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Topic: Anchor spreadable

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	Self-threading anchor with spreadable leg portions joined by a frangible drill end portion - Patent 5692864
		Alternatively, the anchors may have leg portions which diverge relative to a flange portion to wedgingly retain the anchors in the walls.
		It is another object to provide an anchor having a flat spade-shaped drill end portion with a frangible web portion which holds the drill end portion together during drilling while allowing the drill end portion to split apart to accommodate the spreading of the leg portions.
		The anchor includes a flange portion, a drill end portion and a shank portion extending forwardly from the flange portion to the shank portion along a longitudinal axis.
	www.freepatentsonline.com /5692864.html (2570 words)

	Anchor butter attacked by Dairy Crest, NFU
		Anchor is owned by New Zealand dairy co-op Fonterra and sold under licence in Britain by Arla Foods UK.
		And the firm recently forecast new Anchor Lighter Spreadable would see more strong growth this year, after a successful 2005.
		They said one example of the problem was that Britain continued to export butterfat as low value cream and then import expensive butter brands, such as Lurpak or Anchor.
	www.foodanddrinkeurope.com /news/ng.asp?n=69206-dairy-crest-anchor-butter (490 words)

	rnsitem
		Lurpak Spreadable 500g is the number one selling product in the entire BSM category, and Arla's products account for over one third of the top 20 brand variants.
		Lurpak Spreadable Unsalted, introduced in January, was the largest and most successful product launch in the category during 2006.
		This year Cravendale joined Lurpak and Anchor in Checkout magazine's league table of the top 100 UK grocery brands.
	www.ir.arlafoodsuk.com /arla/financials/regnews/rnsitem?id=1164266110nRNSW5721M (4002 words)

	Anchor butter attacked by Dairy Crest, NFU
		Anchor is owned by New Zealand dairy co-op Fonterra and sold under licence in Britain by Arla Foods UK.
		And the firm recently forecast new Anchor Lighter Spreadable would see more strong growth this year, after a successful 2005.
		They said one example of the problem was that Britain continued to export butterfat as low value cream and then import expensive butter brands, such as Lurpak or Anchor.
	www.foodproductiondaily.com /news/ng.asp?n=69206-dairy-crest-anchor-butter (513 words)

	- Anchor's new moo-cows are 'pure and simple'
		Anchor says that clever marketing by dairy spread manufacturers has led shoppers to wrongly conclude that their products contain butter.
		The claim is supported by research conducted recently by Anchor which found that more than half the consumers questioned believed their favourite dairy spreads included butter among the ingredients.
		Anchor senior brand manager, Mikael Horsboll, said the new approach was based on the need to address the confusion made clear by extensive independent consumer research.
	www.express-dairies.co.uk /appl/GB/gb060AFU/gb060d01.NSF/O/A3EC40A5645CAD13C1256E44003ED8D9 (441 words)

	bd-ntwk \| Arla Foods \| Anchor Spreadable Door Drop Campaign
		This was partly because Anchor had been relying heavily on deep-cut price promotions with major retailers and partly because the block butter category is in decline overall.
		Anchor Spreadable turned to bd-ntwk for a campaign that would increase penetration and generate a long-term upturn in volume in the face of competition from lower priced "butter flavour" spreads.
		The key challenge was to generate trial of Anchor Spreadable without encouraging consumers to jump from brand to brand on the back of price promotions by other spreads.
	www.bd-ntwk.com /scotland/casestudy/study.aspx?pi=3&csid=00000002-0000-0000-0000-000000000000 (246 words)

	- A lighter future for Anchor
		The new Anchor Lighter Spreadable has all the taste of Anchor Spreadable but with 25 per cent less fat.
		Anchor butter and spreads brand manager, Caroline Baker said: "We believe the launch of Anchor Lighter Spreadable will be the biggest thing to hit the butter and spreads category since the launch of Lurpak Lighter Spreadable, another of Arla Foods's products, which is now a £30 million brand.
		Anchor Lighter Spreadable is available in two pack sizes, 250g and 500g.
	www.arlafoodsuk.com /appl/GB/gb060AFU/gb060d01.NSF/O/4D3C907270D52611C1256F880034D80C (150 words)

