends the second time I saw it.
	www.gizmodo.com /gadgets/columns/hype-sheet-144077.php (1228 words)

	IAB Standards and Guidelines - Ad Campaign Measurement and Audit Guidelines
		This is the first time that any advertising medium has developed a measurement standard that measures the ad itself, as delivered to a consumer, versus other media that measure the programming or content.
		With these guidelines, advertisers, agencies and publishers are better able to gauge the performance of their campaigns by standardizing when and how an ad impression is counted.
		If multiple entities (the publisher and it’s ad server and the agency/third party ad server for example) in a transaction are certified, then the parties need to agree up front as to which numbers will be used in the billing process for that particular campaign and abide by their agreement once the advertising has run.
	www.iab.net /standards/measurement.asp (2671 words)

	CBS News \| Medicare Ad Riles Bush Critics \| February 6, 2004 15:11:22
		An HHS spokesman says the ad campaign is part of a three-year effort to increase awareness about Medicare.
		The GAO has received the Democrats' request to review the ad campaign and referred it to their general counsel's office, but no decision has been reached on whether to pursue the matter.
		According to Bill Pierce, the HHS spokesman, the purpose of the ad campaign is to get seniors to seek more information from the toll-free hotline — not to delve into all the details in a 30-second ad.
	www.cbsnews.com /stories/2004/02/06/politics/main598532.shtml (941 words)

	KFC Ad Campaign Draws Fire From CSPI ~ Newsroom ~ News from CSPI
		KFC is the target of a complaint to the Federal Trade Commission (FTC), thanks to the restaurant chain’s new ad campaign that seeks to persuade the public that fried chicken is a healthful food.
		In one ad, a bucket of Kentucky Fried Chicken is presented as one couple’s attempt to begin “eating better.” A bucket of fried chicken has 3,090 calories along with vast amounts of saturated fat, cholesterol, and sodium (and most KFC outlets fry chicken in hydrogenated shortening, which results in harmful trans fats).
		The campaign also drew the ire of an editorial in Ad Age magazine.
	www.cspinet.org /new/200311073.html (247 words)

	USATODAY.com - Election ad: Kerry campaign (Site not responding. Last check: 2007-10-03)
		John Kerry's campaign Tuesday starts airing two TV ads it says will introduce the Democratic senator and presidential candidate to voters and begin to tell his life story.
		Part of a $27.5 million advertising campaign, the ads will air in 19 closely contested states and on the cable news channels CNBC, CNN, Fox News and MSNBC.
		And a great deal of the credit for that Iowa win has been given to the ads he ran that told of his service in Vietnam and to the testimonials of Sandusky, Rassmann and others who served with him.
	www.usatoday.com /news/politicselections/nation/president/2004-05-03-ad-analysis_x.htm (529 words)

	Ad Nauseam Campaign
		Media indicating they have adopted strategies to screen out dubious ad claims for weight loss products also will be identified.
		In publishing its list, the Partnership is challenging the media to demonstrate their ability to exercise reasonable screening measures before accepting ads for publication.
		Consumers who find ads that they think may contain dubious claims for weight loss products should save the ad and the publication it appeared in and send it to the Federal Trade Commission staff.
	www.consumer.gov /weightloss/adnauseam.htm (1323 words)

	HP Brand Campaign: you + HP, Digital photography
		All of HP U.S. Newsroom > HP Ads
		The focus of the campaign was HP's radically simple picture-making technology, which lets you be in control of the entire picture-making process.
		This insert marks the launch of the new Digital Photography campaign, "you+hp" — HP's most ambitious global consumer campaign ever.
	www.hp.com /hpinfo/newsroom/hpads/you/photography (561 words)

	Archives
		A hint: the Friends of the Minneapolis Public Library (FMPL) are posing the intriguing question as part of a quirky campaign to preview the Spring 2006 opening of Downtown's New Central Library.
		Minneapolis design firm Andrews/Birt created the campaign for free, according to Colin Hamilton, FMPL executive director.
		The first of three ads will compare the former leader of China to the future New Central Library.
	www.skywaynews.net /articles/2005/04/25/news/news03.txt (319 words)

	The Ad Council : First Amendment Freedoms (Campaign) (Site not responding. Last check: 2007-10-03)
		As a response to the tragedies of September 11th, the Campaign for Freedom was conceived as the advertising industry's gift to America during a time of crisis.
		The newest phase of the campaign moves beyond the creation of inspirational messages and encourages Americans to engage in everyday civic activities that express freedom in action.
		The ads encourage Americans to visit www.explorefreedomusa.org to find out how to keep freedom strong.
	www.adcouncil.org /campaigns/campaign_for_freedom (85 words)

	Party Issue Ads--List
		However, because issue ads ostensibly serve a party-building purpose, the parties can fund this type of ad with soft money, like that raised in their record-breaking $20 million-plus fundraisers.
		Issue ads fill a gap in the period between the end of the primaries and the national conventions when the campaigns are not on the air.
		As a condition for receiving federal matching funds in the primaries, the Gore campaign was subject to a spending cap (the Bush campaign did not have such restrictions).
	www.gwu.edu /~action/ads2/partyadlist.html (473 words)

	McDonald's new ad campaign is an anagram for "ailing vomit."
		McDonald's new ad campaign is an anagram for "ailing vomit."
		By now everyone is probably aware of McDonald's new ad campaign: "i'm lovin' it," which is really a contraction of the phrase "i am loving it," that happens to be an anagram for the phrase:
		Everything about the new campaign is engineered to target "the culture of today's consumer." Apparently the culture of today's consumer doesn't mind the implied discrimination with the use of specific grammar and punctuation used in the new slogan.
	www.thebestpageintheuniverse.net /c.cgi?u=lovin_it (591 words)

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