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Topic: Advertising Standards Authority

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  Advertising Standards Authority - Wikipedia, the free encyclopedia
In 1961, the Advertising Association established the Committee of Advertising Practice (CAP) to draft a code of advertising for advertisers to adhere to.
Typically, advertisements that fall in 'paid-for' spaces in newspapers (both national and regional) and magazines that are published in the UK fall within the remit of the ASA.
The ASA can, in special circumstances, consider complaints about advertisements that appeared more than three months previously, namely if it could not have been possible for the complainant to know that the advertisement was misleading at the time (advertisements for long-term investments would be such an example).
en.wikipedia.org /wiki/Advertising_Standards_Authority   (2755 words)

 Advertising slogan - Wikipedia, the free encyclopedia
Advertising slogans are claimed to be, and often are proven to be, the most effective means of drawing attention to one or more aspects of a product or products.
At the start of World War I, when modern advertising was in its infancy, a famous poster called on young British men to heed the need expressed by one of Britain's foremost soldiers, Lord Kitchener, and volunteer to serve their country.
Advertising slogans are subject to ethical constraints and are often viewed with reservations, if not actual misgivings by official bodies, such as the Advertising Standards Authority in the UK, or the European Advertising Standards Alliance who claim to have a responsibility to the public good and whose decision making follows an Advertising Code.
en.wikipedia.org /wiki/Advertising_slogan   (533 words)

 NationMaster - Encyclopedia: Advertising Standards Authority
Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor.
The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA).
The Broadcast Advertising Standards Board Of Finance (BASBOF) is an organization in the United Kingdom that funds the Advertising Standards Authority (ASA).
www.nationmaster.com /encyclopedia/Advertising-Standards-Authority   (5100 words)

 GCIS: Advertising Standards Authority (ASA)   (Site not responding. Last check: 2007-10-21)
It requires advertising to be legal, decent, honest and truthful, prepared with a sense of social responsibility to society and to respect the rules of fair competition.
The ASA and its Code has statutory recognition in the IBA Act and broadcasters are subject to the requirements of the Code of Advertising Practice as determined and administered by the ASA.
It is proposed that the ASA engages with Government in a forum where all relevant stakeholders are represented to extend the statutory underpinning of self-regulation and to explore funding possibilities for the future.
www.gcis.gov.za /docs/portcom/02asa.html   (389 words)

 Downline Resources - Advertising Standards Authority   (Site not responding. Last check: 2007-10-21)
The ASA aims to promote the highest standards in advertising and runs a programme of industry information and training through presentations, seminars and coordinated media relations.
Advertisers have to be able to prove their claims and their evidence must be supplied to the ASA immediately on request.
Advertisers are usually given a limited time to tell their side of the story.
www.downline.co.uk /subscribers/resources/asa.htm   (417 words)

 GCIS: Submission by the Advertising Standards Authority of South Africa
The aim is to ensure high standards in advertising and thus to maintain consumer trust and confidence, to the benefit of all concerned.
It is the task of the Advertising Standards Committee, which is as far as possible representative of a diverse and complex society, to finally determine whether an advertisement is likely to be viewed as offensive by the reasonable South African.
One of the ASA's principal concerns for the future remains the fact that for so long as it remains an entirely voluntary self-regulatory body its jurisdiction will be confined to those media owners and advertisers that submit to its jurisdiction, either through membership of the ASA or through membership of one of its constituent members.
www.gcis.gov.za /docs/portcom/02asasub.html   (4028 words)

 Advertising Standards Authority for Ireland   (Site not responding. Last check: 2007-10-21)
The Advertising Standards Authority for Ireland (ASAI) is an independent self-regulatory body set up and financed by the advertising industry and committed in the public interest to promoting the highest standards of advertising and sales promotion.
Advertisements whose main purpose is to express the advertiser's position on a political, religious, industrial relations, social or aesthetic matter or on an issue of public interest or concern
Details of the case, including the names of the advertiser and the advertising agency involved together with the Committee's adjudication, are set out in a Case Report, which is issued to the parties involved and released for publication.
www.oasis.gov.ie /consumer_affairs/consumer_rights_and_protection/advertising_standards_authority_for_ireland.html   (916 words)

 Advertising Standards Authority   (Site not responding. Last check: 2007-10-21)
The Advertising Standards Authority was founded in the mid-sixties by three bodies — the Advertisers Association (an association of the larger local businesses at the time), the Advertising Agencies Association (AAATT) and the Trinidad and Tobago Publishers and Broadcasters Association (TTPBA).
The objective of the Authority was to develop and administer, for the protection of the interests of the consumers, a code of advertising practice and guidelines for advertising produced, or imported for use, in Trinidad and Tobago.
Advertising Agencies Association of Trinidad and Tobago (AAATT):-
www.chamber.org.tt /committee/advertising.htm   (305 words)

