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| | Alan Scott: Factiva Executives: About Factiva (Site not responding. Last check: 2007-11-04) |
 | | As Chief Marketing Officer, Alan Scott is responsible for Factiva’s overall go-to-market strategy including market planning, branding, positioning, advertising, channels, communications, segmentation, lead generation, media relations, customer training, competitive intelligence and customer retention. |
 | | Scott has been instrumental in implementing a more customer-centric go-to-market strategy and a new lead generation infrastructure, and he has been recognized for successfully aligning Factiva marketing with the sales process. |
 | | Scott is a regularly featured speaker at industry events such as: the Reputation Forum, the European Business and Information Conference, the Public Relations Society of America, CMO Council, Forrester Research, Frost and Sullivan Sales and Marketing Conferences, Global Marketing Executive Summit and the Software Information Industry Association, to name a few. |
| www.factiva.com /about/keypeople/as.asp?node=menuElem1170 (235 words) |
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