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	ARG [Alternate Reality Game] (Site not responding. Last check: 2007-10-21)
		Alternate reality games are usually earmarked by a large game-reality in the form of multiple websites, all of which are presented as being real (non-fiction).
		Alternate reality games do not advertise themselves as such, and never admit to being a game while 'live' -- when the game is over, some information about its creation may become public.
		The mystery surrounding the game's events and creators is a major contributor to player immersion and enjoyment, as is the general thrill of discovering the game's alternate universe and exploring its boundaries with the real world.
	www.altrealitygame.com (499 words)

	Alternate Reality: The Video Game :: MarkTAW.com
		In Alternate Reality the colors are also different, and are also a reminder as to the true nature of reality.
		Just as Alternate Reality took CRPG's to the next level, ARO was going to take online gaming to the next level, and it would continue the saga of people trapped in a computer world, just beginning to realize this, and what they would do about it.
		In Alternate Reality, there were many non visual clues, if you got near a smith, you would hear the clink clink clink of his hammer hitting the anvil, and the occasional SHHHH of water hitting a hot sword.
	www.marktaw.com /reviews/AlternateRealityTheVideoG.html (2926 words)

	Alternate reality game - Wikipedia, the free encyclopedia
		An alternate reality game (ARG) is a type of game that overlaps the game world with reality, by utilizing real world media, in order to deliver an interactive narrative experience to the players -- a kind of surrealism.
		ARGs generally feature a large game-reality consisting of multiple websites, all of which are presented as being real (non-fiction).
		ARGs grew from traditional role-playing games (RPGs), which first came to prominence with the introduction of Dungeons and Dragons in 1974.
	en.wikipedia.org /wiki/Alternate_reality_game (3988 words)

	unfiction.com » glossary
		Gaming is typically comprised of a secret group of PuppetMasters who author, manipulate, and otherwise control the storyline, related scenarios, and puzzles and a public group of players, the collective detective that attempts to solve the puzzles and thereby win the furtherance of the story.
		This alternate reality game was set in the A.I. movie universe and centered around the mysterious death of Evan Chan.
		Past game stats show that the ratio of lurkers to active players is typically anywhere from 5:1 to 20:1 depending on the scale and nature of the game.
	www.unfiction.com /glossary (781 words)

	Alternate reality game @ Games can involve players acting cooperatively (Site not responding. Last check: 2007-10-21)
		alternate reality game (ARG) is a cross media game that deliberately blurs the line between in-game experiences and the real world.
		As each game lasted only a maximum of 3 weeks, deadlines for mini-games were strict, with many sections of the game only giving players one chance to solve it.
		The game has been promoted through television advertisements (run during Lost episodes) featuring the company's name, web site URL and one of three telephone numbers (depending on which part of the world the ad is being run) which connects to the Hanso Foundation company directory.
	gcipac.250free.com /alternate-reality-game.html (2367 words)

	Story of That Girl - dOwN tHe RaBbIt HoLe (Site not responding. Last check: 2007-10-21)
		While games may primarily be centered around online resources, often events that happen inside the game reality will "reach out" into the players' lives in order to bring them together.
		Alternate Reality Games are usually earmarked by a large game-reality in the form of multiple websites, all of which take themselves as being totally real.
		Important to Alternate Reality Games is the concept of "This is Not a Game." To be most effective, these games don't advertise themselves as such, and never really admit to being a game at all.
	www.kristenrutherford.com /wst_page8.html (358 words)

	Alternate Reality Game : ARG
		An ARG is a game that deliberately blurs the line between the in game and out of game experiences.
		These games often have a specific goal of not only involving the player with the staff or fictional characters but of connecting them to each other.
		The most successful ARG to date has been Beast from Microsoft, a game created to promote the movie A.I. and something of a cultural phenomena when it was released.
	www.termsdefined.net /ar/arg.html (719 words)

