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Topic: Advertising campaign


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In the News (Wed 20 Mar 19)

  
  Advertising campaign - Wikipedia, the free encyclopedia
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
The campaign theme is the central message that will be communicated in the promotional activities.
The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace.
en.wikipedia.org /wiki/Advertising_campaign   (160 words)

  
 Advertising
Political advertising is governed primarily by Chapter 106 of the Florida Statutes.
Any political advertisement or campaign literature must contain the phrase "paid political advertisement" The ad or literature must also identify the persons or organizations sponsoring the ad and who approved the ad, and state whether the ad is paid for or provided in-kind.
Organizations that intend to advertise their endorsement of or opposition to a candidate or referendum issue may be required to file papers with the Elections Office prior to publishing such advertisements.
elections.alachua.fl.us /campaign_advertising.html   (683 words)

  
 Republican National Committee Funding $20 Million Advertising Campaign
To subsidize their advertising campaign, Republican House leaders have resorted to pressure tactics, assigning incumbents fund-raising quotas and using House leaders to lean on their colleagues for contributions.
Unable to afford the multimillion-dollar advertising program proposed by Dick Morris, a consultant to Clinton, leaders of the re-election campaign approved instead a plan in which issue advertisements were paid for by the national committee with a heavy portion of soft money.
Reno could recommend the appointment of an independent counsel to investigate the advertisements, something she has been pressed to do by both the director of the FBI and the former head of the Justice Department's Campaign Finance Task Force.
www.willamette.edu /~jbloom/soft98a.htm   (1839 words)

  
 Advertising - Wikipedia, the free encyclopedia
In ancient times the most common form of advertising was by word of mouth; however, commercial messages and political campaign displays have been found in the ruins of Pompeii.
A recent advertising innovation is "guerrilla promotions", which involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message.
Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.
en.wikipedia.org /wiki/Advertising   (3547 words)

  
 Census 2000 Advertising Campaign
The Census 2000 Advertising Campaign was the first-ever paid campaign for a census.
Charged with reaching all adults living in the United States (including Puerto Rico and the island areas), the advertising agencies had a challenge that was virtually unprecedented in the advertising industry.
The campaign had to convince a skeptical public that there was something to be gained by answering the Census, or something to be lost by not answering.
www.census.gov /dmd/www/advcampaign.html   (497 words)

  
 Mental Math Advertising Campaign
Each group is responsible for creating an advertising campaign for the mental math strategy assigned to the group.
The advertising campaign must include a description of the mental math strategy as well as at least one example of how the mental math strategy can be applied to a sample problem.
Students could present their advertising campaigns as commercials during the school announcements.
www.glc.k12.ga.us /BuilderV03/LPTools/LPShared/lpdisplay.asp?LPID=59421   (777 words)

  
 Advertising Campaign Results
The survey concerning the advertisements and students' attitudes toward women in mathematics was administered at the beginning and end of the fall semester of 2001, the first time to 168 students, and the second time to 150.
Second, even if the advertisements did reduce students’ beliefs in math myths, it is possible other factors may have worked to increase these beliefs (i.e., meetings with advisors, discussions with other students, etc….).
Ideally, the project would be replicated in an environment in which the media campaign would be more visible and omnipresent, to reduce the likelihood that students simply did not see the advertisements.
www.clas.niu.edu /ewoms/adresults.htm   (872 words)

  
 Brand Advertising
Cargill’s brand advertising campaign uses print and television ads to demonstrate how Cargill is collaborating with customers across broad areas of agrifood knowledge and experience.
The ongoing theme of all the advertising is that collaboration with Cargill leads to success.
We want our current and potential customers to broaden their perception of Cargill from a commodity supplier to a partner who provides solutions in more areas than they are currently aware.
www.cargill.com /news/media/advertising.htm   (304 words)

  
 Washington State Department of Ecology: Litter Campaign: Media   (Site not responding. Last check: 2007-11-06)
The creative campaign that sparked the most attention and made litterers "stop and think" was the campaign that mostly clearly conveyed the message of stiff fines and punishments associated with littering.
This year our advertising is focusing on the fines associated with littering lit cigarettes and failing to secure your load - two of the most potentially dangerous types of littering.
The goal is to secure significant exposure for the campaign in materials that live beyond the media campaign.
www.ecy.wa.gov /programs/swfa/litter/c_media.html   (576 words)

  
 [No title]
The campaign's powerful message is carried in three dramatic posters, one with Supermodel Naomi Campbell, one with one of the nation's leading Lutheran Christian ministers Rev. Kathleen Rusnak, and one a young Asian-American child, Jacob - age 3-1/2 yrs.
The campaign is also being featured as a series of posters on college campuses across the country.
It was donated by the advertising firm of Hill Holliday New York and conceived by Jeroen Bours under the guidance of Graham Cannon, ADL Director, Marketing and Communications and Manning Rubin, in-house creative director.
www.adl.org /PresRele/DiRaB_41/4532_41.htm   (367 words)

