| | The Attention Economy: The Natural Economy of the Net (Site not responding. Last check: 2007-11-03) |
 | | In a full attention economy practically all organizations will be basically temporary, either communities in which attention is shared around pretty equally, or, more often, entourages of fans who form around one or a few stars to help them achieve the performances they are attempting. |
 | | If the whole world is an attention economy, then making material goods, growing food from scratch in a garden or on a farm, or obtaining resources in any other fashion, and ultimately turning these over to you can be a direct act of attention paying. |
 | | Very few of today's attention getters can expect to remain in the public eye for thousands of years, but they do have a far better shot at reaping the benefits of attention from millions of people through the Web while they are still alive. |
| www.firstmonday.dk /issues/issue2_4/goldhaber (8870 words) |