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	Aspirational age - Wikipedia, the free encyclopedia
		Aspirational age is a concept from advertising and marketing, and refers to an ideal age whose characteristics consumers aspire to embody.
		It is said that the aspirational age in Western society is 16 or 17, the cusp between childhood and adulthood.
		In theory, consumers younger than this age aspire to the maturity and freedom it signifies, while those older than it seek to recapture the (real or imagined) youthfulness and freedom from responsibility of this age.
	en.wikipedia.org /wiki/Aspirational_age (136 words)

	Index - [At What Age?...are school-children employed, married and taken to court]
		A minimum age for completion of compulsory education is not mentioned, however, the Committee's Guidelines for Periodic Reports require States to "indicate the particular measures adopted to make primary education compulsory and available free for all, particularly children, indicating the minimum age for enrolment in primary school, the minimum and maximum ages for compulsory education".
		Free and compulsory education of good quality secured until the minimum age for entry to employment is a critical factor in the struggle against economic exploitation of children, while child labour is a fundamental obstacle to the development and implementation of compulsory education strategies.
		The rule of interpretation is to record only the age where there is no possibility for evidence to show that the child fulfils the criteria for criminal responsibility, that is to say that he or she is fully exempt from being criminally liable.
	right-to-education.org /content/age (3994 words)

	Gilleard and Higgs: Ageing and the Limiting Conditions of the Body
		These attempts to view 'old age' and 'ageing' as socially constructed texts masking historical power differentials of gender, income and property are viewed as problematic not least because of their propensity to seek 'unlimited' resources to reverse these power differentials.
		As age becomes a concern to a wider public, and as the inefficiencies of old age become costlier and costlier in the public mind, the body becomes a matter of increasing concern.
		The ultra- modern aspirational science that seeks to prevent Alzheimer's (and thereby save billions of dollars/pounds) and the reactionary post-modernism that reaches for a communitarian agreement to limit what the old are owed each can be viewed as offering their own resolutions to the problem of the potential indeterminacy of age.
	www.socresonline.org.uk /3/4/4.html (5712 words)

	The Australian Public Intellectual Network (Site not responding. Last check: 2007-11-02)
		They railed against the ingratitude of the aspirationals, who were said to have betrayed their working-class roots, and against the aspirational’s vulgar desire for personal advancement, which they viewed as an affront to their dream of an egalitarian Australia.
		Accordingly, the aspirationals were said to be: materialistic, in that they seek financial gain above all else;10 apolitical, in that they swing towards the party that offers them the biggest tax break;11 and selfobsessed, in that they seek to improve themselves and their circumstances at the expense of others.
		While it is easy to dismiss the strange alliances that have circulated in recent debates, such as ‘aspirational equality’ and ‘fair competition’, as repugnant oxymorons, such clumsy, hybrid associations represent attempts to address the contradictory effects of egalitarian interventions in an unequal society; effects that were not anticipated by the egalitarians of the past.
	www.api-network.com /articles/index.php?jas80_gabriel (5442 words)

	Diogenes Lamp » Blog Archive » John Howard’s despised ‘aspirational voters’
		The aspirational voter is said to possess a yet-undiscovered anatomical peculiarity called ‘the hip pocket nerve’.
		All this insulting term means is the aspirational voter prefers to retain the products of their own work, rather than having it taken from them to build up some left wing public servant’s superannuation.
		These aspirational voters really are just sensible people who do not decide their vote on ‘more funding’ issues like the republic, climate change, and lesbians with disabilities.
	www.diogeneslamp.net /?p=200 (1013 words)

	Guidelines for the Evaluation of Dementia and Age-Related Cognitive Decline
		Declines in memory and cognitive abilities are a normal consequence of aging in humans (e.g., Craik & Salthouse, 1992).
		Aging and Neuropsychological Assessment, 1992), Nussbaum (Handbook of Neuropsychology and Aging, 1997), and Storandt and VandenBos (Neuropsychological Assessment of Dementia and Depression in Older Adults: A Clinician's Guide, 1994) present a variety of useful psychological and neuropsychological methods and issues relevant to assessing older adults.
		Because declines in average levels of performance with age are observed on some tests, it is important that tests selected for use in the evaluation of dementia and age-related cognitive decline have adequate age-adjusted norms.
	www.apa.org /practice/dementia.html (4296 words)