 Take adverts for speed camera detector equipment to the Advertising Standards Authority   (Site not responding. Last check: 2007-10-21)
The ASA has said that the advert breaks rules set down for such adverts and it will be taking the matter up with the paper to ensure that the advert does not appear again in that form.
ASA ruled that the phrase “will help keep your licence clean” in the advert was likely to be seen to condone the use of the Road Angel to break speed limits without being caught and could therefore encourage people to drive irresponsibly and break the law.
ASA ruled that use of statements such as “Beat the ban for less” and “Don’t be caught speeding” were likely to be seen to condone the use of detectors to break speed limits without getting caught and could therefore encourage motorists to drive irresponsibly and break the law.
www.transport2000.org.uk /takeaction/maintainTakeAction.asp?TakeActionID=12   (811 words)

 BBC NEWS | UK | Censure over viral game adverts
The Advertising Standards Authority said the images in the advert were offensive and irresponsible.
The advertising agency said the cow was meant as an engaging way to recreate the country environment, and it had not intended to draw a direct parallel between the animal and the product.
The ASA said it appreciated that some viewers would think the commercial in poor taste, but it was not likely to cause serious or widespread offence.
news.bbc.co.uk /1/hi/uk/4547680.stm   (379 words)

 L'Oreal, advertising, Advertising Standards Authority, cellulite, wrinkles, adverts, misleading   (Site not responding. Last check: 2007-10-21)
The multi-million pound advertising campaign starring model Claudia Schiffer, was asked to be withdrawn by the Advertising Standards Authority.
Advertising watchdogs found its claims of combating cellulite and wrinkles could not be backed up.
It was said by the Advertising Standards Authority that insufficient evidence was supplied to support these claims that implied that the cream has a physiological effect on the body, rather than just a cosmetic one.
www.emma.tv /finance/companies/l_oreal_advertising_withdrawn.aspx   (333 words)

 BBC NEWS | Technology | Video game ad 'condoned violence'
The Advertising Standards Authority (ASA) ruled that a poster for Mortal Kombat: Deadly Alliance was irresponsible and likely to incite people, especially children, to violence.
The ASA had received 15 complaints about a scene from the poster that showed a hooded youth wiping his bloodied hand on the shoulder of a businessman with text stating: 'It's in us all'.
The ASA said that although dressed similarly to the person committing the crime, the fl man seemed merely to be an unconcerned passenger on the train and was not linked to the criminal.
news.bbc.co.uk /2/hi/technology/2966725.stm   (324 words)

 CODE FOR ADVERTISING LIQUOR   (Site not responding. Last check: 2007-10-21)
Accordingly, upon complaint, the Advertising Standards Complaints Board is vested with a discretion to ensure a commonsense outcome.
Liquor advertisements shall not be directed at minors nor have strong or evident appeal to minors in particular.
An advertisement which does or does not adhere to the letter of a particular Guideline nevertheless may or may not be in breach of the Code, depending on its compliance with the Principles and respect of the spirit and intention of the Code.
www.asa.co.nz /codes/liquor.htm   (2238 words)

 [No title]
The Advertising Standards Authority of South Africa (ASA) is an independent body set up and paid for by the marketing communications industry to regulate advertising in the public interest through a system of self-regulation.
The ASA works closely with government, statutory bodies, consumer organisations and the industry to ensure that the content of advertising meets the requirements of the Code of Advertising Practice.
The ASA believes it is essential to give marketers the opportunity to comment on the proposed changes to the Code of Advertising Practice for 2006.
www.asasa.org.za   (184 words)

 consumer.org.nz: Home > Legal Rights > Advertising standards > Your rights
The Advertising Standards Authority (ASA) is funded by the advertising and media industries, and has the stated purpose of ensuring that advertising is socially responsible and truthful.
The ASA administers the Advertising Standards Complaints Board (ASCB), which is the body that hears complaints about ads, and the Advertising Standards Complaints Appeal Board.
If you want to complain about programme standards on radio or TV (or political advertising in these media), the appropriate body is the Broadcasting Standards Authority.
www.consumer.org.nz /internallink.asp?topic=Advertising%20standards|Your%20rights   (1056 words)

 ASA Adjudications
Complaints upheld: The ASA determined that LACS was misleading and inaccurate in their use of a quote from the Burns Inquiry.
Complaints upheld: The ASA determined that LACS was misleading and inaccurate in a pamphlet about hare hunting and coursing, including using no-longer-accurate data from 1951 when current information was easily available.
- Complaints upheld: The ASA determined that the IFAW was knowingly misleading by using a quote from Paul Woodhouse that was 17 years old and implying it reflected his current position when it had in fact been retracted by the author.
www.huntfacts.com /ASAajudications.htm   (276 words)

