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	Arch Deluxe - Wikipedia, the free encyclopedia
		The Arch Deluxe was a hamburger created and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate.
		The Arch Deluxe was released in 1996 in one of the most expensive advertising campaigns to that date.
		The Arch Deluxe was a quarter pound of beef, on a toasted split-top bun topped with a circular piece of bacon, lettuce and tomato, and a "secret" mustard sauce.
	en.wikipedia.org /wiki/Arch_Deluxe (584 words)

	arch (architecture) - Hutchinson encyclopedia article about arch (architecture)
		The principle of the arch was known to the ancient Egyptians, Mesopotamians, and Greeks but arches were seldom used until Roman times, when the semicircular arch was universally adopted.
		The principal terms connected with any form of arch are the span, rise, and springing line; and the various parts: abutment, archivolt (moulding around the face or underside of an arch), crown, extrados, impost, intrados, keystone, spandrel, springer, and voussoir.
		The principal types of arch, according to their shape, are semicircular or ‘round’, segmental, stilted, round horseshoe, equilateral (pointed, with the radii equal to the span), lancet (pointed, with radii larger than the span), four-centred (pointed, with four arcs), pointed horseshoe, three-centred, cusped, and elliptical.
	encyclopedia.farlex.com /arch%20%28architecture%29 (401 words)

	arch (earth science) - Hutchinson encyclopedia article about arch (earth science) (Site not responding. Last check: 2007-11-05)
		Most sea arches are formed from the wave erosion of a headland where the backs of two caves have met and broken through.
		The roof of the arch eventually collapses to leave part of the headland isolated in the sea as a stack.
		In some cases, as at Stair Hole, Dorset, England, an arch is formed when the sea has battered a hole through a cliff of hard rock (such as limestone) and has removed soft rock (such as clay) behind.
	encyclopedia.farlex.com /arch+(earth+science) (268 words)

	[No title]
		Studying the Arch Deluxe, "the burger with the grown-up taste," is, in the end, an act of studying ourselves a little bit.
		The Arch Deluxe doesn't appear to be quite as big around as other burgers, either at McDonald's or at the competition.
		"Arches," of course, refers to "the golden arches." While the golden arches logo is always present visually, McDonald's has long ago stopped referring to itself as the "restaurant under the golden arches." So evoking the imagery of the arch reminds people of the early days of Mc Donald's decades ago.
	www.etext.org /Zines/ASCII/StuckInTraffic/stuck015.txt (4160 words)

	A Better Burger?
		The Arch Deluxe, McDonald's entry into what fast-foodies label the "garden burger" (hamburger with salad on top) market, is being introduced nationwide.
		Unlike the nationwide introduction of the Arch Deluxe, we had to roll-out the Big Mac slowly, one market at a time.
		We're talking McDonald's new Arch Deluxe — not those three months in 1969 when I was the most powerful man in the fast food industry.
	www.citypaper.net /articles/051696/article013.shtml (924 words)

	Nation's Restaurant News: McD targets adults with new menu line - McDonalds to launch new Arch Deluxe menu with new ...
		The Arch Deluxe burger, set to be launched in the United States and Canada May 9 with much fanfare, is the first product in the line.
		McDonald's calls Arch Deluxe a new flagship brand with a "brand new taste that's paving the way for a dramatic refreshening of our entire menu," according to a newspaper called Mac Today, published by the company for attendees at its biannual convention held late last month in New Orleans.
		In Mac Today the company said, "While the Arch Deluxe will help regain the balance between being special for kids and being special for adults, an entire line of Deluxe sandwiches will be aggressively tested to capitalize on the tremendous adult momentum it generates." The company said the line could potentially become McDonald's largest brand.
	www.findarticles.com /p/articles/mi_m3190/is_n18_v30/ai_18278716 (1145 words)

	@ugusta Headlines: McDonalds' three gooeyer burgers, October 8, 1996
		Besides, he says, as a result of Arch Deluxe - 100 million of which were sold in its first month - customers were clamoring for remakes of the smaller, older models.
		The Crispy Chicken Deluxe was oily-tasting, very salty and lacking in chicken flavor, but the texture was that of a true chicken breast.
		The Grilled Chicken Deluxe was slightly mushy, and the flavor bordered on metallic and artificially smoky.
	chronicle.augusta.com /headlines/100896/mickeydees.html (523 words)

	McDonald's Targets Americans' Hearts: New 'Arch Deluxe' Provides Mouthful of Calories and Fat
		Now the company is back to its old standby, junk food, judging by its new, fatty burger, the Arch Deluxe, says a prominent nutrition advocate.
		Products like the Arch Deluxe contribute in a major way to heart disease and stroke.
		According to McDonald's, an Arch Deluxe without bacon provides 560 calories, 32 grams of fat, 11 grams of saturated fat, and 960 milligrams of sodium.
	www.cspinet.org /new/archd.html (521 words)