	Between fear and hope - Election 2004 - www.theage.com.au
		The aspirational election is more like a frog - it requires inspiration and a grasp of the prevailing zeitgeist.
		It is a smart move for Latham to side with the "aspirational" voter, but the risk lies in alienating the survivalist voter.
		Latham's age, interacting with other factors, is his killer advantage in the fear/hope stakes.
	www.theage.com.au /articles/2004/08/28/1093518160818.html (1477 words)

	ARPA: ‘Aspirational Voters’ and the 2004 Federal Election
		‘Aspirational voter’ is another way of saying ‘middle class voter’ with one important difference: many voters’ current middle class status rests on the fragile foundation of high levels of personal and household debt.
		Aspirationals have been variously described as the new ‘conservative right’—anti-egalitarian and anti-union, favouring tax cuts, driving new cars, and sending their kids to private schools (Carney 2001; Green 2001; Stephens 2001; Henderson 2001; MacKay 2001; Davidson 2001; Hamilton 2003; Burchell 2003; Glover 2004; Manne 2004).
		Latham’s identification of the ‘aspirational voter’ does point towards a new type of voter, albeit part of the broad middle class, from which both Labor and the Coalition parties must gain majority support if they are to win elections.
	www.australianreview.net /digest/2005/07/manning.html (1511 words)

	Article \| Girls' Sexy Aspirations are marketers' target
		It's known as "aspirational advertising" - appealing to people through images of what they wish they were - and a quick visit to the mall makes it clear that marketers believe what girls, at any rate, want to be is an 18-year-old starlet on the make.
		That was when marketers first noted that with the dramatic changes in domestic life, brought about by single-parent homes, working mothers, and a new philosophy of child empowerment, kids as young as 8 were making a lot of the household and clothing-purchasing decisions once left to the housewife.
		Aspirational age marketing with its hip, savvy youngsters has spread from fashion to Heinz ketchup, to Kodak cameras and even Ford Explorers.
	www.manhattan-institute.org /html/_philinq-girls_sexy_aspiration.htm (824 words)

	Publications - Communication Strategy Overview (Site not responding. Last check: 2007-11-02)
		Secondary focus on high school age youth (approximately ages 14 to18) and late elementary school age adolescents (approximately ages 9 to 11).
		Age of children: Primary focus on parents/caregivers of middle school age adolescents.
		Thus, the use of these elements should be tempered by consideration of the age and cognitive capacities of the target audience.
	www.mediacampaign.org /publications/strat_overview/overview.html (2088 words)

	How old is Barbie? \| Ask MetaFilter (Site not responding. Last check: 2007-11-02)
		I never thought about her age as a kid, but I'm beginning to think that she is ageless, that whatever "age" she is doesn't actually exist in real life...
		This USENET post states that her age is 17 or 18 (from a Barbie story book) and she is still in high school, so that contradicts Mattel's site.
		This article mentions the age difference too: "It is interesting to note that since the Barbie doll project began with Germany's Bild-Lilly during the mid-1950s, the Barbie dolls and fashions up to 1961 have a 1950s look and feel to them.
	ask.metafilter.com /mefi/18198 (1418 words)

	Alice Bailey & Djwhal Khul - The Reappearance of the Christ - V - Revelation of the Mysteries of Initiation (Site not responding. Last check: 2007-11-02)
		In Gemini, its symbolical sign of the two pillars set its seal upon the Masonic Fraternity of the time [127] and the two pillars of Jachin and Boaz - to give them their Jewish names which are, of course, not their real names - came into being approximately eight thousand years ago.
		One of the lessons to be learnt by humanity at the present time (a time which is the antechamber to the new age) is how few material things are really necessary to life and happiness.
		The stimulation [129] of the objective Hierarchy will be increasingly potent and the Aquarian Age will see so many of the sons of men accepting the great Renunciation that world effort will be on the same scale as the mass education of mankind in the Piscean Age.
	laluni.helloyou.ws /netnews/bk/reappearance/reap1037.html (981 words)

	Generations \| Introduction
		Like all cultural constructions, the image of old age as a vulnerable period was transmitted to a generation of students.
		The need to protect the aged was even codified in institutional policy; review board guidelines for university researchers flag both children and subjects over age 65 as "special or vulnerable populations" (University of South Florida, 2001).
		Her article is particularly useful because the rural aged are sometimes ignored in assessing the power of media images on lifestyle choices.
	www.generationsjournal.org /generations/gen25-3/intro.html (2631 words)

