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Topic: Advertising characters

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	Parents and Advocates Will Sue Viacom & Kellogg ~ Newsroom ~ News from CSPI
		Their announcement comes six weeks after a landmark report from the Institute of Medicine concluded that food advertising aimed at kids gets them to prefer—and request—foods high in calories and low in nutrients.
		This past fall, CSPI analyzed food advertising on Nickelodeon’s televised programming and in Nickelodeon magazine and marketing on food packaging that bears Nickelodeon characters.
		The commission staff began proposing remedies, including one that would have banned all advertising to children, since it found that any ads aimed at young children were inherently unfair and deceptive.
	www.cspinet.org /new/200601181.html (1152 words)

	[No title]
		The incidence of and traits of trade characters in advertising to children are examined in a content analysis of 105 nonidentical TV commercials selected from the three networks.
		The use of trade characters by advertisers is found to differ by product type with its most frequent use being in cereal commercials and the least use in commercials for toys and games.
		The effect of television food advertising on children's diets is explored by analyzing diary data involving 262 children aged between 2 to 11.
	advertising.utexas.edu /research/biblio/Children.html (1227 words)

	Antique Week - News Article (Site not responding. Last check: 2007-10-26)
		Advertising characters can be classified in two categories; those that were created by a company specifically to sell a product, such as Aunt Jemima, and those that became a character first, then were licensed to one or more companies to sell a product, such as Howdy Doody.
		Collectors of advertising characters rarely differentiate their favorites based on this criteria, but while some collect the broad range of advertising characters, others will specialize in just one, such as Elsie the Borden Cow.
		Peanut character was created in 1916 and was based on a drawing by a 13-year-old boy who won a company-sponsored contest, for which he won the princely sum of $5.
	www.antiqueweek.com /Article.asp?newsid=73 (1086 words)

	Aunt Jemima Isn't Keeping Up with the Energizer Bunny: Stereotyping of Animated Spokes-characters in Advertising - ...
		While there is an abundance of research on advertising spokes-characters - animated characters used to endorse a product or brand - and gender stereotyping in advertising, the two topics have not been examined in relation to each other.
		Females dominated in advertisements less than one-seventh of the time and when they did appear, they were portrayed as passive and dependent.
		Allan and Coltrane (1996), comparing the 1950s and 1980s, found that the number of female main characters had actually decreased by 5.8% in the 1980s, that 70% of the females were pictured as "free-floating" consumers with no referent to work or family activity while 50% of the men were shown working or parenting.
	www.findarticles.com /p/articles/mi_m2294/is_11_40/ai_57533234 (874 words)

	NationMaster - Encyclopedia: List of American advertising characters
		This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.
		The newest version of the King The Burger King is a character created as the advertising mascot for the international fast-food restaurant chain Burger King.
		Buster Brown is a comic strip character created in 1902 by Richard Felton Outcault which is known for his association with the Brown Shoe Company.
	www.nationmaster.com /encyclopedia/List-of-American-advertising-characters (3249 words)

	Advertising Icons - Old And Sold Antiques Auction & Marketplace
		While researching for Zany Characters of the Ad World, I discovered advertising characters have been with us as early as 1904.
		When I began writing a weekly column on ad characters in 1991, I thought I would run out of material in a couple of years…the column is still going strong.
		I continue to collect and write about the zany characters and the companies continue to provide banks, dolls, squeak toys, bobbin’ heads, bean bags, and other collectibles in the image of their famous trademarks.
	www.oldandsold.com /articles/article032.shtml (463 words)

	Teachers.Net - TEACHER ADVERTISING - Teachers.Net offers targeted banner advertising for reaching the on-line educator. ...
		Teacher audience on-line teacher advertising teacher market target audience teacher demographic educational vendors ed vendor teacher advertising and teacher marketing services.
		Due to the fact that not all browsers are Flash capable, advertisers must include a backup gif with all Flash ads.
		Advertisers must provide code which automatically recognizes whether or not Shockwave plug-in is installed.
	www.teachers.net /advertising/specs.html (297 words)