	For fans, 'Lost' is 'alternate reality game'
		It's known as the "alternate reality game," or ARG, and it's the medium that, for its most devoted fans, "Lost" has come to most closely resemble.
		The ARG still ranks as a cult phenomenon, the realm of Internet junkies and video game aficionados, but it's a fast-evolving form of storytelling with millions of devotees.
		That's an axiom of the ARG, which "Lost" producers seem to have taken to heart: The audience is wise, and must be followed.
	www.azcentral.com /ent/front/articles/1024tv-lost-fans24-ON.html (2177 words)

	Avant Game: Alternate reality basements
		I was really stunned and amazed and happy when I went to do yoga in the basement to find remnants of the first game i ever designed, 21 years ago at age 8, on the tiled floor.
		Then, you suddenly would realize that there was all of this secret marking that told you how to play a game.
		Although we would peel up the tape after a game was played out, in order to get ready to lay down the new one, sometimes the stickiness stayed behind and collected dirt and grime over the years.
	avantgame.blogspot.com /2006/10/alternate-reality-basements.html (508 words)

	: Alternate Reality Game for the XBox 2? : Igniq
		: Alternate Reality Game for the XBox 2?
		It appears a new alternate reality game in the style of the excellent ilovebees.com has been launched to stoke up interest even higher for the next-generation XBox.
		Gamespot lists the similarities between Colony and ilovebees, including a countdown to May 12th (4 days before Microsoft make their pre-E3 presentation on the 16th) that appears on every page, speculating that the same marketing firm, 4orty2wo, is behind the new campaign.
	www.igniq.com /2005/04/alternate-reality-game-for-xbox-2.html (131 words)

	View topic - [META] Letter to Halo fans and QuickStart Info for Newbies
		They were part of the first major game of this type, the webgame created for the movie "AI: Artificial Intelligence." That game ran for several months and built up an interesting story that complimented what happened in the movie.
		The game twisted to react to the actions of its players, and in some cases players inspired storylines that the game masters (or "Puppet Masters"/PM's) incorporated into the plot.
		I know this is off topic from the thread a bit, but they don't really need to search through all fo the threads, but just use the search button and enter their topic.
	forums.unfiction.com /forums/viewtopic.php?t=4827 (2966 words)

	The Lost Experience - Lostpedia
		Damon Lindelof and Carlton Cuse first mentioned the ARG in the official podcast that the Hanso Foundation website, which was offline for several months (or in their words, "down for remodeling").
		The second stage of the game began with the shutdown of thehansofoundation.org in response to Persephone's hacking.
		The game was running concurrently in the US, Australia, and the UK; since the UK broadcasts of Season 2 began on the same day as the game, it was unlikely that any major secrets about the Island would be revealed.
	www.lostpedia.com /wiki/The_Lost_Experience (1763 words)

	Altus Veritas \| Alternate Reality Game - September 13th - October 31st, 2006 (Site not responding. Last check: 2007-10-21)
		I'm more interested in the alternate reality aspect of this genre than anything else and I wanted to build a model that enforced that.
		The characters acted on their motivations and in many ways the gaming aspect was secondary.
		I'm quite happy with the way that concept worked but realize that some players are frustrated that they didn't get to play that kind of role.
	www.altusveritas.com (616 words)

	GAF - News - Halo 2 Alternate Reality Game
		As so many have already pointed out, seen for a splint second at the end of the Halo 2 theatrical trailer is the URL 'ilovebees.com', a website that is (or was) about bee keeping and honey making but has now been hacked or more accurately, infected.
		Gaming is typically comprised of a secret group of PuppetMasters who author, manipulate, and otherwise control the storyline, related scenarios, and puzzles and a public group of players, the collective detective that attempts to solve the puzzles and thereby win the furtherance of the story." - unfiction.com glossary
		Those interested in playing the game or learning a part of Halo's elaborate backstory luckily enough have several resources at their disposal.
	www.gamesarefun.com /news.php?newsid=1220 (475 words)

	andrew losowsky - BBC's teen dream a risky business
		Although work on Jamie Kane began shortly before the report was published, the interactive game is a good example of what Graf was talking about.
		There are entries about the fictional characters hidden in real BBC websites, fictional interviews with Radio 1 presenters, and the team even recorded three albums worth of music for popstar Jamie and his former band, Boy*d Upp, which will be downloadable as MP3s from his "official" site www.jamiekane.co.uk.
		The game can be started any time and lasts 15 days, with daily tasks taking up to 20 minutes.
	www.losowsky.com /archives/009621.html (767 words)

