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Topic: Amul

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	The extraordinary story of Amul
		Amul and GCMMF acknowledged that development and growth could not be left to market forces and that proactive intervention was required.
		Amul is the common brand for most product categories produced by various unions: liquid milk, milk powders, butter, ghee, cheese, cocoa products, sweets, ice-cream and condensed milk.
		Amul actively pursues developments in embryo transfer and cattle breeding in order to improve cattle quality and increases in milk yields.
	www.rediff.com /money/2005/sep/23spec.htm (1591 words)

	What is Amul Cheese in Indian Cooking?
		Amul is the brand name of products made by the huge Gujarat Cooperative Milk Marketing Federation in the Indian state of Gujarat.
		Among the cheeses are cheddar, Emmental, mozzarella, and paneer (the fresh white cheese similar to farmer's cheese).
		We assume you can also purchase Amul cheddar where you are in Canada, but are not sure.
	www.ochef.com /631.htm (339 words)

	Cover Story: The Taste Of Competition [Pg.1]
		Today, Amul is ''everywhere'' as Vyas claims it to be: from cottage cheese (paneer) to gulab jamun, packaged long-life milk to curd, cheese to pizzas, confectionery to ice cream mixes, and baby foods to ice creams.
		''Amul is a brand worthy of the trust of 1,000 million Indians,'' says Verghese Kurien, the octogenarian who is the chairman of GCMMF and the icon of the co-operative movement in India.
		Amul hopes to have sold 100,000 pizzas per day by end of day, March 31, 2002.
	www.india-today.com /btoday/20010930/cover.html (1193 words)

	NationMaster - Encyclopedia: Amul (Site not responding. Last check: )
		Amul, formed in 1946, is a dairy cooperative movement in India.
		Amul was the result of the realization that they could pool up their milk and work as a cooperative.
		Amul has also set up a new Dairy Plant to handle 6.5 lakh liters per day with facilities to produce 60 tonnes of powder and 70 tonnes of butter in a highly automated plant.
	www.nationmaster.com /encyclopedia/Amul (2666 words)

	domain-B : Indian business : companies : Amul focuses on ice-cream; eyes 17% growth to Rs 3,200 crore (Site not responding. Last check: )
		Amul expects to clock sales of 34 million litres during the current year and the accent will be on offering 'value for money' products.
		The new ice-creams to be launched from Amul this year include a mega-bite almond cone (the largest volume cone in the country), an orange ice-cream (Santra Mantra), a Bouncer ice-cream with nuts and essential proteins, vitamins and minerals for the growing children, a cheese ice-cream and a sundae in cone for kids in different variants.
		Amul ice-cream is positioned as 'real ice-cream' made from real milk cream, while HLL's Kwality Walls is made from vegetable oil and its items are dubbed as Frozen Deserts.
	www.domainb.com /companies/companies_g/gcmmf/20030502_amul.htm (616 words)

	Amul (Site not responding. Last check: )
		The 'Amul revolution' started as awareness among the farmers, grew and matured into a protest movement.
		Amul Stove Maker of Amul brand kerosene wick stoves, aluminum and stainless steel grain storers, tins, cans and steel beds.
		Swaraj Steel Produces and exports the Amul brand of kerosene stoves, and a variety of metal storage containers from Rajkot, India.
	www.serebella.com /encyclopedia/article-Amul.html (430 words)

	AMUL'S DIVERSIFICATION STRATEGY \| B M Vyas
		Amul felt that the tetrahedron pack was well ahead of its time, which was why it was not accepted in 1983.
		Amul Taaza is expected to be a Rs.1 bn brand by 2001, and Vijaya could achieve Rs.1.2 bn sales from packaged milk.
		Amul is investing Rs.300 mn in two new factories in Andhra Pradesh and Maharashtra.
	icmr.icfai.org /casestudies/amul2.htm (827 words)

	498 Verghese Kurien, The Amul Saga
		The first Amul cooperative was the result of a farmers’ meeting in Samarkha (Kaira district, Gujarat) on 4 January 1946, called by Morarji Desai under the advice from Sardar Vallabhbhai Patel, to fight rapacious milk contractors.
		Amul is the brand name of 2 million farmers, members of 10,000 village dairy cooperative societies throughout Gujarat.
		Amul’s mission was the development of farmers, nutrition to the nation, and heart in heart, the real development of India.
	www.india-seminar.com /2001/498/498%20verghese%20kurien.htm (2230 words)

