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Topic: Emotional appeals

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  Emotional Attention-Getters
Emotional appeals are usually related to persuasion, not to exposition.
Emotional appeals are usually not appropriate for straight information-transfer which aims at the rational, logical, and cognitive aspects of the audience.
Although an emotional appeal in an expository essay may attract attention, it is usually the wrong kind of attention, and is likely to be rejected, in exposition and in rational arguments, as a fallacy.
webserve.govst.edu /pa/Advertising/Companion%20to%20Composition/emotional_appeals.htm   (516 words)

 Emotional Appeals   (Site not responding. Last check: 2007-09-07)
Emotional Appeals are fallacies that persuade by appealing to emotions (desires, gut reactions, etc.) that are not relevant to the question at hand.
Since emotions often have opposites, one characteristic of the Emotional Appeals is that they consistently seem to come in pairs.
The fallacies in the Emotional Appeals family are...
www.cuyamaca.net /bruce.thompson/Fallacies/emotional.asp   (74 words)

 Evaluating Emotional Appeals: Fair or Unfair?
Emotions are a powerful element in any argument, to sway the audience to sympathize with and accept a position.
Emotional appeals may be considered fair when the emotions generated are based on facts and related to the issue.
But emotional appeals are considered unfair when the emotions are generated by biased words (not solid evidence) and unsubstantiated claims; or are part of fallacies such as personal attacks not related to the issue being discussed.
www2.hawaii.edu /~dennisk/eng100site/unit2eng100/appealsemotional.html   (588 words)

 [No title]
Emotional appeals (Greek: pathos) provide another effective technique for persuading an audience.
These appeals or statements arouse basic human emotions, producing such feelings as anger, joy, or melancholy in an audience.
Emotional appeals help persuade the audience to follow through with that action.
www.student.virginia.edu /~msdebate/pspathos.htm   (111 words)

 Ted Brader, Department of Political Science, University of Michigan : Research
We have long been warned that these sorts of emotional appeals are cheap tricks designed to manipulate naive voters into feeling good about one candidate and bad about the other, instead of making a rational decision based on the issues.
"Emotional Appeals in Campaign Advertising: Strategy, Tactics, and Consequences." Paper for presentation at the annual meeting of the American Political Science Association in Washington, DC (September 1-4).
Another stereotype suggests that certain emotions are more appropriately displayed by members of one sex and/or form the basis for a more effective appeal to members of one sex (e.g., anger for men, or compassion for women).
brader.isr.umich.edu /research-I.html   (1006 words)

 Untitled Document   (Site not responding. Last check: 2007-09-07)
It isn’t that these emotions “just happen:” the speaker engages in an intellectual analysis of the emotions of the audience and of the resources she must use to alter (change or amplify) those emotions.
Typically the use of over-the-top emotional appeals were seen as negative and were assigned to the category of pathos.
You should not use an emotional appeal that will have a negative effect on only a part of your audience…paint the wrong emotional picture and you stand the chance of alienating and angering one half of your audience.
www.ilstu.edu /~laoster/pathoscrib.htm   (394 words)

 Mission: Critical (Emotional Appeals)
Fallacious appeals to emotions are effective because it's easier for most people not to think critically, but to rely on their gut reaction; and it's easier for the person making the appeal to excite his listeners' emotions than to construct a persuasive argument.
A variant on the appeal to loyalty is the fallacious use of peer pressure.
A fallacious appeal to pity, also known as a sob story, is different from a simple (and perfectly legitimate) appeal to pity in one significant way: it is used to replace logic, rather than to support it.
www2.sjsu.edu /depts/itl/graphics/adhom/emotion.html   (1792 words)

Emotions, character, and reason are several appeals that are critical to campaigns.
Emotional appeals were a critical part of the campaign in 1960 as well as 2000.(
Emotional, character, and reason appeals were all keys to the election.
www.arches.uga.edu /~cefstrat/body3.htm   (422 words)

 Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages by M. Geuens ...   (Site not responding. Last check: 2007-09-07)
Emotional appeals in general seem to lead to more positive affective reactions than non-emotional appeals, no matter which emotional executions are used.
Emotional appeals of the type used here apparently lead to more positive feelings or affective reactions than non-emotional appeals, no matter which emotional executions are used.
The significance of ad-evoked feelings as well as emotional content for the explanation of Aad, and the lack of importance of cognitive factors, is a remarkable result in that it demonstrates the important role of emotions and evoked feelings in the communication process.
www.vancouver.wsu.edu /amsrev/theory/geuens01-98.html   (7510 words)

 i-Newswire.com - Press Release And News Distribution - Emotional, not factual, ads win skeptical consumers, study shows   (Site not responding. Last check: 2007-09-07)
Emotional ads are characterized as providing an emotional experience that is relevant to the use of the brand; informational ads predominantly provide clear brand data.
This research shows that advertisers are not apt to 'win over' skeptics by presenting them with simple informational appeals." The authors say it is likely that emotional appeals were developed by advertisers, in part, in response to the skepticism of some consumers, as a way to bypass their skepticism filters.
The researchers suggest that advertisers should avoid direct informational approaches with skeptics and use emotionally-charged appeals, which were shown to work equally well for high and low skeptics, and no worse than informational appeals for low skeptics.
i-newswire.com /pr43181.html   (781 words)

 English Composition 1: Emotional Appeal
Although the speech has several effective emotional appeals, this speech has become known as the "Checkers Speech" since he uses his child's dog, Checkers, as an opportunity to make the most memorable emotional appeal to his audience.
he most powerful example of emotional appeal I can think of occurs in Martin Luther King, Jr.'s "Letter from Birmingham Jail." In April of 1963, a young, relatively unknown minister left his home and church in Atlanta, Georgia to help his friends and colleagues protest nonviolently against segregation and discrimination in Birmingham, Alabama.
The nations of Asia and Africa are moving with jet-like speed toward the goal of political independence, and we still creep at horse and buggy pace toward the gaining of a cup of coffee at a lunch counter.
papyr.com /hypertextbooks/comp1/pathos.htm   (918 words)

 Mission: Critical (Fallacious Appeals)
Claudelle's appeal to the generosity of her audience in an argument about immigration, for example, would be appropriate as long as she was discussing that generosity as a value related to the subject.
However, an appeal to the generosity of the judges at a gymnastic meet is merely a play on their emotions (probably an appeal to their pity); anyway, the value of generosity has nothing to do with the evaluations the judges would render.
Appeal to Spite, or Appeal to Hatred, Appeal to Indignation
www.sjsu.edu /depts/itl/graphics/adhom/appeal.html   (494 words)

 The Types of Appeal in an Argument
The three types of appeal in a Western argument are, according to Aristotle, the ethos, the pathos, and the logos.
The second appeal is pathos, or the appeal to the emotions.
Be honest about your own emotional position with respect to a subject, and admit to the experiences which have provoked that emotion in you.
www.delmar.edu /engl/instruct/stomlin/1301int/lessons/content/appeals.htm   (904 words)

 Human Rights [Internet Encyclopedia of Philosophy]
Appeals to national sovereignty should not provide a legitimate means for nation-states to permanently opt out of their fundamental human rights-based commitments.
Appeals to human nature have, of course, proven to be highly controversial and typically resist achieving the degree of consensus required for establishing the legitimacy of any moral doctrine founded upon an account of human nature.
For example, combining the appeal to fundamental interests with the aspiration of securing the conditions for each individual leading a minimally good life would be complicated by social and cultural diversity.
www.iep.utm.edu /h/hum-rts.htm   (10683 words)

