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Topic: Alcohol advertising

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	Alcohol advertising - Wikipedia, the free encyclopedia
		Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
		Alcohol advertising's creative messages should not be designed to appeal to people under the age of 21, for example, using cartoon characters as spokespeople is discouraged.
		Alcohol advertising is common in motor racing competitions, and is particularly prominent in NASCAR racing.
	en.wikipedia.org /wiki/Alcohol_advertising (1846 words)

	Effects of alcohol on the body - Wikipedia, the free encyclopedia
		Alcohol does not kill brain cells when drunk [6],[7] because at the concentrations which are typically reached when alcoholic drinks are consumed (~0.1%) it is incapable of permanently harming neurons.
		A rare complication of acute alcohol ingestion is Wernicke encephalopathy, a disorder of thiamine metabolism.
		Chronic alcohol ingestion over many years can produce atrophy of the vermis, which is the part of the cerebellum responsible for coordinating gait; vermian atrophy produces the classic gait findings of alcohol intoxication even when its victim is not inebriated.
	en.wikipedia.org /wiki/Effects_of_alcohol_on_the_body (3454 words)

	Projects alc adv
		The alcohol advertising study was based on data collected at ages 13, 15 and 18 and the sample size that participated in all three surveys was 667.
		The number of commercial advertisements recalled at age 13 was weakly inversely related to frequency of beer drinking at age 18 and the number of portrayals of alcohol in the entertainment media recalled at age 13 was weakly inversely related to the maximum quantity at age 18.
		The strong association in alcohol advertising between alcohol and sport was a concern of most informants and that there was majority support for the argument that the messages of alcohol companies needed to be balanced by health education.
	www.aphru.ac.nz /projects/Alcohol/advertising.htm (2758 words)

	Burbank Television Alcohol Advertising & Portrayals:
		Alcohol use among young people leads to arguments and other relationship problems with friends, teachers and parents; unwanted sexual experiences; and delinquency problems including fights, victimization by robbery, trouble with police and driving under the influence.
		Alcohol advertisements link drinking with highly valued personal attributes such as sociability, elegance, and physical attractiveness, and with desirable outcomes such as success, relaxation, romance, athletic prowess and adventure.
		Because alcohol producers and their advertising conduits in the television industry are not voluntarily meeting their obligations to children, new regulation efforts, under the control of the pubic health community, need to be initiated.
	www.burbank.com /hotlinks/alcohol_prn.shtml (5042 words)

	Advertising and Alcohol - Handout
		This is because many media companies depend on alcohol advertising for a large share of their profits.
		As a result, alcohol use is often glorified in the media, and alcohol problems are seldom seen.
		Alcohol is related to parties, good times, celebrations and fun, but it is also related to murder, suicide, car accidents, unemployment and child abuse.
	www.media-awareness.ca /english/resources/educational/handouts/alcohol/advertising_and_alcohol.cfm (1023 words)

	Alcohol Advertising
		The influence of alcohol beverage advertising on consumption and abuse is examined on the basis of scientific research and evidence.
		Alcohol advertising expenditures have increased, during which time alcohol-related traffic fatalities have declined.
		If alcohol beverages are to be used moderately by those who choose to consume them, then it's important that these beverages not be stigmatized, compared to illegal drugs, and associated with abuse.
	www2.potsdam.edu /hansondj/Advertising.html (1314 words)

	Alcohol Advertising Cost
		Additionally, alcohol is a major factor in the three leading causes of death for youth which include suicide, motor vehicle crashes, and homicide, and is linked to two-thirds of all sexual assaults and date rapes of teens as well as college students.
		Additionally, people that start using alcohol before the age of 15 are four times more likely to develop an alcohol addiction at some point in their lives, compared to those who start drinking at the legal age of 21.
		The ban was broken in 1996, and funds allocated for the advertising alcohol have increased dramatically for commercials that are mainly found on cable channels.
	www.alcohol-addiction.org /alcohol_advertising_cost.html (593 words)

