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Topic: Advergaming

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	Revolution Media \| Knowledge Base (Site not responding. Last check: 2007-11-04)
		Advergaming is the latest technique being used by marketers to engage consumers and embed their brands into entertaining content.This trend is growing in the U.S., and is making some inroads north of the border.
		The main methods of advergaming are: game aggregation sites or Web sites hosting a number of branded games; advertisers' sites; third-party or non-gaming sites where the marketer reaches its target and the host site enjoys increased traffic; and viral e-mail where a user sends a game or URL for a game site to friends.
		Advergaming is a relevant vehicle for reaching younger demographics because 70% of tweens and 60% of kids have computer access at home.
	www.revolution.ca /knowledge/articles.cfm?a=29 (1234 words)

	Effective Advertainment Tactics (Site not responding. Last check: 2007-11-04)
		Advergames function as effective brand builders, help capture quality market research and customer relationship management data and generate increased ROI as gamers play repeatedly.
		According to advergame developer YaYa, the response rate for games integrated into e-mail campaigns runs from 16 percent to 45 percent, and they’re played for an average of 25 minutes.
		This positive affect transfer was found to be especially beneficial, as it was positively correlated with a direct and positive effect on the number of favorable thoughts, brand attitudes and purchase intentions.
	www.personalegend.com /dmnews_article.htm (914 words)

	NAA: Sandusky, Norwalk Sites Swing for Advergaming Success (Site not responding. Last check: 2007-11-04)
		The advergame appealed to him because it coincided with RE/MAX's mission of "Premier Market Presence." He wants the game to reach younger residents in the community who may be considering a first home purchase.
		Advergaming's popularity with auto manufacturers, fast-food restaurants and youth brands such as Nickelodeon began to build in 2001.
		Advergaming ROI can be difficult to determine for the publisher and the advertiser.
	www.naa.org /artpage.cfm?aid=6563&sid=93 (1265 words)

	USATODAY.com - Disney plans to mix ads, video games to target kids, teens (Site not responding. Last check: 2007-11-04)
		Advergaming is when companies put ad messages in Web-based or video games.
		Forrest Research predicts advergaming will grow into a $1 billion business this year.
		But companies wanting to create successful advergames have to be careful about the quality of the game experience, says Michael Goodman, senior analyst at the Yankee Group.
	www.usatoday.com /money/media/2005-01-17-disney-advergaming_x.htm (611 words)

	Ad metrics seen as boost to 'advergaming' (Site not responding. Last check: 2007-11-04)
		While Nielsen's metrics are expected to fuel advergaming in 2005, so are the next-generation console systems expected to hit the shelves at the end of the year.
		It's generally agreed that advergaming dollars will grow in 2005 -- up from $10 million in 2003 and $20 million in 2004 -– and that available metrics, publisher interest, and gamer receptivity will all play a part in how much is spent.
		Advergaming can be good for everyone, but when the strategy becomes too obvious, it can become a real turnoff.
	www.thehollywoodreporter.com /thr/columns/video_games_display.jsp?vnu_content_id=1000749304 (1718 words)

	Advergaming
		The appeal of advergaming is that it allows marketers to intelligently gather consumer data and build their brand, while at the same time engaging their consumers in a bit of fun.
		When the advergame is distributed by email, the benefit is that it has pass-along value, with with users forwarding it to friends, family and colleagues.
		Advergames tend to be played over and over by the same individual, the act of which is brand-reinforcing.
	www.webadvantage.net /tip_archive.cfm?tip_id=167&&a=1 (1015 words)

	GamersGame.com Blog: Orbitz Tries Advergaming
		The goal of advergaming is to encourage consumers to engage in a branded experience--that is, spend time voluntarily with an ad.
		One "huge risk" in advergaming is that sponsors may "become better known for the games" than for their products or services, said Henry Harteveldt, an analyst who is the vice president for travel research at Forrester Research.
		Advergaming that is done well "strikes a good balance between being creative and different," Harteveldt said, "and making sure people know who's behind it." He praised Orbitz for making "the brand part of the URL," or Web address.
	www.gamersgame.com /cgi-bin/ggblog.pl?ggblog=921051 (385 words)

