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| | Radio Airplay 101, Part I |
 | | The biggest advantage of college radio is that it is the easiest and fastest way to get airplay, and with it, the comments, favorite tracks, interviews, and reports in CMJ and other magazines, all of which become great tools to market your band with. |
 | | The biggest disadvantage of college radio is that college stations are very difficult for promoters to reach (by phone, when promoting to them), and they have a limited listenership (since they are non- commercial, and have no promotion budget). |
 | | The toughest part about working your CD to college radio is that there are so many students running in and out of the station, and there are so many stations which need to be worked, that is becomes very difficult for the promoter to reach the stations. |
| www.discmakers.com /music/ffwd/radioairplay.asp (985 words) |
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