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Topic: Advertorial

	Advertorial - Wikipedia, the free encyclopedia
		An advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication —usually designed to look like a legitimately and independent news story.
		Advertorials differ from publicity advertisements because the marketer must pay a fee to the media company for the ad placement, whereas publicity is placed without payment to the media company and with no control over the copy.
		Advertorials commonly advertise new products or techniques—such as a new design for golf equipment or a new form of laser surgery.
	en.wikipedia.org /wiki/Advertorial (306 words)

	The Art of Advertorial - PharmExec
		Advertorials that fell into this category aimed to establish a new understanding of the etiology or progression of a disease and set forth the premise that new drugs under clinical study would specifically target the proposed pathology.
		Those advertorials were similar to Biogen's in that they had a primary focus on pathogenesis and introduced new therapeutic modalities that use a novel mechanism of action to target and treat the underlying cause of the condition.
		The advertorial aimed to instill an immediate sense of hurry by including a patient case study that reported a woman's unexpected death from a pulmonary embolism.
	www.pharmexec.com /pharmexec/article/articleDetail.jsp?id=99422 (1608 words)

	Advertorial outsourcing services
		Advertorial Writer (tm) is an advertorial outsourcing service, offering turnkey solutions to business, government, education and even non-profit organizations.
		Once your advertorial is complete, we will send you a link that you can include in your emails, place on your website or send to prospects and clients.
		Click here to find out what is an advertorial and how it can drastically help increase your sales and your business.
	www.advertorial.org (286 words)

	Advertorial (Site not responding. Last check: 2007-11-06)
		"Advertorial" is generally used as an adjective (general or positive) -- approximately 100.00% of the time.
		"Advertorial" is used about 12 times out of a sample of 100 million words spoken or written in English.
		Advertorials commonly advertise new products or techniques--such as a new design for golf equipment or a new form of laser surgery.
	websters-dictionary-online.org /definition/english/ad/advertorial.html (586 words)

	green@work magazine - Advertorial Packages (Site not responding. Last check: 2007-11-06)
		Especially effective is the bonus half-page advertorial sidebar package for companies that participate with an advertisement in one of green@work’s special sections.
		These advertisers are entitled to a complimentary half-page advertorial that emphasizes its environmental initiatives in this specific area.
		Advertorials include approximately 350 words of text and a color graphic of an appropriate image or company logo.
	www.greenatworkmag.com /editorial/advertorial.html (122 words)

	Is "Advertorial" a Four-Letter Word? Part 1
		Advertorials have existed for years in print, but online advertorial opportunities seem rare and elusive.
		Though the guidelines may differ, clear labeling or identification of the advertorial content is a consistent key element.
		By its very nature, the advertorial isn't conducive to ad serving; it's typically a whole page of content, not a page component.
	www.clickz.com /experts/article.php/3510076 (637 words)

	Realty Times - Agent News and Advice (Site not responding. Last check: 2007-11-06)
		The advertorials can be outsourced to a local free-lance writer who is familiar with local real estate, architecture, real estate politics and fair housing laws.
		It is difficult to get managers in a multi-office environment on board with a corporate advertorial plan if they think they or their agents will be charged by the free-lancers for writing the advertorials.
		The advertorials should be a service to the managers to help them unshoulder a time-consuming burden so they can concentrate on recruiting, retention, and sales.
	realtytimes.com /rtapages/20031008_advertorial.htm (1189 words)

	Genuine VC: The Magic of Advertorial Content (Part I) (Site not responding. Last check: 2007-11-06)
		The Magic of Advertorial Content (Part I) In the past (here and here), I’ve written about advertorial content: content which is both advertising and editorial simultaneously.
		Advertorial content emerged digitally during the previous era on the web.
		I, along with others, think that there should be a “sell-side advertising” mechanism to allow for those reviews and citations to be monetized by the individual publishers that also further benefits the product manufacturer/advertiser as well.
	www.genuinevc.com /archives/2005/11/the_magic_of_ad.htm (728 words)

	Advertisement and Advertorial Samples
		The following are samples of ads and advertorials produced by Nexus Communications and Consulting.
		This advertorial for a transportation company appeared next to a corresponding advertisement in a municipal trade magazine.
		To educate readers on the benefits of paid parking and disseminate survey results through a third party as part of the magazine's regular content.
	www.nexuscom.ca /adsamp.htm (132 words)

	Advertorial models to choose from
		Advertorial.org is the only company to offer any such outsourcing services in the advertorial field.
		Additionally, there are many models of Advertorial Writer (tm) and infomercials to choose from, depending on your exacting needs.
		Read the many important features and benefits that advertorials can deliver to your company by clicking here.
	www.advertorial.org /advertorial-models.html (148 words)