	Gender, Race and Ethnicity in Media: Communication Studies Resources: The University of Iowa
		Adolescence, Advertising, and the Ideology of Menstruation.- Debra Merskin
		Gender in Advertising - Sandra Joireman and P.J. Colbert
		Gender stereotypes in Portuguese television advertisements - Felix Neto and Isabel Pinto
	www.uiowa.edu /~commstud/resources/GenderMedia/advertising.html (990 words)

	List of American advertising characters - Wikipedia, the free encyclopedia
		This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.
		A superhero duo similar to The Green Hornet and Kato.
		Advertising Age: Top 10 Advertising Icons of the Century
	en.wikipedia.org /wiki/List_of_American_advertising_characters (485 words)

	Amazon.com: Meet Mr. Product: The Art of the Advertising Character: Books: Warren Dotz,Masud Husain (Site not responding. Last check: 2007-10-26)
		His collection of advertising characters is one of the largest in existence.
		All the well-known characters are included but also many who had a regional existence, like Mr Clean-Up, the 1946 St. Louis Chamber of Commerce antilitter campaigner, or Waddle's Duckling, a 1959 icon from the Portland, Oregon restaurant.
		Handling this kind of material is a challenge because of all the different shapes and colors but here many of the characters are whole page or four to a page and a nice touch is to show them in the context of an ad, brochure cover or a packet front.
	www.amazon.com /Meet-Mr-Product-Advertising-Character/dp/0811835898 (1580 words)

	Advertising Characters at Judy Posner Antiques Plus
		Advertising doll for blue Bonnet Margerine, 11" tall in excellent condition with her original hang tag and clothing.
		Advertising Figural Nikolai Vodka Man Shaker Advertising Figural Nikolai Vodka Man Shaker.
		This two hole shaker is 4.75" tall in excellent condition, Nikolai The Caviar of Vodkas", marked on the bottom, "Four Roses Distillers Co., Dundalk, Md." with a "Japan" paper label.
	pages.judyposner.com /60/InventoryPage/2230/1.html (670 words)

	ACS :: Young People Respond to Cartoons with Antismoking Warnings
		They hired an advertising agency to create cartoon characters that would warn kids against smoking instead of encouraging them to use tobacco.
		The slides, along with the same tobacco warnings without the cartoon characters, were shown to 580 Chicago public school students from kindergarten to 12th grade.
		The cartoon characters could be an important option in reaching young smokers but they are not the only option, Burton adds.
	www.cancer.org /docroot/NWS/content/NWS_2_1x_Young_People_Respond_to_Cartoons_with_Antismoking_Warnings.asp (630 words)

	TV ACRES: Faceless Favorites > Advertising Characters
		Vern was never seen or heard but only spoken to by the TV pitchman Ernest P. Worrell whose broad teasing grin, rubbery face and large ears protruding from beneath his trademark baseball cap would pop into Vern's home unannounced, usually when Vern was eating breakfast or taking a bath with his rubber ducky.
		Speaking with a hillbilly drawl, Ernest began his sales pitch by saying "Hey, Vern!" and ended the 30 seconds spots with his imbecilic "Know whut I Mean?" Vern and Ernest were the stars of more than 2000 regional commercials which were made for about $7,000-10,000 each.
		The characters were created by ad man John Cherry.
	www.tvacres.com /faceless_ads.htm (241 words)

	Online advertising. Advertisement space on a free web hosting network
		Depending on the advertisement that is shown (the quality of the advertisement and its target audience together are the most important factors for success) the ratio of clicks varies from 3-3.5 percent maximum to 0.5-0.9 percent minimum.
		The advertisement is available in various packages for all needs.
		This is the most efficient advertisement from all packages that we offer.
	www.fateback.com /advertising.html (564 words)

	CNN.com - Advertising builds character - Aug 19, 2004
		Of just as much interest are advertising's failures, which often have as much to do with the product being hawked as the pitchman (or -woman, or -cartoon character) doing the hawking.
		Unfortunately, despite a gung-ho advertising campaign, Corfam never caught on -- probably because it was hard to break in and didn't breathe the way leather did, a big problem for shoes.
		Lovable advertising characters may be a thing of the past.
	www.cnn.com /2004/SHOWBIZ/08/18/eye.ent.advertising/index.html (859 words)

