| | ipedia.com: Psychology Article (Site not responding. Last check: 2007-10-11) |
 | | It is largely concerned with psychology of humans, although the behaviour and thought of non-human animals is also studied; either as a subject in its own right (see animal cognition), or more controversially, as a way of gaining an insight into human psychology by means of comparison (see comparative psychology). |
 | | Skinner it argued that psychology should be a science of behaviour, not the mind, and rejected the idea of internal mental states such as beliefs, desires or goals, believing all behaviour and learning to be a reaction to the environment. |
 | | Behaviourism was the dominant model in psychology for much of the early 20th century, largely due to the creation and successful application (not least of which in advertising) of conditioning theories as scientific models of human behaviour. |
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