	Custom made Orthotics and Arch supports custom made to your feet. (Site not responding. Last check: 2007-11-05)
		Deluxe Top is washable urathene with a midrange shock absorbing backing.
		Designed for the full width contour of men's shoes and is flared out between the 1st and 5th metatarsals for full balance, providing support of the arch, and control pronation or supination of the heel.
		Designed extra narrow between 1st and 5th metatarsal shafts to fit the contour of western boots, it is undercut beneath the arch area, and flared out between 1st and 5th metatarsal heads for full metatarsal control.
	www.orthotics.net /ffl/sys2easy.htm (1111 words)

	edseldraft
		The Arch Deluxe was introduced to an unenthusiastic customer base and there were said to be different reasons why.
		First of all, the target group being older also seemed to be more health conscious and the Arch Deluxe which one would think would be healthier since they were targeting adults had the up to 610 calories, 36 grams of fat, 3 grams of saturated fat and 1,190 milligrams of sodium.
		The Arch Deluxe also was more expensive, selling for over $2.00 while its competition the whopper at fast food rival Burger King was selling at 0.99cents.
	mason.gmu.edu /~dbennet4/edseldraft.html (610 words)

	Ronald McDonald Is So Busy, But Just How Does He D - Unexplained Mysteries Discussion Forums
		Thus, the Arch Deluxe had to be one of the most hyped products introduced by McDonalds...and also one of the least healthful by any food chain.
		Supposedly the Arch Deluxe, with the "Adult Taste" would appeal to those dancers and golfers and anyone else with a sophisticated palate.
		The Arch Deluxe is just a hamburger after all, with only a couple of elements that set it apart from the other menu items.
	www.unexplained-mysteries.com /forum/index.php?showtopic=3841 (1110 words)

	Marble Arch Hotels in central London, England
		But when the palace was extended in the 1840s the archway was deemed to be too small and so it was then moved to its present position, at the north-east corner of Hyde Park and the west end of Oxford Street, in 1851.
		The arch now stands on a busy traffic island, but there is in fact a long history to the site.
		Only one minute from Marble Arch and Oxford Street, in the very heart of London, the Bryanston Hotel is ideal for businessmen and tourists alike.
	www.discountcityhotels.com /Marble-Arch-London-Hotels.htm (834 words)

	Lessons from Marketing Flops
		McDonald's positioned Arch Deluxe as a "hamburger for adults" -- with a sophisticated, grown up taste.
		Arch Deluxe ads showed kids making "yucky faces," turning up their noses at the new adult burger.
		As one Wall Street analyst put it: "They teed off one of the most expensive campaigns in history, and still we estimate that comparable store sales were down for the quarter." A major management shake-up followed shortly thereafter.
	www.kassof.com /insights/ri-su97f.htm (989 words)

	Meat Industry INSIGHTS News Article (Site not responding. Last check: 2007-11-05)
		McDonald's introduced the Arch Deluxe hamburger in May 1996 with fanfare that included the Radio City Rockettes dancing with corporate clown mascot Ronald McDonald, positioning it as a more adult hamburger.
		Touting the Arch Deluxe as the largest product launch in its history, McDonald's said then that the hamburger had the potential of pulling in $1 billion in sales in its first year.
		He added that the Arch Deluxe cannot compare with the success of McDonald's Quarter Pounder with Cheese hamburger, which has been featured in some recent promotions.
	www.spcnetwork.com /mii/1997/970854.htm (477 words)

	The Net Net: West Ryder Takes on the Arche Deluxe
		He had his crown all twisted cause of the new adult sandwich at his arch-rival, the Arch Deluxe.
		I was to find out if the Arch was really deluxe.
		I made my way to my client's arch nemisis to taste the arch deluxe under the golden arches.
	www.thenetnet.com /reviews/deluxe.html (457 words)

	Bestselling author Michael Fumento reports: "Criminal Hyperbole." (Site not responding. Last check: 2007-11-05)
		And when a new Justice Department survey announced that violent crimes had dropped 9 percent in 1995, he crowed so loudly that every time he mentioned the report I had to turn the TV volume down by five notches or risk permanent ear damage.
		But the president wasn't responsible for the crime drop, any more than he was for McDonald's having introduced its Arch DeLuxe sandwich, which also happened during his term.
		The main way we know that neither Clinton nor anyone else on the federal level deserves the credit is that about 95 percent of crime is handled by state and local agencies.
	www.fumento.com /column10.html (913 words)

	Building Burgers (Site not responding. Last check: 2007-11-05)
		Selvaggio, for instance, asked what is grown up about "the burger with the grown up taste" the Arch Deluxe explains that the split top bun he says "conjures imagery of homemade bread" "Even the distribution of the sesame seeds is deliberately inconsistent." "The leaf lettuce brings a fresh food cue to the sandwich."
		Whatever the virtues of the build of the Arch Deluxe, the whole presentation with its clever shadowed arch "A" logo, its coy ads about kids hating it, may have been just too, well, arch.
		Arch Deluxe has not been the success it might have been and McDonald’s has lost a few points of market share in the past year or so.
	www.philpatton.com /burger.htm (591 words)