	Development Institutions at Anand (Site not responding. Last check: )
		Today AMUL collects, processes and distributes over 9 lakh litres of milk per day during the peak on behalf of 962 village co-operatives owned by 5.42 lakh farmer members.
		Further, as Ganga-ma carries the aspirations of generations for moksha, so too AMUL has become the sign and symbol of the aspirations of millions of farmers, and the pattern of liberation and self-reliance for every farmer.
		This led to the creation of the National Dairy Development Board with the clear mandate of replicating the 'Anand pattern' in other parts of the country, initially in the dairy sector but at a later stage in oilseeds, fruit and vegetables, salt, and tree sectors.
	www.irma.ac.in /about/amul.html (1912 words)

	India's Amul Dairy Cooperative \| NextBillion.net - Development Through Enterprise
		The Amul Dairy Cooperative, which had been around since 1946, was integrated into this system, helping transform India into one of the world’s largest milk producing countries.
		Amul Dairy has transformed the process for millions of small farmers by using an automatic, computerized collection system which reduces the time for weighing, quality testing and payment processing from a few hours with payment days later, to five minutes and immediate payment.
		Amul developed a computerized quality testing machine, which makes the process transparent and fair to the farmer, and buys exclusively from women—a decision which has increased the status of the women, while developing a positive brand image for India's largest food products business.
	www.nextbillion.net /blogs/2006/08/24/indias-amul-dairy-cooperative (2221 words)

	The ice-cream war hots up
		But with Hindustan Lever's Kwality Wall's forsaking volumes for value, Amul is pitching for another head on battle with the foods and toiletries giant.
		Amul is the market leader in this frozen category with a 27 per cent share.
		But, Amul's low-priced offerings were something that HLL couldn't take on for long.
	in.rediff.com /money/2004/mar/20ice.htm (1085 words)

	Amul to become world's largest liquid milk brand-Food-Cons. Products-News By Industry-News-The Economic Times (Site not responding. Last check: )
		VADODARA: Amul is set to become the largest liquid milk brand in the world after the consolidation of Gujarat's milk cooperatives which envisages bringing all district milk brands under the Amul umbrella brand.
		The market of the Amul brand of liquid milk will increase by 36-38 lakh litre per day to 45-46 lakh litre a day, once the district-level milk brands are phased out.
		Amul brand will get additional market of over 11 lakh liter milk per day once the new arrangement will be in place.
	economictimes.indiatimes.com /articleshow/1988793.cms (609 words)

	[No title]
		If you're running AMUL through a BBS system, you'll find that a great deal of your users can be tempted into visiting your local MUG, but unfortunately not all of them can be tempted to become regulars.
		"The AMUL System" encompasses that which is a part of the computer system required for a computer system to interpret, translate or process any such computerized information as is written in the form of the AMUL language.
		Outside the period of said license The AMUL System in the possession of said person is covered by Commercial Copyright and related laws.
	www.kfs.org /~oliver/amul/docs/AMULEd.Doc.txt (697 words)

	Pitch ::: The Advertising, Marketing & Media Review
		Amul is the pioneer in milk revolution in the country, and is the largest selling brand not only in the country but also in the entire Asian continent.
		All of them simply drink Amul milk, be a child, an adult or an older person.
		Amul is continuously active in advertising primarily with the corporate campaign “Taste of India” every year.
	www.pitchonnet.com /campaign.asp?id=32 (228 words)

	Amul Taaza -- Milking a new opportunity
		Amul Taaza has been test-launched in Mumbai for the last two months and is expected to roll out nationally in the next few days.
		At present, Amul Taaza is being manufactured at the state-of-art plant at Mother Dairy Gandhinagar, a unit of GCMMF.
		Along with the press campaign, Amul is releasing danglers, train and bus panels, hoardings etc. However, the company is not considering television commercials at this point of time since Amul Taaza still has to go national.
	www.expressindia.com /fe/daily/20000104/fst04071.html (615 words)

	Read Reviews on Amul Butter - MouthShut.com
		Actually I know that Amul people employ very high quality and hygiene standards in the preparation of dairy based products.One of my batch mate is employed with Amul...
		The story of Amul is a typical indian success story.There is this milk coperative in an arid landscape.There is this Malayli engineer who will not take no for an answer and there are these tribespeople with buffalos.Together,with guts of steel they create...
		Amul is a big brand name created and nourished by a Cooperative Society.
	www.mouthshut.com /product-reviews/Amul_Butter-925036304.html (807 words)