The eight emotional/psychological appeals he describes are found in TV, newspaper, magazine, radio, direct mail, outdoor or point of purchase, and they represent emotional or psychological appeals to the prospective buyer's basic emotions.
But, an appeal is made to older people through insurance advertising that they will not live forever and need to plan for their family's future.
Use emotional or psychological APPEALS - with one of the appeals we have discussed in class or in the handout.
www.accd.edu /sac/j-p/COMM%20handouts/21-Advertising.html   (1023 words)

 Logical Fallacies: Emotional Appeals   (Site not responding. Last check: 2007-09-07)
Bandwagon Appeal — the belief that something should be done because the majority of people do it (or wish to do it).
Appeal to Pity — preying upon the audience’s sympathy to solicit a favorable response.
Appeal to Reward — using a reward to tempt the audience into a favorable response.
ksumail.kennesaw.edu /~shagin/logfal-EMOTION.html   (258 words)

 Emotional appeals are the dominant tactics of ads.
Emotional appeals are the dominant tactics of ads.
Emotional appeals are the easiest attention-getters to recognize.
Millions of combinations of emotional associations are possible, simultaneously.
webserve.govst.edu /users/ghrank/Advertising/ABCs/emotions.htm   (389 words)

 [No title]
Appeal to tradition: a proposal that something should continue because it has traditionally existed or been done that way.
Faulty emotional appeals: basing an argument on feelings, especially pity or fear--often to draw attention away from the real issues or conceal another purpose.
Motivational appeal: an attempt to reach an audience by recognizing their needs and values and how these contribute to their decision making.
grossmont.gcccd.cc.ca.us /musgrave2/glossary.html   (1159 words)

Some few ads have their emotional appeal in the text but for the greater number by far the appeal is contained in the artwork.
Better disguised aggressive appeals are less likely to backfire: Tnumph cigarette has models making a lewd gesture with their uplifted cigarettes, but the individuals are often laughing and usually in close company of others.
To figure out an ad's emotional appeal, it is wise to know (or have a good hunch about) who the targeted consumers are; this can often be inferred from the magazine or television show it appears in.
www.cyberpat.com /shirlsite/education/essay2/jfowles.html   (6554 words)

 English Composition 2: Evidence
Evidence that focuses on our ability to think is classified as rational appeal, evidence that focuses on our ability to 'feel' is emotional appeal, and evidence that focuses on our ability to trust those we find to be credible is ethical appeal.
However, only a brief look at advertising or the editorial pages of the newspaper is enough to convince me that emotional and ethical appeal are as powerful today as they were in the Golden Age of Greece.
ust as each appeal still holds power over the modern mind, let me remind you that each appeal too has its own weaknesses and difficulties.
papyr.com /hypertextbooks/comp2/evidence.htm   (346 words)

 The Power of Words
Unknowingly making choices based on emotional appeals and logical tricks, one allows others to control their thinking, and their behavior, setting themselves up to be used for someone else's interests.
This appeal is also used by groups who, basing their argument on past abuses, claim special treatment to make up for them.
Later on their appeals for bizarre clothing, late night parties and cars of their own are on the grounds that all their friends are wearing it, all the kids are going, everybody drives to school.
www.aniota.com /~jwhite/words.html   (5162 words)

In contrast, American culture has been characterized as being individualistic because it promotes a definition of the self that emphasizes maintaining independence from others and encourages individuals to express their unique inner attributes.
To examine the effects of the motivation to self-enhance on responses to advertising appeals that promote an independent definition of the self, we presented Singaporean respondents with either positive or negative feedback regarding their performance on a task.
The purpose of this study was to examine the influence of motivation to self-enhance on responses to advertising appeals that promote an interdependent definition of the self and self-enhancing beliefs.
marketing.byu.edu /htmlpages/ccrs/proceedings99/williams.htm   (2286 words)

