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	Salon.com Technology \| The pro-business nature boy
		Amory Lovins is convinced capitalism will clean up after itself.
		Lovins, as one of the few conservationists with entree to corporate boardrooms, has become one of the movement's primary vessels of hope -- the rare messenger who won't be turned away at the door.
		Lovins is about 5-foot-8, with a slight paunch, a balding pate and a thick, dark mustache that barely moves when he talks.
	archive.salon.com /tech/feature/2001/04/30/amory_lovins/print.html (3062 words)

	Authors: Amory Lovins (Site not responding. Last check: 2007-10-21)
		Hunter Lovins, RMI's President and Executive Director, holds BAs in political science and sociology from Pitzer College, a JD from Loyola University School of Law, and an honorary LHD.
		Lovins as Henry R. Luce Visiting Professor at Dartmouth College, published numerous papers, and coauthored nine books and numerous papers.
		Amory B. Lovins, the Institute's Vice President, CFO, and Director of Research, is formerly a consultant experimental physicist.
	www.twbookmark.com /authors/29/1712 (381 words)

	Amory Lovins Misleads with Numbers \| EnergyBulletin.net \| Peak Oil News Clearinghouse
		Further on, Lovins strangely attacks gas turbine generators, which are actually more efficient at converting fuel to useful work than both conventional steam turbines and practical high-power fuel cells, with waste reduced to perhaps 40-45% of the input energy.
		In any case, Lovins' SUV design is claimed to achieve a fuel economy "equivalent to" 114 mpg, and with a small fuel cell requires "only one third as much hydrogen" in "off-the-shelf" components to travel 530 kilometers (in a quick switch to metric, Lovins was perhaps trying to hide the rather low 330 mile range).
		Lovins also repeatedly compares our energy intensity (energy use per dollar of GDP) with that from 30 years ago, or the improvements from 1977 to 1985 or 1978 to 1987 in a couple of cases.
	www.energybulletin.net /8995.html (2008 words)

	2.07: The Ultimate Driving Macine
		Lovins is not talking about creating tiny cars, but rather vehicles offering "the interior space of a Chevy Corsica in the exterior dimensions of a Miata." He has named his mother of all ideal cars the Gaia.
		According to Lovins, California's zero-emission vehicles don't address the problem that emissions are not eliminated, but simply moved "upstream" to the plants that generate the electricity to charge their batteries.
		Lovins doesn't champion some specific improvement in batteries or motors; he looks to various technologies whose combined effects are much more dramatic than their individual ones.
	www.wired.com /wired/archive/2.07/dream.car_pr.html (2346 words)

	The Truth About Hydrogen: Reply to Amory Lovins
		Lovins routinely separates, in his paper, the efficiency of use of hydrogen in fuel cells from the energy losses associated with the manufacture, transportation, distribution and delivery of hydrogen.
		Lovins, on the other hand, focuses on a few peripheral issues on which the Swiss authors’ case is less convincing and on that basis, incorrectly dismisses the entire paper.
		Lovins may not be aware of recent developments in gasoline and diesel engine technology nor, it seems, is he aware of the true efficiencies achieved by fuel cells in actual test vehicles on the road.
	www.mnforsustain.org /energy_truth_about_hydrogen_wilson.htm (11584 words)

	Amory Lovins Sees the Future and It Is Hydrogen \| By Donella H. Meadows \| Grist \| Global Citizen \| 10 May 1999
		Lovins points out that large quantities of hydrogen are already moved around for industrial purposes and that it is safer than gasoline.
		Lovins wants to use the hydrogen not in mini-explosions that drive an internal combustion engine, but in a nice quiet fuel cell that drives an electric motor.
		Lovins thought about the whole system and realized it would be easiest to start with stationary energy needs -- workplaces, houses -- and then expand hydrogen into the transportation system.
	www.grist.org /comments/citizen/1999/05/10/future (1088 words)

	ABC Radio National - Background Briefing: 28 January 2001 - Natural Capitalism - A lecture by Amory Lovins
		Amory Lovins: Now the importance of the natural world was emphasised, in case it needed emphasis, almost a decade ago in an experiment in the Arizona Desert, in which $US200-million and a lot of good science went into a structure called Biosphere 2, with some ecosystems built inside.
		Amory Lovins: It entails a change in the form of business transactions from occasionally making and selling things, to providing a continuous flow of value and service.
		Amory Lovins said that old buildings, even big old office buildings that need renovation, are worth a new approach.
	www.abc.net.au /rn/talks/bbing/stories/s231834.htm (6656 words)

