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| | Wired News: Roll Your Own Google |
 | | Alexa, a subsidiary of Amazon.com that is best known for its traffic rankings, on Monday unveiled Alexa Web Search Platform, a set of online tools for searching, indexing, computing, storing and publishing vast quantities of net data. |
 | | Alexa claims it's the first time that developers, students and startups will be given inexpensive access to an industrial-scale web crawler -- the same technology used by industry giants like Yahoo (Yahoo Slurp) and Google (Googlebot). |
 | | It is an interesting return to the spotlight for Alexa, the commercial cousin of Internet Archive, a nonprofit founded by Brewster Kahle that is dedicated to preserving a public index of the web and its history. |
| www.wired.com /news/technology/0,1282,69817,00.html (859 words) |
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