  
 Wine Industry Advertising Campaign
The wine industry's new advertising campaign to promote everyday drinking is a direct assault on public health and safety in America.
The WMC campaign, launched in Austin, Texas and Albany, New York, may expand nationwide if it is successful in these two markets.
The Wine Market Council ad campaign that began in mid-February turns the HHS recommendation on its head and provides the latest example of legal drug promotion at the expense of public health and well-being.
www.cspinet.org /booze/WMC.htm   (346 words)

  
 Northrop Grumman - One Force Advertising Campaign
The Northrop Grumman One Force advertising campaign communicates Northrop Grumman’s vision and unique set of core competencies to coordinate and fight today’s and tomorrow’s battles in all dimensions – undersea, sea, land, air, space, and in cyberspace.
The One Force campaign look was adapted for Northrop Grumman IT sector to build and strengthen awareness that the company is the unparalleled provider of trusted IT solutions.
This campaign communicates that Northrop Grumman IT solutions can help governments and commercial enterprises work faster, smarter, and more efficiently, improving the lives of everyone they serve.
www.northropgrumman.com /advertising/index.html   (134 words)

  
 Advertising Campaign
The 2005 FCSI advertising campaign was launched this May and continues to the end of June.
The aim of the advertising campaign is to raise the profile of the FCSI designation among financial services companies and the general public as well as position it as the best designation within the Canadian marketplace.
The 2004 FCSI recognition campaign begins in mid-January and consists of radio ads that will be heard on 680 News in Toronto for six weeks and for the very first time, on All News 1130 in Vancouver for four weeks.
www.fcsi.ca /financial_professionals/forum/advertising/index.html   (512 words)

  
 Advertising Campaign
graduate student interns from the Department of Communication at NIU developed a series of advertisements on women's achievements in mathematics, and their ads were published once a week, usually on Mondays, the highest circulation day for the campus paper.
Poster sized versions of the ads were also hung in places most frequently used by mathematics students.
These advertisements ran weekly in Northern Illinois University's student newspaper, The Northern Star.
www.clas.niu.edu /ewoms/adcampaign.htm   (191 words)

  
 Chapter 19, Advertising, Class Notes
The group of people for which the advertisement is aimed at, may direct campaign at only a portion of the target market.
What the firm hopes to accomplish from the campaign, should be clear, precise and measurable, can help measure the success at the end of the campaign.
Advertising Agencies, production costs, research organizations, media firms, printers, photographers, and commercial artists etc. Detailed schedules are needed to insure everything is accomplished on time.
www.udel.edu /alex/chapt19.html   (1309 words)

  
 Online NewsHour Forum: Campaign Advertising -- October 2004
Since the end of the Democratic and Republican national conventions, both the Kerry and Bush campaigns have launched ads aimed at reaching voters in swing states and the remaining undecided voters.
With Election Day drawing near, the Bush and Kerry campaigns are boosting ad spending and honing their media strategies to appeal to more American voters.
Ken Goldstein, associate professor of political science and director of the Advertising Project at the University of Wisconsin, initially agreed to participate in the forum but did not respond by the deadline.
www.pbs.org /newshour/forum/september04/politicaladvertising.html   (293 words)

  
 United Church of Christ News Release: Still Speaking Ad Campaign Launch   (Site not responding. Last check: 2007-11-06)
CLEVELAND -- The United Church of Christ announced today (Nov. 29) a nationwide advertising campaign, running Dec. 1-26, that includes TV commercials airing on network and cable stations.
The advertising campaign is tied to an ambitious program of equipping local church leaders to welcome newcomers into the worship, fellowship and mission life of their congregations.
Thousands of clergy and lay leaders have been trained, using materials that build on the slogan, "God is Still Speaking," a modern rendition of the farewell by Pilgrim pastor, John Robinson, to his congregation of dissidents who set sail on the Mayflower for the New World.
www.ucc.org /news/r112904.htm   (824 words)

  
 USATODAY.com - Anti-drug advertising campaign a failure, GAO report says (via CobWeb/3.1 planetlab2.cs.umd.edu)   (Site not responding. Last check: 2007-11-06)
WASHINGTON — A $1.4 billion anti-drug advertising campaign conducted by the U.S. government since 1998 does not appear to have helped reduce drug use and instead might have convinced some youths that taking illegal drugs is normal, the Government Accountability Office says.
The media campaign, which purchases TV time, radio spots and newspaper ads, changed its advertising theme last year.
advertiser can be held to," says Steve Pasierb of the Partnership for a Drug-Free America, which helps coordinate the ad campaign.
www.usatoday.com.cob-web.org:8888 /news/washington/2006-08-28-anti-drug-ads_x.htm   (519 words)

