| | DMG ICE -Daily Newsity- -Continued Article- |
 | | For inside Primagen's box is a "game code," or tip sheet, for Turok 2: Seeds of Evil--which is, in fact, an explicitly gory, frighteningly violent video game that is industry-rated "M"--for "mature" players at least 17 years old. |
| | Certainly there is a sig nificant distance between the plastic doll in the toy store and the adren aline-pumping interaction of the video game. |
| | But there is no question tha t the cross-marketing of brands--in this case, the video game developer A cclaim licensing its Turok characters to the kiddie-toy maker Playmates-- is a way to get 4-year-olds to bridge that distance, to make friends at a n early age with characters most parents wouldn't want them to know. |
| www.dmgice.com /news/aug2000/lamb.html (1923 words) |