	The Corporate Circus - Licensing Opportunities (Site not responding. Last check: 2007-10-26)
		The Corporate Circus characters and Brand Name Identity as containers for flower bouquets are attractive and ideal gifts to give to employees and business clients/contacts for special holidays or everyday occasions.
		The Characters and the Brand Name Identity of the Corporate Circus can be marketed into different line of clothing apparel and accessories.
		The Corporate Circus characters can be great advertising and promotional vehicles for corporate companies looking to attract their customers via television comedy or cartoon commercials.
	www.thecorporatecircus.com /licensing.htm (661 words)

	August 2004 Ad Blog: news and views from freelance advertising copywriter John Kuraoka
		The real problem lies in the fact that advertisers are moving so fast, they often neglect the most-basic of reality checks, including, perversely, those that would prove the validity of what they’re doing.
		The danger, is that unquantified advertising approaches are highly vulnerable to the slightest influence.
		But, advertising copy should be held to a higher standard in its use of language, even as it reflects current usage.
	www.kuraoka.com /adblog/aug04.html (2419 words)

	Advertising Character Collection of MLT Creative - Unusual
		Martin Mandelblatt, who was working as an artist for the advertising agency Atherton and Privett, created this fun character in December of 1961 to take advantage of Hawaiian Punch’s fun, tropical brand image.
		It illustrates an ongoing chapter in advertising's history that we would like to share with you.
		All characters features are property of their respective trademarks and were photographed from the private collection of MLT Creative.
	www.mltcreative.com /collection-unusual.html (360 words)

	Journal of Advertising: 20040922 (Site not responding. Last check: 2007-10-26)
		This is a sample agreement where the Web site owner ("Publisher") agrees to provide advertising to an advertiser (the "Advertiser") on the Publisher's Web site.
		Many advertisements from the past, including those created for particular brands (e.g., Coca-Cola, Ford) and by particular artists (e.g., Haddon Sundblom, Palmer Cox), are highly...
		An important issue in the design and execution of advertising messages is ensuring that consumers' reactions to advertising are associated with the name of the...
	www.allbusiness.com /journal-advertising/20040922/2995329-1.html (388 words)

	WB seeks revitalized cartoon franchise with new look for Bugs Bunny and friends (Site not responding. Last check: 2007-10-26)
		Names for the new characters haven't been finalized, but they are likely to be derived from the originals: Buzz Bunny, for example.
		The classic characters were wisecrackers who rode their irreverent humor to stardom in the 1940s.
		The company's decision, coming as the food industry generally is shifting kids advertising dollars to the Internet and videogames, is expected to result in softer ad sales.
	www.post-gazette.com /pg/05048/458932.stm (1004 words)

	Antiques : Advertising Characters :: Ogee's Antiques
		Behind the prongs it reads; Mf'd Under Exclusive License From Edgar Bergen and Charlie McCarthy Inc. It measures about 1 1/4" high and 3/4" across and is in very nice condition with minimal wear.
		These figures of the unlikely duo are a molded soft paste material with a sepia tone finish.
		Each has the characters name stamped on the front and on the back it reads; The Grouch Killer.
	www.rubylane.com /shops/ogees/ilist/,cs=Antiques:Advertising+Characters,id=1.3.html (332 words)

	Exhibit -- Cereal Icon Toys (Site not responding. Last check: 2007-10-26)
		Since the Quaker Oats man became the first registered breakfast cereal trademark in 1877, breakfast cereals have been synonymous with characters like Tony the Tiger of Kelloggs, the Trix Rabbit, and Post's Sugar Bear.
		These whimsical characters have become important participants in American pop culture, having had some of history's most extensive advertising campaigns based on their likenesses.
		As with hundreds of other Advertising Icons, many of the cereal characters became three dimensional toys, offered as premiums, used for advertising displays, and featured in special promotions.
	www.advertisingiconmuseum.com /inside/cereal.html (146 words)

