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| | Measures for the MIP Model |
 | | MEDIA USE–Exposure to TV determined via participants’ indication of how many days in the past week they had watched “any prime time TV (between 8-11 p.m.),” sports programs, news programs, daytime soap operas, music videos, late-night talk shows and Spanish-language TV, on a scale from 0 to 7 days. |
 | | PERCEIVED REALISM--The extent to which “TV is a realistic source of information for” what makes people popular, what makes people successful, how teenagers act, and what is trendy, all on 4-point Likert scales (alpha=. |
 | | UNDERSTANDING OF PERSUASIVE INTENT (alpha levels have been problematic)–Companies who make ads only want me to buy things I need; Companies make ads to tell me what things I need to buy; Ads on TV tell me the truth about things I can buy (Austin and Knaus, 1988). |
| www.wsu.edu /~eaustin/mipmeasures01.htm (1076 words) |
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