	This Is Not A Game
		Alternate Reality Gaming, sometimes also called Immersive Gaming, Viral Marketing, or Interactive Fiction, is a rapidly emerging genre of online gaming and is one of the first true art and entertainment forms that was developed from and exclusively for the Internet.
		Currently, Dave is working with professional game, media, and marketing developers on the highly-praised Art of the Heist promotion for Audi, a game which is setting new standards in real world interactions, story depth, and puzzle variety and quality.
		His book, This Is Not A Game: A Guide to Alternate Reality Gaming, is the first published work on Alternate Reality Games and the only ARG reference book written by an actual ARG creator and developer.
	www.immersivegaming.com (544 words)

	CNN.com In-Depth Specials - Reality blurs, hype builds with Web 'A.I.' game
		Although the game has attracted a new audience, Knowles says the studio risks alienating other parts of the demographic if the game is seen as too confusing or convoluted, and then connected to the film itself.
		She says she sees the game as an ingenuous idea that will benefit the studio and create a true interaction between viewers and the movie.
		The creation of fake or misleading sites hasn't hampered the game play, says Phillips, since the Cloudmakers are able to cross-reference IP addresses to ascertain their authenticity.
	www.cnn.com /SPECIALS/2001/coming.attractions/stories/aibuzz.html (1434 words)

	GameSetWatch - Alternate Reality's 2005 Summed Up
		Alternate Reality's 2005 Summed Up The folks at essential ARG ('alternate reality game') website ARGN.com have released a 'year in review' for the entire ARG scene, analyzing what it sees as "one of the most successful and eye-opening years in the short history of Alternate Reality Gaming.."
		The excellent, comprehensive overview notes in its introduction: "As the world became more familiar with ARG through hit games The Art of the Heist, Perplex City, Jamie Kane and Last Call Poker, the community was also treated to many interesting and in-depth grassroots projects like Omnifam and Seen Steve.
		The partnership between game creators Mind Candy and UK retailer Firebox has proven to be successful for both sides, and a recent influx of capital funds by Index Ventures, a major venture capital company, shows that ARG is becoming big business the world over." Overall, an essential article.
	www.gamesetwatch.com /2006/01/alternate_realitys_2005_summed.php (317 words)

	b l o g . F A B R I C A: Troy, alternate reality game
		One of the shared characteristics of all the types of game is to be closed systems, limited in time and space, as a sort of 'magic circles' where the player voluntarily decides to enter.
		Troy is a small but brilliant example of an 'alternate reality game', or a game that uses different media and disregards any formalized rule deliberately trying to wandering off the ludic universe.
		The game has been created on the occasion of the Experimental Gameplay Competition, themed on 'violation', and it has suddenly threw the publishing portal into turmoil.
	www.fabrica.it /blog/2006/05/post_4.html (316 words)

	Real World Gaming Announces New Alternate Reality Game
		The game boasted over a million players and took the new genre to a new more visible level.
		Alternate Reality Gaming is a cross-media game that deliberately blurs the line between the in-game and out-of-game experiences.
		Wildfire Industries is a large budget game with a high level of interactivity to provide a high level of immersion.
	www.emediawire.com /releases/2005/1/prweb200222.htm (368 words)

	Alternate Reality Gaming Quick Start Guide
		Alternate Reality Gaming (ARG) is a relatively new genre of games that encourages players (you!) to interact with a fictional world using the real world to do it.
		Most ARGs are free to players and the only expense might be the cost of gas to get to a live event or a stamp to send a letter to a character.
		Also, be sure to visit the forums at unfiction (uf) as even more games are being played there, many of which are small grassroots games that are put on by fans of the genre for other fans.
	www.mirlandano.com /arg-quickstart.html (2074 words)