	The Perils of Advergaming News for Domestic on GamePro.com (Site not responding. Last check: 2007-11-04)
		There was some debate at the show here about what advergaming is, but the basic idea is that it involves any kind of advertising or commercial that uses a game, according to Keith Ferrazzi, chief executive officer of marketing technology company YaYa LLC in Los Angeles.
		Advergaming also raises legal issues, especially regarding marketers who aim to use game registration to elicit demographic information from very young gamers.
		The form that most advergaming will take is anyone's guess at the moment, and will depend at least in part on the way that games are distributed.
	www.gamepro.com /gamepro/domestic/games/news/29126.shtml (2313 words)

	Kewlbox.com :: Press :: Digital Media Europe - Too much fun to be an advert: a profile of advergaming firm Blockdot (Site not responding. Last check: 2007-11-04)
		The team works directly with companies or is hired by their advertising agencies and serves as a partner, creating original game campaigns or working directly with an agencyâs creative to execute the game.
		Of course, the biggest advergame of them all has to be the recruiting games used by the US Army.
		While advergaming is a core part of our business, we have recognised the demand for online entertainment and have produced over a dozen games which we syndicate to web sites that want sticky, revenue generating, and engaging content.
	www.kewlbox.com /news/news.cfm?pressId=135 (2506 words)

	Advergaming: Balancing gameplay and advertising - Mobile Gaming 2005 - Animation 'xpress special coverage (Site not responding. Last check: 2007-11-04)
		Advergaming is the hottest new thing doing the rounds in both Advertising as well as game publishing circles.
		For the advertiser it is a new unexplored and promising avenue to try and tap; For the game publisher it is a substantial financial input in the cost of game development and marketing.
		There exist some differences between adver-gaming for the mobile and adver-gaming for the PC/Console wherein the limitations of the small screen size loom large on the mobile and the chances of the branding exercise disrupting or spoiling the game play are strong.
	www.indiantelevision.com /anex/y2k5/headlines/anex304.htm (981 words)

	Water Cooler Games - Advergaming tools (Site not responding. Last check: 2007-11-04)
		An advergame does not have to be a huge 3D experience.
		A successful Advergame campaing is more than just putting a logo in a game.
		Advergaming is delivering and kudos to the teams of developers and marketers who are driving the medium.
	www.watercoolergames.org /archives/000005.shtml (1084 words)

	Gamasutra - Postcard from GDC 2005:Serious Games Summit: Advergaming for Private and Public Interests
		The first session after the keynote on the Serious Games track at GDC 2005 was Ian Bogost's look at advergaming, a subject which he admitted, in his introduction, isn't the first thing that comes to mind when it comes to games that deal with serious issues.
		After defining his terms, Bogost then introduced the possibilities of advergaming by defining the two main types: demonstrative, which provides direct information and reveals the use of a product or service; and associative, which provides indirect information and correlates the product with an activity or lifestyle.
		We were lucky to have a forum to watch people's conversations, and I noticed people saying 'Well, okay, that's interesting, but it's concerning that Dean continues to spend his time talking about the politics of campaigning and something more about the politics.
	www.gamasutra.com /gdc2005/features/20050307/postcard-maragos2.htm (1122 words)

	iMedia Connection: Advergaming Equals Attention (Site not responding. Last check: 2007-11-04)
		Advergaming has the ability to involve users; to get them to interact; to entertain and engage them; and in doing so, facilitate the sought-after Utopian attention value exchange.
		While many early Advergames sought only to promote brand and product recognition, the most effective Advergames (today) push deeper down the purchase funnel and can serve to qualify buyers and incentivize consumers to visit retail outlets or even purchase directly online.
		Advergaming has in many cases served as a microcosm or foreshadowing of product placement or brand association to come, best evidenced nowadays by the sexy trend of blending advertising and entertainment.
	www.imediaconnection.com /printpage.asp?ref=http://www.imediaconnection.com/content/1060.asp (1145 words)

	Blockdot creates advergames, advergaming, advergame, viral games
		Advergaming is the use of interactive games to deliver advertising messages, develop brand awareness and drive traffic to consumer-oriented web sites.
		Because of the "pass-along" nature of a successful Advergame, it is a successful Viral Marketing agent.
		Blockdot founders Dan Ferguson and Michael Bielinski developed the Advergaming concept in early 1998 and are considered by many to be the forefathers of this technology.
	www.blockdot.com /capabilities/advergames.html (217 words)