	Arla Foods UK Final Results
		Lurpak Lighter Spreadable, launched in late 2001, was the fastest growing Top 10 BSM product last year, achieving value growth of over 17 per cent and helping to lift the total value of the Lurpak brand to #157 million.
		Anchor remains the number one block butter by both volume and value, and the clear number two in the spreadable sector, where its year-on-year growth of 18.8 per cent has helped to raise the total value of the Anchor brand to over #100 million for the first time.
		The successful introduction of Anchor Lighter Spreadable in January 2005 was the biggest launch in the BSM category since 2002.
	www.advfn.com /news_final-results_13351615.html (7408 words)

	AllAboutBranding.com : What's in a brand name?
		Anchor is one of our if not New Zealand's greatest international power brand: A panel of marketing and branding experts in the UK (brought together by a UK television channel) rated the Anchor brand No. 1 (NZDB, June 2001) ahead of such icons as Coca-Cola, Heineken, Heinz, Mars and NÃ©scafe!
		"The Grocer" (UK) recently placed the Anchor butter brand as No. 3, Anchor Cheddar No. 16, and Anchor spreadable as No. 20 in the UK grocery brand league (remember that there are between 15,000 and 25,000 brands in today's supermarkets).
		In a study of the top 50 brands in Asia, Anchor emerged as the 24th (Anlene 42nd, and Chesdale 46th of the top 50 brands in Asia.
	www.allaboutbranding.com /index.lasso?article=181 (979 words)

	- Anchor Lighter Spreadable celebrates its first birthday
		Currently, Anchor Lighter Spreadable owns a one per cent value share of total BSM market2, and a 4.5 per cent share2 within the spreadable sector.
		The Anchor Lighter Spreadable launch in 2005 was supported by a advertising and promotional campaign which included in-store support with POS; and TV advertisements containing the message 'same great taste.
		Caroline Baker, brand manager Anchor butter, spreads and margarine, says "We are extremely pleased with how Anchor Lighter Spreadable has performed, and the figures speak for themselves.
	www.arlafoodsuk.com /appl/GB/gb060AFU/gb060d01.NSF/O/38B56D3B08A794C3C125714D004E27CA (216 words)

	ShropshireStar.com - News - Article (Site not responding. Last check: )
		Alwa Foods, which produces the Anchor butter range, was fined £3,000 and ordered to pay costs of £2,630.87 today after a successful court prosecution by Shropshire Trading Standards.
		The company admitted at Shrewsbury Magistrates' Court today that the advert for Anchor Spreadable, which ran on ITV from October 2002 to July 2003, provided a false trade description of the product.
		The advert featured a number of cartoon characters being taken on a tour of the Anchor factory, which is portrayed as a field where all the company's "free-range cows" graze.
	www.shropshirestar.com /cgi-bin/artman/exec/view.cgi?archive=5&num=25649 (246 words)

	Anchor butter attacked by Dairy Crest, NFU
		Dairy Crest, attempting to promote its British-made Country Life butter, has launched adverts across the country showing rival brand Anchor butter travelling 11,000 miles on a rusty ship from New Zealand.
		Anchor is owned by New Zealand dairy co-op Fonterra and sold under licence in Britain by Arla Foods UK.
		They said one example of the problem was that Britain continued to export butterfat as low value cream and then import expensive butter brands, such as Lurpak or Anchor.
	www.foodproductiondaily-usa.com /news/ng.asp?n=69206-dairy-crest-anchor-butter (488 words)

	Read Reviews on Anchor Butter Spreadable - MouthShut.com
		Anchor butter from New Zealand has long been a big favourite with British and other housewives and,I should add,this reviewer as well.
		New Zealand is one of the least polluted coiuntries on the planet and dairy cows also have fine pasture to graze on....
		If you are a journalist, looking to use information from this website, please click here.
	www.mouthshut.com /product-reviews/Anchor_Butter_Spreadable-925039221.html (152 words)