	The Generalist: EARTHED: AMORY LOVINS
		Lovins, 49, a consultant physicist by training, is an engaging character whose dry wit is combined with an encyclopedic memory and a snappy line in new thinking that has convinced even the most trenchant of critics.
		Lovins' most recent battle in England has been to try and change the system - established by the restructuring of the electricity industry - that rewards electricity companies for selling more energy and penalises them for cuitting your electricity bill.
		Lovins says: "I may have saved RTZ going bust because, just as they would have been at the maximum outstretch of their cash flow, the copper market went south.
	hqinfo.blogspot.com /2006/06/earthed-amory-lovins.html (1824 words)

	Amory Lovins
		Lovins argues that, with strong conservation measures, the transition to an indefinitely stable energy system could be achieved by the year 2025.
		Lovins, by ignoring tar sands and oil shales, by derogating coal and by ruling out nuclear power for doctrinaire reasons, forces the transitional period to a predominantly renewable economy to something over twenty years.
		Lovins makes it perfectly plain that he is opposed to centralized authority and institutions, and is advocating "soft technologies" as a means of achieving decentralization.
	www.magma.ca /~jalrober/lovins.htm (2825 words)

	bernie :: article :: Amory Lovins: Different Drummer, Right March (Site not responding. Last check: 2007-10-21)
		Lovins shocked the world by asserting there was a “soft path” solution to the energy crisis.
		Lovins was quickly dismissed as a pie-in-the-sky physicist by the energy and utility establishment in spite of his compelling brilliance and stark lucidity.
		Lovins follows a three-word precept: “Best Buys First.” Today Lovins and his Rocky Mountain Institute have an enclopedic collection of case histories that demonstrate his thesis--- efficiency is always the best investment.
	bernie.house.gov /documents/articles/20011010122413.asp (690 words)

	Amory B. Lovins - Energy And Security
		Amory: Well, I think first there would be serious attempts to make sure that each country has full access to the other's best technologies for saving energy and other valuable commodities and to analytic and implementation methods - something this administration has actually done a lot to impede.
		Amory: We consult for some oil companies as well, including a very large one which is getting seriously interested in putting more of its effort into selling efficiency for fun and profit.
		Amory: Yes, and having the good fortune to be able to quote to each company examples from other companies who have succeeded with what we're talking about.
	www.context.org /ICLIB/IC19/Lovins.htm (3855 words)

	Amory Lovins on The Paula Gordon Show
		Lovins and RMI are known around the world for innovative approaches to efficient and restorative uses of resources -- particularly energy -- to create a secure, prosperous and life-sustaining world.
		Lovins demonstrates the approach’s success with a wealth of stories where companies achieve stunning competitive advantage, people in organizations are more happy, motivated, creative and effective, and customers are happier.
		Lovins explains why it is important that he and his colleagues go beyond procedures, processes and marketing to work for cultural changes within businesses.
	www.paulagordon.com /shows/lovins (1226 words)

	True Cost Economics : Amory Lovins (Site not responding. Last check: 2007-10-21)
		To Amory Lovins, an energy efficient vehicle isn’t just one that uses cleaner fuel in a traditional combustion engine.
		Lovins, the physicist who inspired the alternative energy movement with his 1977 book, Soft Energy Paths, came up with the blueprints for such a vehicle in 1994.
		Meanwhile, Lovins and his Rocky Mountain Institute have joined the race, and hope to finish the first drivable prototype by the end of this year.
	www.adbusters.org /metas/eco/truecosteconomics/economists/lovins.html (152 words)

	Amory Lovins
		Lovins believes that unless key changes are made in the U.S. auto industry soon, “Japan, the European Union, and China will eat Detroit for lunch.” Foreign auto competitors are researching lighter, more fuel-efficient cars, and American manufacturers cannot afford to be left behind, he said.
		Lovins faulted consumers and automakers alike for limiting their views on what is possible.
		To achieve this, Lovins calls for investments of $180 billion over 10 years, with $90 billion earmarked for transportation equipment and the other $90 billion allocated to build an advanced biofuel industry.
	www.rff.org /rff/Events/Amory-Lovins.cfm (955 words)