	Asia Times: Cheesy smiles in India's pizza war
		But Amul is one of the largest food cooperatives in the world and carries immense financial and advertising clout.
		The second reason for Amul's invasion into the pizza market is its inherent advantage: the fact that it does not view pizza as an end-product as much as a medium for pushing sales of its own cheese.
		Amul has targeted opening 3,000 pizza retail franchise outlets all over the country by the year's end.
	www.atimes.com /ind-pak/DC19Df02.html (1325 words)

	Amul Kool Comes In Tetra-packs,Aims To Sell 10 Lakh Units A Day
		Amul had preferred to launch the flavoured milk earlier in bottles because it believed that a consumer can see and feel the product in the same rather than a tetra-pack.
		Mr Sodhi further said Amul is the market leader in the flavoured milk segment with over 90 per cent market share.
		With Amul Kool in cool tetra-packs, Mr Sodhi expects to successfully woo the young generation with a combination of nutrition and taste.
	www.financialexpress.com /fe_full_story.php?content_id=56639 (404 words)

	Amul Ice-creams: GCMMF Targets Middle East, HK (Site not responding. Last check: )
		As part of the strategy, GCMMF is eyeing the Middle East countries and Hong Kong for exports of Amul ice-creams in 2004.
		Our ‘Amul Cake Ice-cream’, which is priced at Rs 200 for a 2- litre pack across the country, has taken off well this summer,” he said.
		In the ice-creams segment, Amul is the market leader with 32 per cent market share, while Kwality Walls has 8 per cent market share and Vadilal and Mother Dairy 7 per cent market share each, at present.
	www.financialexpress.com /fe_full_story.php?content_id=56960 (446 words)

	Amul's Secret of Success
		Amul's success: A model for other districts to follow.
		Contrary to the traditional system, when the profit of the business was cornered by the middlemen, the system ensured that the profit goes to the participants for their socio-economic upliftment and common good.
		Initially the pattern was followed for the dairy sector but at a later stage oilseeds, fruit and vegetables, salt, and tree sectors also benefited from it's success.
	www.indiadairy.com /cont_highest_milkproducer_Amul.html (438 words)

	.coop - cooperative profiles - Amul
		Formed in 1946, Amul began the dairy cooperative movement in India and formed an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.2 million milk producers in Gujarat, India.
		In 1996 Amul was one of the first major organisations in India to have a website.
		B M Vyas, recently said, "Amul is not a food company, it is an IT company in the food business".
	www.nic.coop /founders/amul.asp (729 words)

	Bawarchi: Amul Recipes
		Amul brings a new set of recipes Dhara Zaike Ka Safar to our readers.
		Therefore if we may say, this Amul Cheese Cook Book series with its meticulously detailed recipes will definitely equip you with a few tricks up your sleeve but we think it has a wider spectrum.
		Amul Cheese is processed cheese, so it has good keeping quality.
	www.bawarchi.com /amul/index.html (233 words)

	[No title]
		However, anyone possessing any copy/copies of AMUL for a total of more than 60 days is bound to either register with the authors for continued usage, or to remove all copies of The AMUL System from his machine(s) and or other equipment/media.
		Registration of The AMUL System covers ONLY one person, and such machines as are actually possesed by themselves.
		I have access to a computer but only on floppies; therefore AMUL development is slow and irratic.
	www.kfs.org /~oliver/amul/docs/ReadMe.First.txt (663 words)

	Amul: The Complete Story
		Further, as Ganga-ma carries the aspirations of generations for moksha, Amul too has become a symbol of the aspirations of millions of farmers.Creating a pattern of liberation and self-reliance for every farmer to follow.
		Impressive though its growth, the unique feature of the Amul sagas did not lie in the extensive use of modern technology, nor the range of its products, not even the rapid inroads it made into the market for dairy products.
		The essence of the Amul story lies in the breakthrough it achieved in modernizing the subsistence economy of a sector by organizing the rural producers in the areas.
	www.indiadairy.com /cont_highest_milkproducer_amulorigin.html (1479 words)

	Indiantelevision dot com's Special Report: A look at the celebrated Amul hoarding campaigns done around television!
		The 'utterly butterly' gal was born in 1966 and has been ruling in the hearts of all Indians since then.
		Amul ads are prominent on account of their topicality and element of pun.
		On the left hand side of the Amul 'Jassi' hoarding it says - '9am-9am', which means that Amul butter can be had all through the day, not just for breakfast but with all meals.
	www.indiantelevision.com /mam/special/y2k3/amul.htm (606 words)

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