	ClickZ Experts on Internet Advertising Agency Strategies
		Part one of this series examined the seeming scarcity of advertorial -- that is, paid editorial content -- and asked if the online media buyer was partially to blame.
		Media kits are often devoid of the word "advertorial." Some may not include any mention of it, even when the publisher sells it.
		Although advertorial buys aren't typically as simple as purchasing a package of impressions for standard units, the perception of advertorial as more complex isn't wholly accurate.
	www.clickz.com /experts/media/agency_strat/print.php/3513306 (713 words)

	Genuine VC: Explicit, Implicit, & Advertorial RSS Monetization
		I would also argue that there is a third category of monetization somewhere in between explicit and implicit, which I’ll call advertorial monetization.
		In both of these cases, these feeds are advertorial because they are clearly merchandising a company’s products, yet they still offer value to the end-user.
		I think that both start-ups and large corporations alike can benefit from exploring which of these three monetization strategies are best suited for the type of syndicated content they offer their customers – explicit, advertorial, and implicit monetization.
	www.genuinevc.com /archives/2005/05/explicit_implic.htm (364 words)

	Welcome to Equity Skills News & Views
		The plain and simple reason for not being able to do this is lack of journalistic experience (and I would suspect not keeping up with their reading about business issues, customer success stories, and war stories from the trenches).
		For those unfamiliar with the term, an "advertorial" is information that relates directly to a reader's field of business interest, and is written as a solid NEWS STORY OR ARTICLE, full of useful facts, figures and quotes.
		If you are a dentist, for example, your advertorial could focus on the latest technologies that can make a trip to the dentist a painless experience.
	www.workinfo.com /newsletter/advertorial.htm (677 words)

	Advertorial Copy (Site not responding. Last check: 2007-11-06)
		Publications will often sell you advertorial as part of a special advertising feature.
		Of course, when you run your own advertorial, you don't have the publication putting it together for you as part of the package.
		Email me or phone (+44)20-8524-7595 if you need advertorial.
	homepage.ntlworld.com /cyberjanet/janet/advertorial.html (161 words)

	India Shining hogs the advertorial limelight- The Times of India (Site not responding. Last check: 2007-11-06)
		India Shining hogs the advertorial limelight- The Times of India
		NEW DELHI: As government campaigns — India Shining and Pulse Polio — hogged the advertorial limelight, LIC figured at No. 5 while TVS Victor was three spots behind and Maruti's Alto Lx stood at No. 10.
		Even in terms of the number of ads that appeared during the fortnight, both the government advertisements topped the charts.
	timesofindia.indiatimes.com /articleshow/491520.cms (253 words)

	Industrial Connection Offers Manufacturing Advertorial Profiles for South Carolina Manufacturers : ArriveNet Press ... (Site not responding. Last check: 2007-11-06)
		With a fast approaching deadline of June 1, 2005, Cutler is going to provide four free advertorial profiles to manufacturers located in Georgia, North Carolina, South Carolina, and Florida.
		Cutler added that, “We are going to generate a series of articles about quality, and manufacturing process improvement from Six Sigma to Lean Manufacturing Certification, Electronic Kanban to Job Scheduling.
		Any feature article about a Southeast U.S. manufacturer that demonstrates continued process improvement is eligible for the four complimentary advertorial issues.
	press.arrivenet.com /business/article.php/641715.html (355 words)

	Billy McDermott’s Blog (Site not responding. Last check: 2007-11-06)
		He is a speaker on the subject of blogging and writes many advertorials using viral marketing techniques.
		Empowerment Coaching is now focusing all of its resources and strength on serving the Christian population as a Christian Spiritual Life Coach utilizing a holistic approach to coaching.
		If you think spiritual life and personal life coaching may be something that would help you move your life forward, please feel free to contact Marie for additional information, visit the website at www.reach-for-the-stars-spiritual-coaching.com or e-mail marie@reach-for-the-stars-spiritual-coaching.com or call 973-627-2806.
	www.williammcdermott.com /wp/index.php (10489 words)

	MarketingProfs - What type of advertorial is the best?
		There are several types of advertorial used in different industries.
		I've used the advertorial journalistic types: interviews, editorials, story and news.
		I have had great results with the news, story and the interview types specifically.
	www.marketingprofs.com /ea/qst_question.asp?qstID=5309 (297 words)

	Press Release - Industrial Connection Offering Advertorial Coverage in March 2005 According to Associate Editor TR ...
		Industrial Connection Offering Advertorial Coverage in March 2005 According to Associate Editor TR Cutler
		Cutler noted that there will be many more paid advertorial feature articles in 2005 because the demand for coverage in the region has grown so extensively.
		According to Cutler, "There are just so few ways to reach the manufacturing executives in the region and we believe offering a publication with journalistic integrity is essential.
	www.24-7pressrelease.com /view_release.php?rID=2633 (316 words)

