| |
| | Sport | New British hope could make tennis cool |
 | | Andrew Murray, the 18-year-old tennis player who this week became Britain's new hope, could bring new, trendier brands to the game, marketing experts believe. |
 | | Murray, whose victory at Wimbledon yesterday delighted tennis fans disappointed yet again by Tim Henman's early exit, is already sponsored by soft drinks company Robinsons and tennis clothing brand Fred Perry. |
 | | Murray may find some younger brand because he has more on-court presence, which Tim doesn't have," said Andrew Dwyer, a director of sports marketing agency GEM Group. |
| sport.guardian.co.uk /print/0,3858,5223873-108554,00.html (316 words) |
|