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Topic: Advertising regulation

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	Advertising - MSN Encarta
		Advertising is so commonplace in the United States that an average person may encounter from 500 to 1,000 advertisements in a single day, according to some estimates.
		Advertising agencies not only create the advertisements but also pay for the cost of placing the ad in a newspaper or magazine or on television or radio.
		When the agency uses the client’s advertising budget to buy time for an ad on the radio or on television or when it buys space for an ad in a newspaper or magazine, the media outlet allows the agency to keep 15 percent of the cost of the space or the time as a commission.
	encarta.msn.com /encyclopedia_761564279/Advertising.html (1566 words)

	Advertising regulation - Wikipedia, the free encyclopedia
		Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region.
		In the United Kingdom advertising of tobacco on television, billboards or at sporting events is banned.
		Similarly alcohol advertisers in the United Kingdom are not allowed to discuss in a campaign the relative benefits of drinking, in most instances therefore choosing to focus around the brand image and associative benefits instead of those aligned with consumption.
	en.wikipedia.org /wiki/Advertising_regulation (308 words)

	Advertising - Wikipedia, the free encyclopedia
		Today, advertising is evolving even further, with "guerrilla" promotions that involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message.
		Nonetheless, advertising spending as a share of GDP was slightly lower -- about 2.4%.[1] Across this period, innovation in media and advertising techniques shifted advertising dollars across media and across agencies, but did not expand total advertising spending relative to the size of the economy.
		Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.
	en.wikipedia.org /wiki/Advertising (3143 words)

	IAP - Code of Italian Advertising Self-Regulation
		Advertising relating to physical and aesthetic treatment must not lead consumers to believe that such treatment has a therapeutic and restorative function, or is able to achieve radical results, and must avoid reference to recommendations or statements of medical nature.
		Advertising relating to instruction courses and study or teaching methods must not contain any promise of work nor exaggerate employment or salary opportunities for those persons who follow such courses or adopt the proposed methods, neither must it offer degrees or qualifications which are not recognized or are not obtainable by such means.
		Advertising for real estate transactions must be set out in such a way to avoid deceptiveness by mistaking movable investments for real estate investments or by favouring the economics of a real estate without informing adequately that the nature of the investment is actually on movables.
	www.iap.it /en/codice.htm (5826 words)

	Advertising Regulation & the Free Market
		On the other hand, advertising may adversely affect market performance when firms use it to transmit deceptive or fraudulent messages on which reasonable consumers are induced to rely to their detriment.
		Advertising in a free market is a principal means by which useful and material information is delivered to consumers.
		Under this doctrine, advertisers need not have absolute proof that their objective claims are true before making those claims, but they must have a "reasonable basis" for believing the claims are true.
	advertising.utexas.edu /research/law/Free.html (6092 words)

	Advertising Regulation and the Free Market
		Because this is a conference about advertising regulation and free markets, I would like to begin by going back to some of the fundamentals of a free market system and its ability to generate and process information that satisfies consumer wants and needs.
		These state regulations provide something of a natural experiment regarding the influence of advertising, since researchers can compare the price and quality of a particular product or service in states in which advertising is restricted to those in states where advertising is subject to few, if any, restraints.
		The FTC enforces laws and regulations that require lenders to disclose fully the terms of loans offered for this purpose to ensure that the consumer knows precisely what benefits and obligations he or she is incurring by "purchasing" the loan.
	www.ftc.gov /speeches/azcuenaga/lima.htm (6073 words)

	[No title]
		In the first two experiments, a sample of old and young adult consumers are evaluated in terms of subsceptibility to misleading advertising techniques and ability to discriminate between nonmisleading and potentially advertising claims.
		These are papers from a Liberty Fund Conference on "Advertising vs. Free Speech: Dilemma or Invention." They provide the free market, or law and economics, perspective on regulation of advertising.
		Advertising puffery in a one-sided appeal and a two-sided refutational form is studied in an experiment with a sample of college students.
	advertising.utexas.edu /research/biblio/FTC.html (1670 words)