	Stay Tuned: New Orleans' Classic TV Commericals - DIAL12 Feature (Site not responding. Last check: 2007-10-26)
		Behind every clever concept and idea were local TV advertising pioneers, who used their creativity and market savvy to convince consumers to buy the products – and in so doing, etched the commercials’ characters and jingles into the community’s collective memory.
		Sharing their stories will be Peter Mayer, local advertising legend and founder of Peter A. Mayer Advertising and Public Relations; Laura Lee Killeen and Ron Thompson, advertising executives with Beuerman Miller Fitzgerald advertising agency; and advertising executive Barbara Elliott Wedemeyer, whose real-life daughter provided the voice that became so famous in Rosenberg’s Furniture’s commercials.
		Some of Jax Beer’s most memorable commercials used animated characters, which were created and voiced by the 1950s and 1960s comedy team of Mike Nichols and Elaine May. New Orleans’ own set of Ninth Ward personalities were brought to life by Becky Allen and Shirl Cieutat, Rosemary and Anna Mae of the Time Saver commercials.
	www.wyes.org /programs/localprod/staytuned/staytuned_DIAL.html (687 words)

	advertising characters, collectible toys, sports memorabilia :: Big Kid Collectables (Site not responding. Last check: 2007-10-26)
		No matter what kind of sports memorabilia, advertising character, or collectible toy you're looking for, we can help!
		If you're looking for classic advertising characters and advertising figures, food, and brand characters this is the place to start.
		Click here to see our current inventory of advertising figures, ad icons, and advertising character collectibles.
	www.bigkidcollectables.com /pages/sitemap.shtml (419 words)

	Advertising Characters
		There are some scratches on the record and some pencil marks on the label.
		This 12" Little Sprout advertising doll is made of felt and was made by Animal Toys for retail.
		The green leaf outfit is separate from the body and his fl and white plastic eyes are glued on.
	grovers-aunt.tripod.com /advertising.htm (223 words)

	The Google Story Or How 35 Characters Crushed Advertising (Site not responding. Last check: 2007-10-26)
		This is by no means an authorized book by Google and for anyone who has any knowledge of the interactive marketing space, there are some fairly pedantic snipes in there.
		In the age of interactivity and high speed connections where entrepreneurs are constantly struggling to bring high quality video broadcast to the Internet, the Google people are advertising’s king of the heap by offering a 23 character title and a two line (or 35 characters) description (this includes spaces).
		Much like Nike not being the first running shoe (but they were the first to say “Just Do It”), Google was not the first with this idea, they just made it work in a different way.
	www.twistimage.com /blog/archives/000385.html (555 words)

	advertising characters and collectibles page one
		Please scroll through our listings, collectibles are organized by character or theme and are alphabetical.Please use the shopping cart or for information on ordering by mail click here or to contact us
		AW Rootbeer 2.5" foam rubber tennis ball, advertising collectible..
		Link to the American Package Museum An extensive collection of vintage advertising items with the focus on packaging, this site is a real walk down memory lane and well worth a visit.
	www.collectorsconnection.com /advert.htm (1227 words)

	Books For Sale - Collectible Promotional Drinking Glasses - Advertising Characters (Site not responding. Last check: 2007-10-26)
		Glasses featuring Walt Disney characters, Hanna Barbera characters, Batman, Dick Tracy, Holly Hobbie, and sports figures are but a sample of what is contained within this guide.
		Starting in the early 1960s, the McDonald's restaurant chain has been creatively advertising their popular fast food products through the sale of collectible drinking glasses.
		A virtual parade of glassware fills the pages of this colorful book, which illustrates and describes McDonald's glassware promotions in the United States from 1963 to 1998.
	hometown.aol.com /jhurrey/amazon.html (975 words)

	Business Notes ADVERTISING CHARACTERS - TIME
		In commercials for Domino's Pizza, the chain's employees wage a never ending battle against the Noid, a gremlin who delays deliveries and carries a gun that can turn a pizza ice cold.
		Many viewers are amused by the Noid, Domino's says, but one of them took the advertising campaign personally.
		Last week Kenneth Noid, 22, walked into a Domino's Pizza shop in Chamblee, Ga., with a.357 Magnum revolver and took two employees hostage.
	www.time.com /time/archive/preview/0,10987,151193,00.html (290 words)

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