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| | About the Typology: Energized Democrats Backing Clinton |
 | | The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements -- party affiliation, political participation, and personal values and attitudes -- and using the statistical technique called "cluster analysis." The new typology in 1995 is built on the same foundation, with minor modifications. |
 | | Nine values and attitudes were measured, including attitudes toward government, environmentalism, business, social welfare, social policy issues, religion, race relations, the military, and feelings of political alienation. |
 | | - Seculars (8%): Highly educated, sophisticated, affluent, mostly white baby boomers and Generation X. The most socially tolerant group, driven by social issues, it is the only one to embrace the "liberal" label. |
| people-press.org /reports/display.php3?PageID=420 (947 words) |
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