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Alternative Rock St. James Encyclopedia of Pop Culture - Find Articles (Site not responding. Last check: ) |
 | | Alternative rockers differentiated themselves from their traditional rock predecessors in part with their call for greater diversity and experimentation in music, and in part with their critique of mainstream society and of major record labels in favor of small independent companies. |
| | Alternative rock--which is also referred to as "indie rock," "college rock," "post-punk,;" "new music," "power-pop,;" and more recently, "grunge"--traces its roots to the 1970s, when new wave and early punk bands experimented with diverse styles in music, dress, and ideology. |
| | Alternative rock gained such popularity in the 1980s and 1990s that its music, style, and ideology were in many ways incorporated into the mainstream. |
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