	Energy guru Amory Lovins sees a world without petroleum North County Times - North San Diego and Southwest Riverside ...
		Lovins, who emerged as one of the nation's most influential energy thinkers during the last oil crisis three decades ago, drives a hybrid that gets 64 miles per gallon and lives in a solar-powered house that is so energy efficient, he's able to grow bananas in an indoor jungle high in the Rocky Mountains.
		A new book by Lovins and his think-tank colleagues, "Winning the Oil Endgame," offers a technology-driven blueprint to wean the country off petroleum within a few decades: first, double the fuel efficiency of cars, trucks and airplanes; then replace gasoline with alternative fuels such as ethanol and hydrogen.
		Lovins' plan calls for reducing oil consumption by half by doubling fuel efficiency, mainly through ultralight vehicles with advanced materials such as carbon fiber that improve both safety and performance.
	www.nctimes.com /articles/2004/11/14/business/news/16_34_4711_13_04.txt (1161 words)

	Amory Lovins: Reinventing Human Enterprise for Sustainability
		Amory Lovins is a sweeping visionary in the tradition of Leonardo da Vinci, Ben Franklin, and Buckminster Fuller—but his focus is on how humans can fit better into this earth of ours.
		Lovins, who has been preaching the gospel of radical energy reform for over 25 years, built his luxurious 4,000 square-foot home/office in 1983, to demonstrate that a truly energy-efficient house is no more expensive to build than the traditional energy hog--and far cheaper and healthier to run.
		This article is based on a visit to RMI in August 2001, and on a speech Lovins gave to the E.F. Schumacher Society (www.smallisbeautiful.org) in Amherst, Massachusetts, October 27, 2001.
	www.frugalmarketing.com /dtb/amorylovins.shtml (1796 words)

	Amory B. Lovins - Energy Update
		Amory: What you describe as a loss of popular momentum is easily misinterpreted.
		Amory: Well, there are a lot of little messy ones, like split incentives.
		Amory: The American Council for an Energy Efficient Economy in Washington D.C. puts out twice a year, a nice little pamphlet for $2 called The Most Energy Efficient Appliances.
	www.context.org /ICLIB/IC14/ALovins.htm (4210 words)

	Amory Lovins's Cleveland Speech
		Lovins will discuss green building technologies and their relation to business innovation.
		Lovins' lecture is the penultimate in a series of free, public talks, "Redesigning Cleveland for the 21st Century," that began in October, and that have highlighted some of the lessons learned in developing Oberlin's Adam Joseph Lewis Center for Environmental Studies.
		A member of the Lewis Center's design team, Lovins held the group to a high standard as it defined the building's goal of generating more electricity than it uses.
	www.oberlin.edu /news-info/00mar/lovins_release.html (441 words)

	Presentation: 2001-04-17 to 18 Dr. Amory Lovins Presentations
		Lovins was at the Air Resources Board on the second day of his lecture series, April 18, 2001, in the Sierra Hearing Room on the second floor of the Joe Serna, Jr., Cal/EPA Building.
		Lovins, Vice President and Director of Research at the Rocky Mountain Institute in Colorado will talk from his own perspective about electricity and cars.
		The Harvard and Oxford-educated Dr. Lovins has briefed heads of state, published 27 books and hundreds of papers.
	www.arb.ca.gov /research/seminars/lovins/lovins.htm (530 words)

	Problem-solver - Amory Lovins Questions Design and Resource Efficiency
		To others, the co-founder and co-CEO of Snowmass, CO-based Rocky Mountain Institute (RMI), a nonprofit applied research center, is an intellect on resource efficiency and the recipient of numerous awards and honorary degrees, the author or co-author of hundreds of papers and more than two dozen books, and a consultant to industry and governments worldwide.
		LOVINS: Total U.S. energy consumption is now within a couple of percent of the soft energy path graph that was so controversial 26 years ago.
		LOVINS: I think so, and part of the reason is that it is now being driven by a wide variety of market factors, including commercial real estate developers and managers.
	www.buildings.com /Articles/detail.asp?ArticleID=659 (1173 words)

	GreenMeans Episode: Bioneers: Amory Lovins
		Amory Lovins is a visionary who has been around long enough to see many of his ideas become reality.
		With his wife Hunter, he has advised many of the world's largest corporations, helping shape the future of the electricity, oil, real-estate, automobile and semiconductor business sectors.
		As Co-CEOs of Rocky Mountain Institute a nonprofit natural-resource think tank, the Lovins have written dozens of books on resource policy and business.
	gm.kqed.org /4/75 (769 words)