	Targest of Alcohol Advertising (Site not responding. Last check: 2007-09-19)
		Alcohol use is often a factor in many of the other problems afflicting this age group, such as teenage pregnancy, date rape, suicide, assault, and vandalism.
		Alcoholism is a complex illness and its etiology is uncertain.
		It is often not only the alcoholic who denies the illness but also his or her family, employer, doctor, etc. Alcohol advertising often encourages denial by creating a world in which myths about alcohol are presented as true and in which signs of trouble are erased or transformed into positive attributes.
	www.health20-20.org /targets_of_alcohol_advertising.htm (2877 words)

	Alcohol Advertising (Site not responding. Last check: 2007-09-19)
		Passing ordinances that ban or restrict alcohol advertising may help reduce exposure to alcohol advertising, but these policies alone are not enough to reduce a community's drinking problems.
		Alcohol restrictions in public places that control the use of alcohol in parks, beaches, and other unsupervised places where teens may drink alcohol.
		On December 7, 2000, a federal district court determined that the ordinance was a reasonable fit with the goal of decreasing youth demand for alcoholic beverages and that the ordinance was therefore constitutional.
	www.epi.umn.edu /alcohol/policy/adrstrct.shtm (899 words)

	STATS Alcohol and Advertising
		For instance, while advertising may make alcohol attractive to some teens, they could just as easily enjoy or be attracted to alcohol advertising because they already hold positive attitudes towards drinking.
		It found a correlation between alcohol advertising and both total and nighttime crash deaths (the latter are particularly likely to be alcohol-linked).
		The study found that alcohol consumption was lowered by 16% and traffic deaths by 10% in countries with the greatest restrictions on TV and radio ads.
	www.alcoholnews.org /advertising.html (1455 words)

	Alcohol Advertising And Youth \| MediaWise.org (Site not responding. Last check: 2007-09-19)
		Results from one study indicate that beer advertisements are a significant predictor of an adolescent's knowledge, preference, and loyalty for beer brands, as well as current drinking behavior and intentions to drink (Gentile, 2001).
		Alcohol companies placed their product in 233 motion pictures and in one or more episodes of 181 different television series in 1997-98.
		Alcohol placement has also occurred in PG and PG 13 movies where the primary audience included a sizable number of teens and children.
	www.mediafamily.org /facts/facts_alcohol.shtml (822 words)

	Alcohol Advertising and Youth - Spud McKenzie
		Alcohol advertising appeared during all 15 of the top teen television shows in 2002.
		Alcohol advertisers spent $990 million (22% more) for TV ads in 2002 and placed 39% more alcohol ads on TV than in 2001.
		Alcohol marketing at the point of sale (interior and exterior signage, floor displays and alcohol-branded functional objects such as counter change mats with an alcohol company logo) often includes low height alcohol ads that are in the sight line of children and adolescents as opposed to adults.
	www.marininstitute.org /Youth/alcohol_ads.htm (446 words)

	Alcohol Counter-Advertising and the Media
		Similarly, it may be important to counter the potential effects of alcohol advertising on young adults, and especially college students, who frequently are at risk for heavy and problematic drinking (Wechsler et al.
		Consistent with these data, studies document that alcohol advertising, and particularly beer advertising, is a relatively frequent occurrence on television, especially in sports programming.
		For example, videotaped alcohol counter-advertisements are most effective when the communicator is of the same gender as the viewer, and they have a greater influence on lighter than on heavier drinkers (Bochner 1994).
	pubs.niaaa.nih.gov /publications/arh26-1/15-21.htm (5624 words)

	Journal of Studies on Alcohol
		This concept is the basis of the advertising response function that is used in brand level research to illustrate the effect of advertising on consumption at various levels of advertising.
		Econometric studies of advertising and total consumption generally use one of four basic approaches: (1) studies that use annual or quarterly national aggregate expenditures as the measure of advertising, (2) studies that use cross-sectional measures of advertising, (3) studies of advertising bans and (4) studies of counteradvertising.
		A meaning-based model of advertising incorporating students' life themes, personal conflicts, view of self and view of others was used to explore the role of alcohol advertising.
	www.collegedrinkingprevention.gov /SupportingResearch/Journal/saffer.aspx (5984 words)