	State Bar of Georgia - Lawyer's Creed
		The Creed and Aspirational Statement cannot be imposed by edict because moral integrity and unselfish dedication to the welfare of others cannot be legislated.
		The Lawyer's Creed and Aspirational Statement on Professionalism were adopted by the Commission in 1990 and by Supreme Court order made a part of the Rules and Regulations for the Organization and Government of the State Bar of Georgia.
		The purpose of the Lawyer's Creed and Aspirational Statement on Professionalism is to serve as encouragement, guidance and assistance to individual lawyers, law firms, and bar associations as they recognize the special obligations that attach to their calling and their responsibility to serve others.
	www.gabar.org /related_organizations/chief_justices_commission_on_professionalism/lawyers_creed (1896 words)

	The business case for age diversity - case studies
		Age can be seen as the backbone or key issue in diversity.
		Age profiling and feedback from local personnel managers on the age profile of recruits helped HM Land Registry (HMLR) realise that there was further research to be done and issues to consider.
		Aspirational targets can be set across the organisation and if these are not met, then procedures should be reviewed and help offered to improve performance
	www.efa-agediversity.org.uk /case-studies/hmlr1.htm (453 words)

	Working longer means more help for adult learners
		The draft Age Discrimination Regulations finally appeared in mid-July along with the third and final consultation document, suitably titled Coming of Age.
		Our aim is to raise awareness of the gulf between the age profile of adult learners and the adult population.
		Patrick is Chief Executive of the Third Age Employment Network (TAEN), an independent charity, working for better opportunities for mature people to continue to learn, work and earn for as long as they want, or need, to do so.
	www.management-issues.com /display_page.asp?section=opinion&id=2508 (528 words)

	Eye Weekly - Books - 01.27.00
		It's the age group most concerned with fitting in, but they're also the people hit hardest by images of kids their own age urinating in bags at their work stations or being forced to work six or seven days a week.
		Church groups and unions have been screaming about it for years, but it was only when students at Harvard or U of T started asking questions about Pepsi's investment in Burma that you get their attention -- because that's the target market.
		The notion that we all want to look and act like we did at the end of high school is questionable.
	www.eye.net /eye/issue/issue_01.27.00/arts/books.html (723 words)

	Polemica: The Burden of the Aspirational-state
		It becomes impossible to talk of the aspirationals without a communion of the state apparatus in support of their lifestyle; Howard's aspirational-state.
		Where receivers of welfare are villified, aspirational's dependence on the state is celebrated as individualist self-determination.
		Yet only a few years ago NSW (the centre of aspirational Australia, apparently) had a state election where greed was on the table: the Libs offered a substantial bribe to anyone who had an electricity bill to vote for them and electricity privatisation.
	www.polemica.info /archives/2006/07/the_burden_of_t.html (4432 words)

	How Labor squandered a golden opportunity - Tim Colebatch - www.theage.com.au
		This was a budget aimed at winning votes, and despite the bad reviews in the Taverner poll in The Sunday Age - which found two-thirds of people surveyed thought they would get no benefit from it and would rather the money were spent on improving services - I suspect it will do that.
		Because they are the "aspirational" voters Mark Latham had made his own.
		In part, because of an urban myth that the marginal seats are in the outer suburbs of the big cities, and are full of upwardly mobile young "aspirational" couples with two incomes, kids in the 4WD and a whopping mortgage.
	www.theage.com.au /articles/2004/05/17/1084783448923.html?from=storylhs (941 words)

	American Prospect Online - ViewPrint
		The new data have convinced even the most skeptical that an approach that worked in the industrial age is not as suited to the new, globalized information-era economy, where isolated voters look first at character as they assess candidates.
		Rose calculated average household incomes over a 15-year period for people between 26 and 59 years of age, the prime earning years, and found that the average annual family income for adults was a robust $66,000 for males and $61,000 for females.
		Yet the broader social reality suggests that the focus of these middle-income voters on cultural traditionalism is not entirely separate from their economic aspirations.
	www.prospect.org /web/page.ww?section=root&name=ViewPrint&articleId=10831 (3324 words)