	Advergaming Attracts Advertisers, Media General
		In July it announced the acquisition of advergaming pioneer Blockdot and may be planning to use Blockdot's capabilities to help increase advertising revenue at its newspaper and TV station websites.
		Apparently, advergames are more and more winning over advertising clients - for good reason: The ads can boost brand awareness, create a database of information about users and draw people who ordinarily might skip over online ads.
		Yankee Group analyst Michael Goodman has estimated the size of the advergaming market - those games built around a specific product or brand - at $83.6 million in 2004 and expects it to exceed $250 million in 2008.
	www.webmetro.com /news1detail1.asp?id=1389 (179 words)

	Advergaming: The Future of High Performance Advertising?
		Advergaming has added a new level of realism and excitement to driving games, while delivering demonstrable brand building advantages to performance companies.
		For teenagers to those in their early 20s, video gaming is a major hobby, and with their higher level of disposable income, these players are desired targets for video-game advertising.
		Like many tire companies, Falken is looking for increased brand awareness from its advergaming experience, and it wants to extend past the racing games that tire companies usually pursue.
	www.tirereview.com /?type=art&id=2317 (1307 words)

	Dictionary citation for advergaming from Double-Tongued Word Wrester Dictionary
		The lexical item "advergaming" has not been substantiated as valid, not researched to determine how widespread it is, nor investigated to determine its history.
		Massive will place billboards and other signs in the games which will refresh automatically as players kill their way through various levels.…Advergaming, the term coined by those smart little spinners, is set to generate hundreds of millions of dollars every year.
		Special attention is paid to the lending and borrowing of words between the various Englishes and other languages, even where a word is not a fully naturalized citizen in its new language.
	www.doubletongued.org /citations.php/citations/advergaming_1 (202 words)

	Dana's Blog: Advergaming Comes Into its Own
		Media Post just reported on a soon-to-be-released Gartner report is predicting that "advergaming"- simply defined as games that incorporate marketing content-is set to surge in the months ahead.
		Advergaming online seems to be gaining in popularity, and why shouldn't it!
		Games come in all forms, sweepstakes, lottery, chance, and those funky useless tricks you see going on in the middle of the mall where if you throw something into the window of a truck you win a prize.
	www.danavan.net /weblog/archives/001021.html (273 words)

	Electronic Gaming Business: Advergaming's Big Moment?
		The stars seem to be aligned for advergaming to make a big comeback.
		Garcia foresees that more general media companies, too, will be looking to carry advergames on their content sites as a way to generate more ad revenue as well and themselves get in on the gaming juggernaut.
		Garcia thinks that companies already engaged in online advertising will be the first to invest more substantially in advergaming, but that this emerging medium will continue to attract more advertisers as a way to differentiate their products (seem cool) and involve consumers with their brands for extended periods of time.
	www.findarticles.com /p/articles/mi_m0PJQ/is_2_2/ai_112655766 (960 words)

	Mobile Games & Gaming Blog: Advergaming
		My best guess; advergames that are free to start, but require payment for additional levels, characters, uploadable high scores to win real prizes, etc.
		Finally advergames are pulled in on demand (downloaded) by the end consumer in contrast to mass marketing that is pushed to end consumers.
		Advergames doesn't have to cost a fortune, either.
	mobilegames.blogs.com /mobile_games_blog/advergaming (2371 words)

	Boston.com / Business / Technology / And now, kids, a Web game from our sponsor
		Companies that purchase advergames from Blockdot can pay an additional fee to have those games hosted on Kewlbox.
		That way, a gamer who'd never think of visiting the advertiser's website will still be exposed to the message when he visits Kewlbox.
		There are plenty of other game designers that specialize in building advergames.
	www.boston.com /business/technology/articles/2004/07/30/and_now_kids_a_web_game_from_our_sponsor (828 words)

	E-Commerce News: Viewpoint : Advergaming Enters the I-Marketing Olympics
		Similarly, an advergame from Nike lets players choose a style and color basketball shoe for a virtual Vince Carter to wear on the court.
		Perhaps the most attractive element of advergaming is the demographic it targets.
		For Ford, which wanted to target the tough-to-crack 18 to 39 year-old demographic, advergaming was the obvious choice.
	www.ecommercetimes.com /perl/story/13452.html (935 words)