	Lurpak Spreadable continues to grow in the UK
		Time: 10:31 AM Lurpak Spreadable continues to grow in the UK Since the launch of Lurpak Spreadable in the UK in January 1997, sales have increased sharply and are currently running at 50-60 per cent above last year.
		If the trend continues, Lurpak is likely to distance itself from its arch rival, New Zealand's Anchor butter, which for many years has been the leading brand for butter and spreads in the UK.
		With a market share of approximately 30 per cent, however, Lurpak has taken over from Anchor as the leading brand in the market and Export Director Frede Juulsen, UK Division, expects Lurpak to maintain its position.
	www.arlafoods.com /APPL/HJ/HJ202COM/HJ202D01.NSF/O/483E5542A899D7FCC1257068003E2A4C (204 words)

	Spreadable - Anchor Spreadable exp 06.07
		Comment on Spreadable Cheesecake by Yellow Swordfish » Images On Just to finish off I have to say that young Faustina has more talents than just her photography.
		Transfer frosting to a bowl and cool, stirring occasionally, until spreadable (depending on chocolate used, it may be necessary to chill frosting to spreadable consistency).
		Transfer frosting to a bowl and cool, stirring occasionally, until spreadable (depending on chocolate used, it may be necessary to chill frosting to spreadable consistency).Spread frosting between cake layers and over top and sides.
	searcherglobal.info /spreadable.htm (3408 words)

	The Drum Directory - BD Network Limited Company Portfolio
		In spite of being a household name, ANCHOR butter sales were not at all buoyant and the brand was losing value.
		This was partly because ANCHOR had been relying on deep-cut price promotions with major retailers and partly because the block butter category was in decline overall.
		They key change was to generate trial of ANCHOR Spreadable without encouraging consumers to jump from brand to brand on the back of price promotions by other spreads.
	www.thedrum.co.uk /directory/portfolio.php?id=218 (1459 words)

	Anchor Spreadable : Read reviews and compare prices at Ciao.co.uk
		Anchor Spreadable is a blend of real free range Anchor butter and vegetable oil.
		I tend to use Anchor Spreadable at home on my men's sandwiches.
		Anchor Butter gives a full rich creamy taste but this is now made in a spreadable form thanks to another product.Anchor butter is actually softened with canola oil for extra spreadability and this makes it excellent...
	www.ciao.co.uk /Anchor_Spreadable__5181605 (696 words)

	Low Fat Spreadable Fats Reviewed
		For spreadable fats, the term ‘reduced-fat’ can be used on products which have a fat content of more than 41 percent but less than 62 percent.
		According to regulations for spreadable fats, the term ‘light’ may be used as an alternative to the term ‘low-fat, which means the product contains less than 41 percent fat.
		As with the Lurpack Spreadable, the term ‘reduced-fat’ can be used on this product as it has a fat content of more than 41 percent but less than 62 percent.
	www.weightlossresources.co.uk /food/low_fat/spreadable-fats.htm (1780 words)

	anchor spreadable in The AnswerBank: Food & Drink
		Spreadable butters have oil in them (and a lot of water) but, just like pure butter, do need a certain amount of time outside of the fridge to be really spreadable.......Ron.
		The spreadable butter I use says to take it out of the fridge a few minutes before you want to use it.
		May as well buy the original one - tore several of my slices of bread to bits, I ended up putting the tub in the microwave for a quick blast.
	www.theanswerbank.co.uk /Food-and-Drink/Question459165.html (284 words)

	ANCHOR Sunshine \| Collect \| How To Claim
		Now there’s ANCHOR to suit every occasion and every taste, with a whole delicious family to spread with, cook with and indulge yourself with.
		ANCHOR Spreadable* is the ultimate in full-tasting convenience - with no hanging around.
		Anchor® is a registered Trade Mark of New Zealand Milk Brands Limited.
	www.anchorsunshine.co.uk /collect/howToClaim (240 words)