	Mega-trends: convenience food and health to double in ten years
		The ten trends which Datamonitor believes will impact/shape new products and services to come are the age, gender, lifestage, income complexities together with individualism, sensory, comfort, connectivity, convenience and health.
		The report recommends that manufacturers offer age defying products that are aligned with the aspirational age of consumers - a desire to be older or younger.
		In addition, ‘ageless marketing', which targets values and attitudes shared by all generations rather than specific age groups, will be important in appealing to a wide range of consumers, without alienating important groups.
	www.foodnavigator.com /news/news-ng.asp?n=61970-food-convenience-trends (1061 words)

	ParaPundit: Aspirational People Are More Pro-American
		But perhaps that is not surprising: This is the group whose lives would have been most directly affected by the experience of the Solidarity movement and martial law—events that occurred when they were in their teens and 20s—and they would have the clearest memories of American support for the Polish underground movement.
		For those between the ages of 15 and 29, the numbers are far lower: 31.9 percent (Britain), 37.4 percent (Italy), 27 percent (Australia), and 19.9 percent (Canada).
		And these aspirational classes, filled with people who are upwardly mobile or would like to be, tend to be pro—American as well.
	www.parapundit.com /archives/002875.html (1467 words)

	AdAgeChina (Site not responding. Last check: 2007-11-02)
		The device is not only for voice but also for entertainment, so it's natural that would become an aspiration symbol from a fashion perspective and that it's customized--and customizable--for various personalities, particularly among youth.
		Tatelman: The magic happens when you're able to take very complex technology and mask it with exquisite design and function that enables consumers to utilize a device seamlessly in their daily life but it also has iconic beauty.
		Youth there are interested in the same aspirational attributes as youth in the big cities.
	www.adage.com /china/article.php?article_id=109559 (1001 words)

	Consumer Behaviour: Buying, Having and Being, Second Canadian Edition Chapter 15 -- Multiple Choice (Site not responding. Last check: 2007-11-02)
		People of relatively the same age, who have shared many of the same life experiences at about the same time, and tend to feel comfortable with others of their own age or background, are called:
		The much-heralded age segment known as the "baby boomers" refers to those persons born in North America between:
		they are aged 9 to 14, in between childhood and adolescence
	cwx.prenhall.com /bookbind/pubbooks/ca_ph_solomon_conbeh_2/chapter15/multiple1/deluxe-content.html (957 words)

	DNA - Money - Is median advertising all fruits and not prone to flaws? - Daily News & Analysis (Site not responding. Last check: 2007-11-02)
		There are too many sub-stratas within the homogenous oceans of mature and young, to assume that everyone's migrating in mental age at the same lick, they say.
		He cites how Sprite is built around a teen insight; its core 17-19 year audience is confused by the abundance of choices before them and Sprite tells them we empathise, but trust your instinct which is the right choice.
		Finally, median-targeting at age 35, may hook in many age groups but is actually narrow spectrum branding - one pinpoint ray on one (mental) age point.
	www.dnaindia.com /report.asp?NewsID=1001841&CatID=4 (711 words)

	RetailWire Print Pages
		Use cues such as age of actor sparingly unless there is a particular reason your product is ONLY suited for a certain age group.
		However, with baby boomers aging and the earliest group moving toward retirement age, ignoring this demographic group will be a big, costly mistake.
		They usually have a good mix of ages among the models, but the one thing they all have in common is an appearance of vitality.
	www.retailwire.com /Print/PrintDocument.cfm?DOC_ID=10112 (2176 words)

	Alice Bailey & Djwhal Khul - Discipleship in the New Age II - Talks To Disciples - Group Instruction (Site not responding. Last check: 2007-11-02)
		When the instructions on the designated themes are completed, I will write an instruction upon group work which will close all that I have to say on the subject in the two volumes of the book Discipleship in the New Age.
		The fact that the aspiration and the development of a disciple (usually stimulated by some senior disciple) has enabled him in thought and consciousness to reach the periphery of the Ashram; sometimes the spiritual forcing process brings him to that [91] point prematurely.
		The disciple is, however, there; the next move is (as you say) up to the Master; he must then give the disciple the opportunity to move closer, if the capacity for such a step lies in him.
	laluni.helloyou.ws /netnews/bk/discipleship2/disc2028.html (1202 words)

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