	Press Articles -
		In the two years it took him to concoct the Arch Deluxe--yes, two years--Chef Andrew says he tried 52 different types of mustards before settling on a Dijon that has that certain middle-aged zing.
		There is a chance, after all, that the "grownup" theme-- including commercials that show kids grimacing at the sight of an Arch Deluxe- -could backfire.
		In June, the first full month of Arch Deluxe sales, his average ticket was $5.30; two months later the number was better, at $5.61; but in September average sales were down, at $5.06.
	www.mcspotlight.org /media/press/fortune_11nov96.html (2155 words)

	Guitars Cases, Banjo Cases, Mandolin Cases, Violin Cases
		Arch top cases offer more strength, and include a deluxe padded handle, and a lock and key on one latch.
		For J200 style jumbos, arch top case, deluxe handle, locking latch.
		Hold two violins, rectangular, arch top, fitted deluxe case.
	www.guitarsam.com /catalog/guitarcases.htm (411 words)

	Adobe Photo Deluxe in TutorGig Encyclopedia
		Samuel Sorge born 1977, commonly known as Samy Deluxe, and occasionally as Sam Semilia, is an Afro...
		Deluxe Records was a record label bought by King Records.
		Deluxe Distribution was founded in 1987 in San Francisco.
	www.tutorgig.com /es/Adobe+Photo+Deluxe (856 words)

	Deluxe Leather
		The Good Feet Deluxe Leather Arch Support provides you with the same “SOLID SUPPORT” as the Deluxe Arch Support but includes fine top-grain leather for ultimate comfort.
		Like the Deluxe, this support aids in balance and requires very little, if any break-in period.
		The Deluxe Leather is made of polypropylene, with extra thickness to provide extra support and strength and a lifetime guarantee against breakage.
	goodfeet.com /Products/Deluxe_Series/Deluxe_Leather/deluxe_leather.html (146 words)

	Arch Window Treatment, Window Blind Arch, Arch Window Covering, Arched Window Blinds
		Arch windows create a statement all their own in transforming an ordinary window into a decorative accent.
		Designed with the hard-to-cover arch in mind, these pieces not only offer versatility, but also ease of installation and operation.
		The Presidential Fixed Arch Deluxe is available in all YourBlinds Hill Country and Weatherford Wood colors to match virtually any decor.
	www.yourblinds.com /products/arches/yb/ybar0201.asp (221 words)

	Garden Arch With Gate at OrchidCharm.com (Site not responding. Last check: 2007-11-05)
		Cedar Garden Arch This expertly crafted cedar wooden garden arch is quality built from solid western red cedar wood.
		Arch and gate route from the garden entrance to the wild garden.
		The classic lattice arch both wees you to the garden and invites you of your arch and gate, we rmend a yearly earth-friendly Penofin Oil.Garden, Decorations and Accents.
	www.orchidcharm.com /growing-orchid/garden-arch-with-gate.html (569 words)

	Arch Deluxe may die or get cheaper (Site not responding. Last check: 2007-11-05)
		CHICAGO (AP) -- A year after its introduction, McDonald's Corp. said Wednesday it is re-evaluating the Arch Deluxe "adult" cheeseburger, a move some analysts say could lead to the burger's eventual demise.
		Analysts have estimated McDonald's spent $100 million to introduce the Arch Deluxe in May 1996, only to see customers turn their noses up at the relatively expensive burger.
		Jack Greenberg, head of McDonald's domestic operations, and other company executives met Tuesday with securities analysts and portfolio managers, disclosing in closed-door meetings that a review of the Deluxe line was under way.
	www.chron.com /content/chronicle/business/97/08/21/mcdonald-s.2-0.html (176 words)

	McDs may drop Deluxe - Aug. 20, 1997
		The Deluxe was marketed for adults but has had a lukewarm reception among consumers and the media.
		Mitch Speiser, an analyst with Lehman Brothers, said the problem with the Arch Deluxe is that consumers compare it to Burger King's Whopper, which is less expensive.
		Of the four Deluxe offerings, Starrman said, the crispy chicken sandwich is a "home run" and the grilled chicken "does well" followed by the Fish Deluxe and Arch Deluxe.
	money.cnn.com /1997/08/20/companies/deluxe (308 words)

	Aba Daba Rentals and Sales
		Fancy White Metal Arch This enchanting archway is constructed of white metal.
		White Heavy Metal Arch This beautful archway is constructed of heavy white metal.
		White Metal Arch This delicate archway is constructed of white metal.
	www.rentrain.com /abadaba/category.php?id=2546 (1057 words)

	Diary of a Keyboard Activist: Arch Deluxe Apostolic Gay Orthodox
		Diary of a Keyboard Activist: Arch Deluxe Apostolic Gay Orthodox
		I am, after all, Arch Deluxe Apostolic Gay Orthodox.
		Tony has given me so many hours of laughter that at this point, counted up it would be at least a year's worth.
	www.panix.com /~sethbook/shepard/990214.html (1868 words)

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