	Clickable Culture - Alternate Reality
		Registration for the cross-genre game is now open, and teams of 4-7 players are invited to sign up at the rate of $27.80 CAD per player (the fees cover operating costs).
		I'm contributing a puzzle or two to the effort, which combines the story-driven mystery of alternate reality games, the frenetic intensity of puzzle hunts, and the passion for the public spaces of urban gaming.
		As with the first installment of the game series, I was brought in to lead the game design and co-craft the interactive storyline for the second edition, which supplemented and extended Shaftesbury's TV series ReGenesis.
	www.secretlair.com /index.php?/clickableculture/C153 (2220 words)

	Infocult: Information, Culture, Policy, Education: Alternate reality game catches more news
		Alternate reality games edged a bit further into public awareness as Perplexity, a/k/a Syzygy, caught some
		However, the article errs in not seeing ARGs not sponsored by corporations, such as the brilliant Matrix game we blogged last year.
		I've read excerpts that cover the two games I was a co-writer of (Metacortechs and Lockjaw).
	infocult.typepad.com /infocult/2005/03/alternate_reali.html (554 words)

	Gamasutra - Audi A3 Alternate Reality Game Concludes
		The Alternate Reality Game promoting the Audi A3 has concluded with the mystery solved at a party in Santa Monica.
		Followers of the game, called "The Art of the Heist," learned that the architect of the trials undergone by protagonists Nisha Roberts and Ian Yarborough was the business partner of video game designer Virgil Tatum.
		A more in-depth look at the ARG phenomenon can be seen in the recent Gamasutra article 'The Rise of ARGs' by Adrian Hon.
	www.gamasutra.com /php-bin/news_index.php?story=5828 (579 words)

	Alternate Reality Games SIG
		Troy was a very short ARG created earlier this year as part of the Experimental Games Workshop.
		With his permission, this has now been uploaded to the ARG examples page, along with a link to the game itself (hopefully we'll mirror the game itself at some point, but that's a little tricky...)
		Alternate Reality Games (ARGs), or Cross-Media Entertainment (CME), are where the game breaks out of being a dedicated application on your PC, and instead becomes a part of the world in which you live.
	www.igda.org /arg (1008 words)

	ARGNet - Alternate Reality Gaming Network
		Episode 2 of the ARG Netcast features Sean C. Stacey of unfiction, Brooke Thompson of Giant Mice and Jonathan Waite of ARGNet.
		The 4400 fan-created ARG goes thud, according to the puppetmaster.
		The funding shows confidence in the growing company and their ability to build and develop new forms of entertainment such as Alternate Reality Games and comes in advance of a major expansion in 2007.
	www.argn.com (863 words)

	Go Game \| The Game
		One of the pioneers of the alternate reality game, The Go Game has provided a cell phone driven, urban adventure game to over 100,000 players since it's first community game in San Francisco's Mission District on December 1st, 2001.
		These videos and photos are the gems of The Go Game, as they offer a wide variety of creative and hilarious responses which are voted on at the end of the game by all of the players.
		The Go Game will be running a free community game for the Come Out and Play Festival in NYC on the 24th of September in The West Village.
	www.thegogame.com /play (200 words)

	Spot On: Halo 2 hype hoax - PC News at GameSpot (Site not responding. Last check: 2007-10-21)
		It hops on the trend known as the alternate-reality game (ARG), where a story is told via a series of fake Web sites laden with clues that readers can use to solve the story's central mystery.
		A link was present on the ilovebees.com site to Dana's blogspot, in which she talks about her upcoming trip to China and expresses befuddlement on what happened to ilovebees.com.
		The only things that appear to be real are the comments on Dana's blog, many of which warn that the whole ilovebees.com thing is a marketing ploy.
	www.gamespot.com /news/2004/07/27/news_6103575.html (2009 words)

	Lost Experience - Wikipedia, the free encyclopedia
		The Lost Experience was an alternate reality game that was part of the ABC television drama Lost.
		In fact, within the game itself "Lost" is considered to be a fictional TV show based on real events and organizations.
		This is an anagram of "inmate asylum", a password used in the game.
	en.wikipedia.org /wiki/Lost_Experience (4294 words)

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