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| | Budweiser |
 | | From 1920 to 1933 Budweiser was non-alcoholic, and Anheuser-Busch had to introduce many non-beer products such as: ice cream, barley malt syrup, ginger ale, root beer, corn syrup, and refrigerated cabinets. There was no intense sign of advertising at this time. |
 | | Overall, the “Whassup!?” campaign was a tremendous accomplishment for Budweiser and Anheuser-Busch. By using innovative advertising techniques, this company now controls nearly half of the brewing industry. Their target audience is clearly met and understood. Anheuser-Busch effectively advertises its product on a perceptive level, and Budweiser is purely: TRUE. |
 | | Yet, in 1933, following the prohibition, Budweiser began a long-standing campaign with the infamous Clydesdales. |
| www.unc.edu /~swaine/budweiser.html (116 words) |
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