	Amazon.com: Winning the Oil Endgame: Books: Amory B. Lovins,E. Kyle Datta,Odd-Even Bustnes,Jonathan G. Koomey,Nathan J. ... (Site not responding. Last check: 2007-10-21)
		Amory Lovins has been pursuing energy efficiency and renewable energy since the 1970s, when he wrote the influential SOFT ENERGY PATHS.
		Lovins goes on to elaborate necessary policies, such as feebates as incentives for consumers, government acquisition plans, federal loan guarantees, and so forth.
		This study was funded partially by the Pentagon and written by scientists from the Rocky Mountain Institute, led by Amory Lovins.
	www.amazon.com /Winning-Oil-Endgame-Amory-Lovins/dp/1881071103 (1764 words)

	Thursday's Earth Day events to include conservation fair, talk by energy guru Amory Lovins : 4/01
		Lovins, who was educated at Harvard and Oxford, was once named by the Wall Street Journal as one of 28 people most likely to change world industry.
		Lovins' visit to Stanford is relevant, not just in light of the California power crisis but because of its location in the heart of Silicon Valley, said student Susan Cameron, a member of Eco-Advising at Stanford, which is co-sponsoring the talk.
		Tickets to Lovins' talk are available at White Plaza today and tomorrow from 11 a.m.
	www.stanford.edu /dept/news/report/news/2001/april18/earthday-418.html (365 words)

	Rocky Mountain Institute Staff List (Site not responding. Last check: 2007-10-21)
		Amory B. Lovins, Chief Executive Officer of Rocky Mountain Institute, is a consultant experimental physicist educated at Harvard and Oxford.
		Lovins one of thirty-nine people worldwide "most likely to change the course of business in the '90s"; Newsweek has praised him as "one of the Western world's most influential energy thinkers"; and Car magazine ranked him the twenty-second most powerful person in the global automotive industry.
		Nathan Glasgow is Special Aide to RMI CEO Amory Lovins and a consultant advising RMI clients in the energy, commercial, and industrial sectors.
	www.rmi.org /sitepages/pid166.php (8232 words)

	Sustainable Industries Journal \| SIJ Profile \| Amory Lovins
		Amory Lovins cultivates indoor and outdoor jungles in his high-altitude live and work space in Snowmass, Colo.
		Amory Lovins, a self-described “recovering experimental physicist,” says he likes to make things that work.
		Driving with Lovins from the Oregon Capitol to heavy-trucking giant Freightliner’s Portland headquarters, SIJ quickly learned that, behind the numbers, Lovins is just as impressive — and funny to boot.
	www.sijournal.com /sijprofile/1419342.html (267 words)

	GBN: Amory Lovins (Site not responding. Last check: 2007-10-21)
		Amory Lovins is the founder and chairman of Hypercar Inc., a new company established to promote hypercar research and development.
		Amory has held visiting academic chairs in the U.S. and Canada, briefed more than10 heads of state; published 26 books and several hundred papers; consulted for scores of industries and governments worldwide, and serves on the U.S. Department of Energy's senior advisory board.
		Amory's newest books are Natural Capitalism (with Paul Hawken and Hunter Lovins) and Small is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size (forthcoming with Andre Lehmann).
	www.gbn.com /PersonBioDisplayServlet.srv?pi=24845 (348 words)

	Small Times - Focus on energy: Amory Lovins fuels hydrogen solution
		The author, consultant, physicist and chief executive of the Rocky Mountain Institute, a Colorado-based nonprofit research center, has advised numerous business, government and academic leaders over three decades on energy and other issues.
		Small Times' Jeff Karoub spoke by phone with Lovins about developing hydrogen and other alternatives to oil, the role of nanotechnology in those efforts, and the emerging field's risks and rewards.
		Lovins also reveals the missing link between carbon nanotubes and hummingbird spit.
	www.smalltimes.com /document_display.cfm?document_id=8206 (1332 words)

	Raleigh Eco News: Amory Lovins to Talk Tuesday in Chapel Hill
		Amory Lovins to Talk Tuesday in Chapel Hill
		Amory Lovins is a Harvard- and Oxford-trained physicist who helped found the nonprofit Rocky Mountain Institute in Snowpass, Colorado in 1982 with the goal of making the hydrocarbon-based automobile and power sectors vastly more efficient.
		Lovins' appearance comes as the state's two leading electric utilities, Progress Energy and Duke Energy, have announced plans to build new coal-fired plants and expand their nuclear facilities - both highly polluting sources of power.
	raleigheconews.com /2005/10/amory-lovins-to-talk-tuesday-in-chapel.html (300 words)

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