	Are We Addicted to Alcohol Advertising? (Site not responding. Last check: 2007-09-19)
		Alcohol advertising, especially in the broadcast media, represents the single greatest source of alcohol education for consumers.
		In her testimony to the United States Senate on alcohol advertising, Dr. Kilbourne documented numerous instances in which alcohol advertising served to eliminate from magazines and news programs appropriate discussion of alcohol's contribution to morbidity and mortality.
		The combined forces of the alcoholic beverage industry, the advertisers, and the major media companies have a vested interest in the maintenance of a laissez-faire policy in regard to alcohol advertising.
	www.health20-20.org /are_we_addicted_to_alcohol_advertising.htm (2852 words)

	Alcohol advertising on television & increased underage drinking - BUPA health news
		The answers were compared with the amount spent on advertising alcohol on television in their area.
		Among 11 to 15-year-olds who drink alcohol, the average weekly consumption rose from 5.3 units in 1990 to 10.7 units in 2004.
		In America, alcohol adverts are now only targeted at audiences where 7 in 10 consumers are of legal drinking age.
	www.bupa.co.uk /health_information/html/health_news/060106alcoholadvertising.html (888 words)

	Alcohol Advertising \| IndicatorsHandbook.org
		Record other places advertising is permitted, such as on public transportation, at community events, and near schools.
		State Alcohol Advertising Laws: Current Status and Model Policies from the Center for Alcohol Marketing and Youth provides information on each state's current laws.
		The campaign pressured billboard companies to abide by voluntary advertising guidelines by threatening to advocate for policies that would ban all billboards in the area.
	www.indicatorshandbook.org /indicators/availability/advertising.html (322 words)

	Alcohol Report - Appendix B
		Each year, the alcohol industry spends more than a billion dollars on "measured media" advertising, that is, television, radio, print, and outdoor ads.
		When adjusted for inflation in national advertising costs, however, it appears that total measured alcohol advertising expenditures actually decreased from 1980 to 1996, with only a small increase between 1996 and 1997 (Fig.
		From 1990 to 1997, broadcast advertising expenditures increased from 0.1 percent to 2.2 percent of the distilled spirits industry's advertising expenditures.
	www.ftc.gov /reports/alcohol/appendixb.htm (703 words)

	[No title]
		Anheuser-Busch places beer advertising in magazines, on television, and on radio programs where at least 70% of the audience is expected to be adults of legal purchase age.
		Alcohol advertising on all media comprise 1.48 percent of all ads.
		83 percent of the public opposes the idea of a return to prohibition and 64 percent oppose a ban on alcohol advertising.
	www.alcoholstats.com /page.aspx?id=139 (404 words)

	Federal Alcohol Policy
		They are also the principal authority over alcohol advertising, though authority is shared with the Federal Trade Commission (FTC), which has authority over advertising in general.
		The emphasis in the warnings is on the potential for birth defects when alcohol is consumed during pregnancy and on the danger of drinking and driving.
		The Alcohol and Tobacco Tax and Trade Bureau (TTB) and the Federal Trade Commission (FTC) are the federal agencies with authority over alcohol advertising.
	www.marininstitute.org /alcohol_policy/federal.htm (297 words)

	DSICA \| Issues \| Alcohol Advertising (Site not responding. Last check: 2007-09-19)
		Until 1996, advertising in Australia was self-regulated by the Media Council of Australia (MCA) and the Advertising Standards Council.
		A new Advertiser Code of Ethics and a new complaints handling bureau were developed by the AANA and a set of principles to guide the development of new, industry specific advertising codes was agreed to.
		Members of these four alcohol beverage industry associations are committed to abide by both the Code and the decisions of the ABAC Complaints Adjudication Panel.
	www.dsica.com.au /sections/issues/adv.html (479 words)