	Anchor Spreadable : Read reviews and compare prices at Ciao.co.uk
		“FREE RANGE ANCHOR Cows Eat Grass All Year Round” – interesting – what does it mean to you and I? It basically means all the cows that they are using graze all year so they are more healthy – not kept on feed in a shed.
		Anchor butter from New Zealand has long been a big favourite with British housewives and,I should add,this reviewer as well.
		When Anchor used to be advertised on TV it used to be a bright sunny background, green grass, blue background and cows.
	www.ciao.co.uk /Anchor_Spreadable__5177018 (948 words)

	..:: Welcome to Anchor Butter – No ordinary Butter - high quality and good nutrition ::..
		ANCHOR Salted or Unsalted Butter blocks wrapped in foil parchment
		ANCHOR Salted or Unsalted Butter 11lb/5kg blocks in aseptic plastic
		ANCHOR Salted or Unsalted Bakery Butter 55lb/25kg blocks
	www.anchorbutter.com /AnchorButterProducts.htm (78 words)

	Promo:UK
		Part of a £4 million fund for Anchor’s biggest ever promotion the ‘Free the Sunshine’ campaign was brought to life through a national 'front of store roadshow'.
		The experiential work involved a nationwide sampling campaign at 67 of the top 5 supermarkets from July 17 – Sept 9th 2006, which involved handing out samples and bread buttered with Anchor Spreadable, balloons for the kids and free codes to go online and win a holiday home in the sun.
		Consumers were invited to watch 2000 Anchor sunshine balloons ‘freed’ into the sky, generating excitement and publicity for the stores and the promotion.
	www.promo-uk.net /news.html (179 words)

	- Product news
		Anchor's new squirt is custard cream of the crop
		Anchor has revealed the latest way to whip up a storm with desserts by launching Anchor Lightly Whipped Real Dairy Custard Cream.
		The Anchor brand is back on screen spearheaded by new-look, hi-tech versions of the Anchor Cow and Moo characters.
	www.arlafoods.co.uk /C1256DB800498A3F/O/5A51484E1CC08552C1256E4A0057896E (675 words)

	Expatica — Living in, moving to, or working in Netherlands,plus News in English
		Anchor spreadable butter - Campina and AH make spreadable butters, salted and unsalted.
		They may make spreadable butters here but it's not ANCHOR!
		Slasaus is not Heinz and it doesn't taste the same!
	www.expatica.com /source/forum_thread.asp?channel_id=1&thread_id=7901 (2029 words)

	MCCA Web Site
		'Anchor is teaming up with bowling alley chain Megabowl for an on-pack push hitting UK shelves in July.
		The activity, through BD-Ntwk, runs on more than 3 million tubs of Anchor Spreadable and about 400,000 Mature and Extra Mature Cheddar packs.
		Producing a promotional foil or voucher will entitle consumers to two games free when they purchase a two-game bowling package at any Megabowl or Tenpin outlets.
	www.mcca.org.uk /shownews.aspx?sect=0&pid=9,0,0&news_id=665 (112 words)

	Anchor Dairy - Products (Site not responding. Last check: )
		Anchor's deliciously unique Cheddars are slow matured for a superior taste.
		It has all the taste of Anchor Spreadable but with 25% less fat, and like Anchor Spreadable it's made with 100% natural ingredients.
		For those of you who don't eat Anchor Spreadable, it's time to turn over your tub.
	www.anchordairy.co.uk /accessible/thedairy.asp (243 words)

	anchor news at Uptimebot.com (Site not responding. Last check: )
		plans call for hiring a private company to finance, build, and maintain the network as long as portland remains an anchor tenant and offers access to the rooftops of city buildings and other government property for wireless base stations.
		...parenting: pop starsaugust 1, 2005 elizabeth o hara kfox news at nine anchor reporter their room is filled with posters of lindsey lohan, and they listen to britney spears and jessica simpson just about all the time.
		true enough, we lost track of the anchor ascent line and had to set up a new one to perform our ascent to the surface.
	www.uptimebot.com /blogsearch/anchor (518 words)

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