	Advertising Regulation
		Like violence, advertising is supposed to have a particular effect on the minds of younger and less educated audiences.
		All advertising in the UK is subject to the Committee of Advertising Practice's Code (known as the CAP Code) and also to the Code of the European Advertising Standards Alliance.
		Advertising Standards Authorities, censors and, more importantly, big distributors (such as Wal-Mart in the US) keep a supposedly tight rein on how much advertising may utilise sex, but there are increasing doubts about their effectiveness.
	www.mediaknowall.com /Advertising/adstandards.html (820 words)

	Journal of Advertising: HARMONIOUS REGIONAL ADVERTISING REGULATION? (Site not responding. Last check: 2007-10-12)
		It concludes that harmonization of regional advertising regulation in Greater China is an attainable goal.
		Thus, it is possible that countries share considerable common ground in their regulation of advertising, despite their pronounced social, economic, and political differences.
		Advertising regulation takes a number of forms, ranging from laissez-faire to government regulation, with different degrees of self-regulation in between (Boddewyn 1985).
	www.findarticles.com /p/articles/mi_qa3694/is_200510/ai_n15704997 (409 words)

	Ruth Engs (ed.): Chpt.14 Controversies book- need regulation for alcohol advertising
		Prior to Posadas, it was generally assumed that alcohol advertising regulation was an impossibility, due to a lack of definitive evidence for a causal, negative impact of alcohol advertising on the public.
		Advertising agencies that handle alcohol products admit that consumers are "buying a symbol" (Message in a bottle, 1988), but thus far the glamorization of liquor has not qualified as "misleading." In Oklahoma and Mississippi cases, ads that identified alcohol consumption with "the good life" (Trauth and Huffman, 1987, p.
		Regulation is unlikely to result in a dramatic drop in overall consumption, but could assist in making alcohol consumption safer and in better preparing users for the negative aspects of alcohol use.
	www.indiana.edu /~engs/cbook/chap14.html (3531 words)

	Advertising Self Regulation (Site not responding. Last check: 2007-10-12)
		Advertising self-regulation has been part of the mission of the Better Business Bureau system since its founding in 1912.
		At that time, the rise of fraudulent and misleading advertising and the absence of any effective regulation led to the formation of BBBs for the purpose of promoting truth in advertising.
		For national advertising, that function is carried out by the Council of Better Business Bureaus's National Advertising Division.
	www.bbb.org /advertising.asp (125 words)

	Texas Advertising @ The University of Texas at Austin
		The Federal Trade Commission (FTC) is the primary regulator of deceptive advertising in the U.S. It was created by the FTC Act in 1914.
		Section 5 of the Act gave the Commission the authority to regulate "unfair methods of competition." The Act was later changed, by the Wheeler-Lea Amendment, to give the FTC authority over both "unfair methods of competition" and "unfair or deceptive acts or practices." It is through this latter power that the FTC regulates deceptive advertising.
		Political advertising is both advertising and political speech, but since it does not fall within the definition of "commercial speech" it is considered political speech and receives the highest degree of protection under the First Amendment.
	advertising.utexas.edu /research/law (3376 words)

	Lawlink NSW: 1 July 2003 (Site not responding. Last check: 2007-10-12)
		The general effect of the Regulation is that it creates an offence and is deemed professional misconduct if a legal practitioner advertises legal services in relation to personal injury.
		Advertising is defined by the Regulation as the publication of any communication that promotes the availability or use of a legal practitioner to provide any legal services in relation to personal injuries, whether or not such promotion is the only purpose or effect of the advertisement.
		Generally speaking, legal practitioners who could have amended the contents of the advertisement to conform with the legislation prior to its gazettal on 9 May 2003 but who have not amended it, will be considered to have breached the Regulation.
	www.lawlink.nsw.gov.au /olsc1.nsf/pages/persinjreg03 (542 words)