	Advertorial (Site not responding. Last check: 2007-11-06)
		Advertorials are special promotional pages introducing our visitors to your company products and services.
		They include a quick link to your website and are a powerful way to gain quick expose to your product while you have the attention of visitors reviewing our website.
		For information on having an advertorial published for your company, contact: bannerads@ceramic-tile.com
	www.ceramic-tile.com /advertorial.cfm (133 words)

	Peterborough UK - About - Advertorial Advertising Rates
		Where Advertorials are for local events, a listing will also be included in our What’s On section with a link to the advertorial.
		Click here to see an example advertorial which has been used linked from the banner image above.
		Call us on 01733 562487 or email us for more information.
	www.peterborough.net /about/advertorialrates.asp (115 words)

	FindArticles in Grocery Headquarters: August 2002
		That trend can be changed, but it will require immediate action from the grocery store industry.
		Whole health: as the U.S. self-care market undergoes dramatic changes, retailers can position grocery as a destination for all of consumers' health needs, says Richard Alleger, vice president of Rodale Inc. (Nonfoods Handbook: Advertorial).
		Photo processing: Mark DeSimone, Gretag's senior vice president sales and service for the Americas, on the state of the photo processing category.
	www.findarticles.com /p/articles/mi_go2275/is_200208 (1256 words)

	Wired News: An Advertorial License to Kill News Ethics? (Site not responding. Last check: 2007-11-06)
		Wired News: An Advertorial License to Kill News Ethics?
		Skip directly to: Search Box, Section Navigation, Content.
		Note: You are reading this message either because you can not see our css files (served from Lygo, a Lycos image server, for performance reasons), or because you do not have a standards-compliant browser.
	www.wired.com /news/business/0,1367,474,00.html (1180 words)

	Advertorial Indulgence for Joseph in Denmark
		By the stronger pull of what You truly love.
		JSR MythoSelf E-List Posting Archives > 2003 > Advertorial Indulgence for Joseph in Denmark
		I want to put out there directly what I'm doing in the program in Denmark next week on the weekend...
	www.mythoself.com /JSR_MythoSelf_E-List_Posting_Archives/JSR_MythoSelf_E-List_Posting_Archives_page_284.asp (509 words)

	OUTDOORSmagic Advertorial - GORE-TEX ®Microtape
		Home > News > Articles > Advertorial Article
		Join Outdoorsmagic this month and go into the draw to win a Flipside Mens Fleece from Macpac.
		What mapping sytems do you use (in addition to printed maps)
	www.outdoorsmagic.com /news/article.asp?UAN=2925 (302 words)

	Amazon.com: The Gold's Gym Encyclopedia of Bodybuilding: Books (Site not responding. Last check: 2007-11-06)
		It occurred to me later that what I expected to encounter in this book was some smoothly written secondary sales spin for memberships or products.
		To my pleasant surprise there was nada, not a hint of any advertorial inclinations.
		This publication is written in a concise and rational style which makes it user friendly, informative and inspirational to all levels of reader.
	www.amazon.com /exec/obidos/ASIN/0809230062/ref=nosim/netconxbooks (1928 words)

	Definition of advertorial - Merriam-Webster Online Dictionary
		For More Information on "advertorial" go to Britannica.com
		Get the Top 10 Search Results for "advertorial"
		Now you can take the Eleventh Edition with you anywhere as Franklin's new Speaking Electronic Handheld!
	www.m-w.com /cgi-bin/dictionary?book=Dictionary&va=advertorial (71 words)

	Center for Sports Parenting - Expert Panel (Site not responding. Last check: 2007-11-06)
		From 1995 through 1998, Wolff's column - KIDS' SPORTS - was seen every other week in Sports Illustrated nationwide.
		The column was sponsored by Chrysler Plymouth and was one of the most successful advertorial campaigns that Sports Illustrated has ever run.
		As a magazine contributor, Wolff's byline has also appeared in such well-known publications as GQ, The New York Times, Harvard Magazine, the Harvard Business Review, Sesame Street Magazine, Child, Scholastic, Family Life, USA TODAY, Psychology Today, Readers Digest, and many others.
	www.sportsparenting.org /csp/csp_xpanel.cfm (10638 words)

	Five Star Reviews : Contributors (Site not responding. Last check: 2007-11-06)
		From psychology and fitness to travel and home décor, her non-fiction articles, essays and short fiction have appeared in themed anthologies, a supplemental textbook, and national/international publications including The Washington Post, Salon.com, Reader’s Digest’s Publications, LA Parent, InfoWeek, Sunset Publications, and San Jose Magazine.
		She also assists with companies’ communication and marketing needs including providing ad or catalog copy, fundraising letters and advertorial features.
		Visit freelance writer Sheri McGregor's home on the web at www.sherimcgregor.com.
	www.fivestarreviews.com /Contributors.aspx (5675 words)

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