 IR's songs with emotional appeals....
The situation which u said abt that feelings of abandonment by the children and the emotional support given by the wife to the husband is very unique one and i hope there wont be many songs for that situation..
That is why i repeatedly say that if u want to disprove eden's claim show that a pre-IR MD who has done more emotion songs(more emotion songs include different types of emotion songs, done better than IR in a particular emotion in many songs).
Maybe Nambiar was the biggest villain in your book and you seethed with rage (a very strong emotion) when you heard him say "dey peter, ivana thooki yennai kinarula podu".
www.tfmpage.com /forum/13513.19842.06.02.07.html   (1787 words)

 Emotional Appeal
Pathos, also called the pathetic or emotional appeals, persuades audiences by using emotions (Lanham 74).
Rhetoric, Aristotle states that there are two different origins of the emotional appeals.
Effective use of emotional appeal is also credited with saving the political career of then Senator Richard Nixon.
www.papyr.com /hbp/pathos.htm   (868 words)

 [No title]   (Site not responding. Last check: 2007-09-07)
In fact, Aristotle classified emotional appeals (pathos) as one of the most effective means of influencing others.
Some appeals to emotion are uncalculated, coming from disputants who are emotionally wrapped up in the issue themselves.
Some possible indicators that fear is being appealed to are the use of the left-column terms instead of the right-column terms in the chart below.
www.dushkin.com /usingts/guide/prop.mhtml   (1433 words)

 English 4830: Writing for the World Wide Web
Aristotle taught that a speaker's ability to persuade is based on how well the speaker appeals to his or her audience in three different areas: ethos (ethical appeals), pathos (emotional appeals), and logos (logical appeals).
"Pathos" refers to the argument's "emotional appeals." Many times, this appeal is how a writer will make an argument "matter" to readers.
An overwhelming emotional argument may make us feel that the author is relying exclusively on emotions rather than offering solid reasoning.
virtual.park.uga.edu /~amitchel/4830_triangle.htm   (431 words)

 The Impact Of Emotional Advertising Appeals On Consumer Implicit And Explicit Memory: An Accessibility/diagnosticity ...   (Site not responding. Last check: 2007-09-07)
Emotional advertisements have a substantial impact on consumer attitudes, as well as upon purchase intentions.
However, research on the influence of emotional appeals on memory has been somewhat mixed, with some researchers asserting that they result in poor consumer memory, while others argue that if tested properly, they have a substantial impact.
Explicit memory performance is characterized as relying upon both the accessibility of memory traces and their relative diagnosticity in contrast with other inputs.
gunther.smeal.psu.edu /12733.html   (286 words)

 Rubric for Public Service Announcement   (Site not responding. Last check: 2007-09-07)
PSA demonstrates little understanding of the building blocks and emotional appeals of persuasion.
PSA demonstrates some understanding of the building blocks and emotional appeals of persuasion, but fail to fully achieve effective application of unit concepts.
PSA demonstrates an outstanding understanding of the building blocks and emotional appeals of persuasion.
www4.district125.k12.il.us /Faculty/lbrown/SophEngRubricPSA.html   (282 words)

 English 101 Online: Emotional Appeal   (Site not responding. Last check: 2007-09-07)
athos, also called pathetic or emotional proofs, is the persuasion of audiences by using emotions.
It has worked effectively when it has drawn up the sympathies and emotions of the audience causing them to accept the ideas, propositions, or calls to action.
He defines the dominant emotion of each group, not as an attempt to stereotype the group, but as part of audience analysis, although many rhetors believe that Aristotle's categories were for young men in Athens who were trying to gain political influence.
www.cod.edu /course/eng101/pathos.htm   (226 words)

 Rational Appeals vs. Emotional Appeals in Advertising | Orwig Marketing Strategies
The decision about whether to base marketing communication on rational logic or emotional appeals is at the center of a perennial debate within the marketing community.
On the other hand, were I persuading a man to buy a diamond bracelet for his wife, I’d concentrate on emotional appeals.
Importance to the Prospect — Rational appeals are generally more effective in selling products or services that might significantly contribute to the success of a business — or to the fortunes of an individual.
www.orwig.net /articles/rational_emotl/rational_emotl.html   (1574 words)

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