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| | Good Marketing, Inc. - The Kid Experts |
 | | Arctic Circle did cut the price on its kids' meals, from $2.59-2.99 to $1.99, causing some concern among its franchisees "since a $1.99 kid's meal is a very high food cost," he acknowledges. |
 | | Restaurants trying to appeal to a generation of children, which has grown accustomed to prizes with their fast-food meals, should consider some sort of take-home item, notes Sid Good, the marketing consultant. |
 | | Arctic Circle offers parties in the stores with playgrounds and has contracted with a local clown association to entertain, says Roberts, but party business is still small, perhaps one a month. |
| www.thekidexperts.com /12.html (3321 words) |
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