 Advertising Standards Authority for Ireland   (Site not responding. Last check: 2007-10-21)
The Authority's aim is to ensure that all commercial advertisements and promotions are "legal, decent, honest and truthful".
An advertisement or promotion that breaks the rules must be withdrawn or quickly amended.
If you object to a commercial advertisement on TV, radio, the Internet, posters, brochures, newspapers, magazines, cinema, direct mailings, etc., or to sales promotional material, you should contact the ASAI by letter, fax or e-mail with your full name and address.
oasis.gov.ie /.../advertising_standards_authority_for_ireland.html   (916 words)

 standards - Hutchinson encyclopedia article about standards
In the fast-moving area of computer technology, standards have sometimes developed haphazardly: market forces brought about de facto standards such as the MS-DOS operating system for PCs, or the 8.8 cm/3.5 in floppy disk.
If computers are to communicate over a network, however, standards must be coordinated: the World Wide Web, for example, works because everybody who uses it agrees to follow the same conventions, such as using HTML to build Web documents.
Other standards, like SMTP – the procedure for sending e-mail – exist to make cross-platform communication (for example between a Unix machine and a Macintosh) possible.
encyclopedia.farlex.com /Standards   (340 words)

 ADSLguide: News Archive
The Advertising Standards Authority (www.asa.org.uk) is the organisation responsible for dealing with complaints regarding certain types of advertising such as press advertisements.
It was asked by BT and members of the public to look into an advertisement from Telewest Broadband (blueyonder) which made several comparisons about its 256 Kbps service to BT Broadband's 512 Kbps service.
The ASA did rule against Telewest on a number of points which it felt weren't clear enough in the way footnotes were used, however it make two interesting and some might argue rather worrying statements.
www.adslguide.org.uk /newsarchive.asp?item=2060   (304 words)

 Advertising Standards Authority finds against Nestlé
The complaint concerned a 1996 newspaper advertisement in which Nestlé claimed that it had marketed infant formula "ethically and responsibly" both before and since the introduction of the international code of marketing of breast milk substitutes in 1981.
Baby Milk Action objected to an advertisement in the Oxford Independent, a student newspaper, that was published in 1996.
The authority's council discussed the complaint at their meeting in January and, "after extensive discussion and consideration," prepared its adjudication, which was due to be published on 10 February.
www.infactcanada.ca /Advertising.htm   (285 words)

 Advertising Standards Authority (ASA)   (Site not responding. Last check: 2007-10-21)
The Code is drawn up by the ASA with the participation of representatives of the marketing communications industry, and is amended from time to time to meet the changing needs both of the industry and of our society.
Where signs, posters or any form of outdoor advertising is involved, the nature of the advertisement and the wording should be specified.
Responsibility for establishing receipt by the ASA of a complaint lies with the complainant.
www.cosmeticweb.co.za /pebble.asp?relid=7432&t=184   (476 words)

 Advertising Standards Authority - Home
The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes.
Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.
The Report, which covers the ASA's first full year of regulating TV and radio as well as non-broadcast advertising, reveals that a total of 26,236 complaints were lodged in 2005 - a 16% rise on the number of complaints received in 2004.
www.asa.org.uk   (256 words)

 Advertising Standards Authority wrong on booze ads - Green Party   (Site not responding. Last check: 2007-10-21)
The Greens have taken aim at the Advertising Standards Authority over its claim that current restrictions on alcohol advertising are adequate.
The Authority’s statement today was in response to a Government announcement that the rules around alcohol advertising are to be reviewed.
“It is ludicrous for the Advertising Standards Authority to claim that the code for liquor advertising is strong enough, when it plainly is not”, said Green Party Drug Law Reform Spokesperson Nandor Tanczos.
www.greens.org.nz /searchdocs/PR8351.html   (243 words)

 Back Room: Advertising Standards Authority
I fear that the ASA is being used as the unwitting tool of anti-car pressure groups, with a corrosive effect on an important section of British industry.
It was my mind that the ASA was put in place to ensure that advertisers were subject to a code of conduct and if they produced an advert which was offensive and upset many people they had the power to have it removed.
Can you assure me that the advertisers will be instructed to display retractions of equal size and prominence warning children that playing in the road kills, and that crossing the road within 120 feet of a car doing 40 mph will result in it hitting them.
www.honestjohn.co.uk /forum/post?t=2318&v=t   (1864 words)

 Advertising Standards Authority - Keeping advertising standards high
The Advertising Standards Authority is launching a new ad campaign on Wednesday 21 September.
The Advertising Standards Authority (ASA) is launching its first radio advertising campaign with what might be the worst advertisements ever.
Whilst each one is decidedly and deliberately unprofessional, they are designed to convey that the ASA's strength lies in removing ads that are offensive, harmful or misleading.
www.cap.org.uk /asa/adcampaign/news   (122 words)

 "Advertising Standards Authority of South Africa - Protecting Your Standards - Recent Rulings
To find out how to view all the rulings in the ASA database go to the ad library.
During April 2005 the appellant, a short term insurer, caused direct mail advertising to be posted to addressees.
In essence, the complainant submitted that the commercial is misleading in that the wording creates the impression that a person will definitely win R600 000 worth of prizes by updating their contact details, rather than stating that a person could possibly win the advertised prizes.
www.asasa.org.za /RecentRulings.aspx   (586 words)

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