	MADD Online: Alcohol Advertising
		About twelve percent of the television advertisements placed by the alcohol industry violated their own standards by exposing the ads to an audience comprised of more than 30% underage people.
		Research shows that not only does increased exposure to alcohol advertising relate to how young a person will begin drinking, but also that underage drinking prevention programming can help counteract this effect.
		Studies show that alcohol advertising may predispose young people to drinking. As a result, efforts to prevent drinking among young people should give attention to countering the potential effects of alcohol advertising.
	www.madd.org /stats/0,1056,1777,00.html (406 words)

	ALCOHOL LESSON PLAN (Site not responding. Last check: 2007-09-19)
		Even though alcohol is widely used, it is very harmful to a person’s health.
		Emphasize that advertisements try to make you believe that a product will make your life better, and ads do not tell you all the ways a product is harmful.
		They might list: alcohol is fun, people are always laughing and having a good time; pretty, fun-loving people drink beer and wine; very elegant, rich and glamorous people drink liquor.
	www.hsc.wvu.edu /som/cmed/alcohol/lessons/7.htm (383 words)

	in the know zone - alcohol
		Alcohol routinely gives people headaches and makes them sick to their stomachs, but a little vomit is the least of their worries.
		Alcohol is the most damaging and deadly of any drug out there besides nicotine, the drug in tobacco.
		In fact, studies have shown that when the amount of alcohol advertising in an area is decreased, the rate of car crashes in the area also decreases!
	www.intheknowzone.com /alcohol/index.htm (379 words)

	Alcohol Advertising Facts and Information
		by David J. Hanson, Ph.D. An overview of issues surrounding alcohol advertising is found in Alcohol Advertising.
		Smart, R. G., and Cutler, R. The alcohol advertising ban in British Columbia: Problems and effects on beverage consumption.
		Alcohol and health: Seventh Special Report to the U.S. Congress on Alcohol and Health From the Secretary of Health and Human Services.
	www2.potsdam.edu /hansondj/Controversies/1106153502.html (942 words)

	Alcohol ads blitz American youth: study
		About half of the alcohol advertising on U.S. radio is aired during youth-oriented programs, according to a new study that suggests beer and liquor companies are not abiding by a self-imposed ban on advertising to teens.
		It is the first study to evaluate alcohol radio advertising since 2003, when the alcohol industry promised to no longer run ads on radio programs in which 30 per cent or more of the audience is under 21.
		Exposure to alcohol advertising is associated with increased youth drinking, public health officials say.
	www.cbc.ca /consumer/story/2006/09/01/alcohol-advertising.html (1031 words)

	alcohol advertising laws - Books, journals, articles @ The Questia Online Library (Site not responding. Last check: 2007-09-19)
		Alcohol and youth--Analysis, Alcohol and youth--Risk factors, Juvenile drinking--Analysis, Juvenile drinking--Risk factors, Mortality--Causes of
		advertising, counter advertising, school-, community...National Institute on Alcohol Abuse and Alcoholism...zero tolerance laws for youthful drinking...DAVE, D. Alcohol Advertising and Alcohol Consumption by...zero tolerance laws in the United States...
		Myriad laws, regulations and...acknowledges that kids get alcohol from adults--either...overexposed to alcohol advertising and influenced by...awareness of--beer advertising has nothing to do...enhance existing laws, including strengthening...sellers and servers of alcohol to complete training...
	www.questia.com /search/alcohol-advertising-laws- (1465 words)

	Outdoor Alcohol Advertising
		According to research studies, alcohol advertising is appealing to underage youth, if not directly targeted at this age group.
		This kind of advertising can have a powerful impact over time, especially if it is located in areas where youth often congregate or just pass by.
		Such messages are often prevalent in the community, appearing in a variety of forms such as billboards, window advertising of local retailers or even movie marquees.
	www.publicstrategies.org /east/outdoor_ads.htm (117 words)

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