	JoeAdReg
		Justice Kennedy strongly dissented and criticized the opinion for permitting a regulation that was extremely disproportionate to the harm it was intended to prevent.
		The new rules allow any visual image in television advertisements that is otherwise permitted in the rules, but prohibit the use of celebrities and maintain the prohibition against background sounds other than instrumental music in television and radio advertisements.
		The Bar’s Advertising Task Force 2004 has been charged with reviewing the attorney advertising rules and recommending changes to the rules, if same are deemed necessary, including any changes to clarify the meaning of the rules and provide notice to Florida Bar members of the rules’ requirements.
	www.sunethics.com /joeadreg.htm (1130 words)

	POLITICAL ADVERTISING REGULATION: AN UNCONSTITUTIONAL MENACE?
		Even though the regulation affected only theaters that showed sexually explicit films--an apparent content trigger--the Court applied the time-place-manner criteria because, in essence, the state was worried about what happened outside the theater, not inside it.[90] However, the loophole is a small one.
		In fact, all time-place-manner regulations must establish a state interest unrelated to the content of the speech being suppressed.[92] For instance, a ban on nighttime sound trucks would apply even if the sound truck was broadcasting in a foreign language that no listener understood; the harm comes from the noise, not the message.
		In cases where a regulation affects broadcasting, and the higher, or "compelling," standard where a regulation falls in both categories, a court might go either waybased on the divergent lines of precedent.[93] The choice probably would not significantly affect the case outcome.
	www.cato.org /pubs/pas/pa112.html (8359 words)

	Advertising Standards Bureau
		The Advertising Standards Bureau manages the advertising self-regulation system in Australia, and our aim is to provide you with an up-to-date view of its operation through this website.
		As an advertiser, you can keep current with the environment of self-regulation and ensure you are contributing to its continuance.
		We believe everyone is a stakeholder in a self-regulatory system that obviates the need for government regulation, and aim to satisfy all requirements for information and action in relation to a model of self-regulation that has attracted international interest and congratulation.
	www.advertisingstandardsbureau.com.au (151 words)

	Direct advertising regulation may solve FDA’s dilemma
		Most of the advisors who decided the fate of Vioxx felt that direct to consumer advertising should be banned and ‘fl box’ warnings should be printed on the covers of the drugs.
		While close monitoring and regulations of drug ads may offer a solution to a certain extent, greater participation from doctors prescribing drugs is required, since these ads target consumers who are easy to convince.
		Critics argue that aggressive branding without the mention of risks targets the population that is suffering from chronic illnesses and is ready to believe the miracles promised by the manufacturer.
	www.earthtimes.org /articles/show/1821.html (534 words)

	Florida Outdoor Advertising Regulation Law (Site not responding. Last check: 2007-10-12)
		Outdoor Advertising is a significant part of Florida’s economy, and plays an important role in providing information to the public.
		Due to these increased regulating schemes there is an ever-increasing need to be aware of the technicalities of the law.
		Chapter 479, Florida Statutes, allows local governments to maintain their own regulations, in addition to the FDOT ODA regulations, so that a billboard company may be required to comply with two sets of overlapping regulations.
	www.twalaw.com /outdoor_advertising.asp (309 words)

	AANA \| Self Regulation
		It is recognised that advertisers share a common interest in promoting consumer confidence in and respect for general standards of advertising.
		The advertising self-regulation system is managed through the Advertising Standards Bureau and funded through a voluntary levy administered by the Australian Advertising Standards Council Ltd. Complaints about advertising are determined by the Advertising Standards Board and the Advertising Claims Board.
		The Advertising Standards Board is made up of a representative cross section of the community, providing a free public complaints resolution service.
	www.aana.com.au /3_self_regulation/3_1_self_reg.html (260 words)

	Harmonious regional advertising regulation? A comparative examination of government advertising regulation in China, ...
		There are four levels of advertising regulation: international, regional, national, and local (Petty 1996).
		Arguably, the European experience of standardizing advertising regulation is unique in that the EU is a supernarional sovereign entity delegated by its member states and endowed with legislative power (European Commission 2004).
		A comparative examination of government advertising regulation in China, Hong Kong, and Taiwan." is an article from the Advertising, Marketing and Public Relations category.
	www.allbusiness.com /periodicals/article/596511-1.html (788 words)

