| |
| | BAI Online | Banking Strategies Retail Delivery Insights | DECEMBER 06, 2006 VOL.2 / NO.6 | Buying Venue Names Provides ... |
 | | Smallwood estimates that within the last 10 years, banks have bought the rights to name at least 14 major league facilities, 18 minor league stadiums, 18 minor league arenas and at least three arenas and seven stadiums at the college level. |
 | | Examples include Alliance Bank Stadium in Syracuse, N.Y.; BancorpSouth Center in Tupelo, Miss.; Citizens Bank Park in Philadelphia; Comerica Park in Detroit; HSBC Arena in Buffalo, N.Y.; KeyArena in Seattle, Wash.; and Baltimore’s M&T Bank Stadium. |
 | | While the bank wants to connect with customers in and around its headquarter's city of Detroit, she explains, most of Comerica’s growth will come from business in the bank’s new markets, such as Texas, California, Arizona and Florida. |
| www.bai.org /nl/v2/n6/articles/V2_N6_01.asp?WT.mc_id=BSRDI_BAIHOME_V2_N6_01 (681 words) |
|