  
 Email Marketing | Email Campaigns
Newsletter and e-mail campaigns are a proven way to stay in touch with existing clients and to recruit new clients.
The problem with newsletter and e-mail marketing strategies, however, is that many times, these campaigns can be tedious and time-consuming, taking up literally hours for each e-mail and newsletter campaign.
Benchmark newsletter and e-mail campaign management services provide the finest, easiest, and affordable method of handling online and offline publication and delivery of newsletters and mailings of any type, whether promotional, personal, or seasonal.
www.benchmarkemail.com   (170 words)

  
 Contextual Advertising Campaign Management, Tracking & Performance Reporting WebAdvantage.net
Contextual advertising can be anything from cost-per-click content-related buys generated by search engines to ads served in user-downloaded software.
Contextual advertising is almost a surefire way to improve returns on your advertising dollars.
WebAdvantage.net can track your campaign from click to transaction and provide you with reporting that tells you just how much your transaction is actually costing you.
www.webadvantage.net /market_context.cfm   (531 words)

  
 Political Advertising Archives and Resources
Some Humorous Campaign Ads (from "Connecting with What's Inside of Peoples' Heads: Humor and Culture in Political Advertising," a paper prepared for delivery at the 2001 Annual Meeting of the American Political Science Association, San Francisco, August 30-September 2, 2001, by Glenn W. Richardson Jr.
A Newsroom Guide to Political Advertising a publication of the Political Coverage Project, funded by the Carnegie Foundation and the Ford Foundation; a "how-to" manual for journalists seeking to cover political ads, includes information on obtaining ads and using FEC and FCC documents; introduction by Kathleen Hall Jamieson.
The History of Campaign Advertising Presented in Association with Syracuse University, S.I. Newhouse School of Public Communication Center for the Study of Popular Television, and Syracuse University Library, Edwin Diamond Collection of Political Advertising and Commercials.
faculty.kutztown.edu /richards/220/ad-archive.html   (920 words)

  
 eBay Launches National Advertising Campaign
Created by the Acme Idea Company of Norwalk, CT, advertising will hit the national radio waves beginning the week of Oct. 19, with a national print campaign kicking off in November.
"The primary goal for this advertising campaign is to reach consumers who aren't already familiar with eBay, and show how easy it is to find the items they've always been searching for," said Brian Swette, eBay senior vice president of marketing.
The national radio campaign will air on more than 10,000 stations across the country for five weeks.
www.clickz.com /showPage.html?page=12321   (327 words)

  
 Advertising Campaign
In general, banner ads cost less to create and place than other forms of advertising, including television and print ads, radio spots, and direct mail.
For example, we provide you with an administration panel so that you can track your the visitors the campaign generated and analyze the effectiveness of your campaign.
The best things to advertise are sites or services that appeal to the Todays-Woman community.
www.todays-woman.net /advertising-campaign.html   (905 words)

  
 Opentracker - Pay-per-click (PPC) advertising and campaign management (via CobWeb/3.1 planetlab2.cs.umd.edu)   (Site not responding. Last check: 2007-11-06)
Well managed PPC advertising will bring traffic that achieves your goal, or 'desired outcome', whether it is to publicise an event or sell goods and services.
Creating a PPC advertising campaign may seem daunting at first, however with a little research, you can design your own campaign, and reach a larger percentage of your target audience.
Whether you manage your own campaign or hire somebody to do it for you, we are of course interested to hear from you and offer any advice that we can.
www.opentracker.net.cob-web.org:8888 /en/articles/pay-per-click-ppc.jsp   (954 words)

  
 Advertising Campaign
The challenge now is to shift our focus from gathering signatures to that of reaching a broader audience as we launch efforts to publicize the Clergy Letter.
Education is key for people to understand this issue, and national advertising is clearly the best, first step in reaching them.
As funding is obviously a challenge at this point, we need your help to make an advertising campaign a reality.
www.uwosh.edu /colleges/cols/rel_ad_campaign.htm   (429 words)

  
 Having a Baby Changes Everything Campaign
Things that were important to you are only important as they relate to your baby.
That is the insight of Johnson and Johnson’s "Having a Baby Changes Everything" advertising campaign.
You were once the center of your universe and now your baby is. Johnson and Johnson understands this and helps you make the most of the time you spend with your baby.
www.jnj.com /our_company/advertising/having_a_baby   (234 words)

  
 Bulk email list for email marketing solutions and email advertising campaign (via CobWeb/3.1 planetlab2.cs.umd.edu)   (Site not responding. Last check: 2007-11-06)
Studies have shown that the average bulk email campaign yields a one- to two-percent response.
One day they decide that it's becoming too difficult to send e-newsletters to their list of 7,000 opt-in customers one-by-one with their Outlook program, and they wake up and realize that they need a bulk email software program.
Bulk email marketing is the most cost-effective advertising method to advertise for successful Internet businesses and organizations.
www.1-bulk-email-mailing-address-list.com.cob-web.org:8888   (680 words)

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