	Serious Games Summit 2005 (Site not responding. Last check: 2007-11-04)
		Advergaming has been a force since even before the dawn of the Internet as a consumer medium, and now it’s growing by leaps and bounds.
		One of the least understood and earliest forms of non-entertainment application of games makes its debut at the Serious Games Summit with a case study that provides insight into the world of advergaming development.
		This case study presents a commercial (traditional) advergaming project for a consumer goods company and showcases some public interest-related works developed for 2004 political campaigns and other non-commercial uses.
	www.cmpevents.com /GDw05/a.asp?option=C&V=11&SessID=145 (201 words)

	CRM - Advergaming Developer's Guide
		Advergames are created not only to entertain, but to sell a product, brand, or company.
		It shows you how to create a variety of Advergames from the ground up, even if you have no prior game development experience.
		This is the one resource you'll need to get started with Advergames, whether youíre a Flash/Director developer already involved in advertising and game creation, a game developer looking to expand your development channels, or a Web designer looking for an innovative new tool.
	www.charlesriver.com /Books/BookDetail.aspx?productID=80235 (506 words)

	iMedia Connection: More and More, Marketers Got Game
		Garcia predicts game and media companies will increasingly turn to advergaming to increase ad revenue streams, and advertisers will use it to differentiate their products and explain complex product features.
		Garcia says marketers who wish to pursue advergaming must remember a few things as they plan their next moves.
		The advantage of advergaming is that, unlike a static display ad, games offer value to the audience, and they may show you their loyalty in return.
	www.imediaconnection.com /content/2699.asp (805 words)

	Furdlog » Advergaming (Site not responding. Last check: 2007-11-04)
		The comeback of the Orbitz games is indicative of a trend known as advergaming, in which marketers offer games online that double as ads - or vice versa, depending on your perspective - to capitalize on the growing interest among computer users in so-called casual gaming, playing short games whether brain teasers or time fillers.
		The goal of advergaming is to encourage consumers to engage in a branded experience - that is, spend time voluntarily with an ad.
		That is usually more efficient and effective for a marketer than to chase after consumers with ads they are likely to shun.
	msl1.mit.edu /furdlog/index.php?p=4227 (137 words)

	brandchannel.com \| Online Branded Contests \| Marketing Techniques \| Advergaming\| brands \| brand \| branding
		A growing number of companies are beginning to swear by the results of advergaming: interactive games on websites that site visitors can play.
		Advergaming is also a great opportunity for integrated marketing efforts.
		Although online advertising has taken some hits in the past as being annoying and ineffective, it looks as though advergaming may be just what marketers were looking for.
	www.brandchannel.com /features_effect.asp?pf_id=145 (3172 words)

	PRESS RELEASE Intrapromote Releases Online Advertising Industry’s Most Comprehensive Advergaming White Paper To ... (Site not responding. Last check: 2007-11-04)
		In order to fulfill its interactive potential, according to the report, Advergaming must creatively immerse the player in arguments for the advertiser's products and services, subtly educating and pitching along the way.
		Employing examples from what they categorize as Immersive Advergaming, Intrapromote introduces the concept of The Ad as Actor in the White Paper and illustrates how the arena in which these roles are played out can be constructed from the advertiser's benefit arguments.
		Data is also presented collected from Intrapromote Advergaming campaigns which suggests an interactive drama which spawns a vertical target group community actively engaging in the advertiser's benefit arguments significantly influences and propels purposeful visits to the advertiser's site from the Immersive Advergame itself while offering drastically increased ROI relative to a banner buy.
	www.marketwire.com /mw/release_html_b1?release_id=34683 (319 words)

	Interactive Media and Entertainment to Redefine Customer Dialogues: An Interview with Keith Ferrazzi
		Keith Ferrazzi, president and CEO of the interactive gaming company YaYa, is on a mission to haul marketers into the 22nd century by putting "advergaming" front and center in marketing strategy.
		Advergaming is YaYa's term for interactive media-based games that support direct and mass marketing campaigns.
		IT services marketers ignoring the potential of advergaming are missing an enormous opportunity for compelling, cost-efficient, and highly effective campaigns.
	www.itsma.com /research/abstracts/V0019.htm (273 words)

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