	Regulation of Television Advertising: the devil is in the detail - European Public Health Alliance
		Eurocare, an EPHA member, is part of the Focus Group 2 organised by the Commission which debates the level of detail in the regulation of advertising.
		Despite claims from the advertising and alcohol industry that self-regulation of alcohol advertising is effective, Eurocare would like to claim that it is not.
		They also urge the European Commission to consider the volume of alcohol advertising as well as its content, as recommended by the EU Council of Ministers, to which the European Commission is already theoretically committed.
	www.epha.org /a/1717 (741 words)

	Advertising Encyclopedia @ NaturalResearch.org (Natural Research) (via CobWeb/3.1 pl1.cs.utk.edu) (Site not responding. Last check: 2007-10-12)
		As printing developed in the 15th and 16th century, advertising expanded to include handbills.
		in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters.
		The main article for this category is Advertising.
	www.naturalresearch.org.cob-web.org:8888 /encyclopedia/Advertising (2410 words)

	NARC-National Advertising Review Council
		In fulfillment of its mission to provide leadership in advertising self-regulation and to increase the understanding of the role of self-regulation of food advertising to children and adults, the NARC Board of Directors has published this White Paper.
		NARC undertook this White Paper because of a concern that there could be widespread lack of awareness of the self-regulatory system's work with food advertising.
		A better understanding of advertising self-regulation, public awareness of the role of self-regulation, and the important examples of food advertisers' voluntary compliance with CARU and NAD decisions and recommendations can increase public confidence that advertising meets the highest standards of truth and accuracy.
	www.narcpartners.org /narcwhitepaper.aspx (117 words)

	The Legal Profession Amendment (Advertising) Regulation 2005 : NSW New South Wales Government Censorship
		On 1st September 2005, the High Court upheld the constitutional validity of the advertising ban on personal injury lawyers.
		Typically, their legal needs are quite different from those of corporations, the wealthy, or criminal accused and others entitled to public legal aid.
		The importance of this advertising is such as to outweigh the negative consequence of a marginal increase in vexatious claims." [322] "This Court should be as vigilant to protect the rights of vulnerable people like Mr Darcy, as it proved to be in Goulden, in protecting the rights and interests of a large insurance corporation."
	www.medneg.com.au /nsw.html (562 words)

	Online Investor Complaint Center: Securities regulators protecting online investors by enforcing laws against online ... (Site not responding. Last check: 2007-10-12)
		NASAA provides investors with valuable investor protection information and a directory of state and provincial securities regulators who are authorized to investigate investor complaints and enforce securities laws against brokerage firms and their agents.
		NASD Regulation, which is led by President Mary Schapiro, investigates customer complaints against and regulatory tips about member brokerage firms and individuals.
		The NASD Regulation Complaint Program provides investors with valuable information on how to file a formal complaint or regulatory tip.
	www.investingcomplaints.com /regulators.html (572 words)

	Welcome to IAA
		Advertising and the Media in an Open Society Symposia
		Advertising Self Regulation's Importance on a Lasting Basis
		The IAA World Congress speakers represent many of the leaders in the communications and advertising industry - and most certainly the people that are shaping its future.
	www.iaaglobal.org (320 words)

	AAF \| Government Affairs: AAF Government Report (Site not responding. Last check: 2007-10-12)
		A major focus of the workshop was the role of self-regulation of advertising, specifically the Children's Advertising Review Unit.
		AAF President and CEO Wally Snyder praised CARU for its hard work in monitoring advertising to kids and said that the organization is "a thread woven into the fabric of self-regulation," noting that all ads directed at children undergo intense scrutiny-beginning with the advertiser, its agency, and media outlets before it is aired.
		She said that "self-regulation can have tremendous benefitsindustry-generated action can address problems more quickly, creatively, and flexibly than government regulation," but added that it would be unwise to maintain the status quo.
	www.aaf.org /government/report_20050808.html (482 words)

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