| |
Ghost Sites/ Museum of Electronic Failure/ Autopact.com |
 | | To provide a more positive association, "Otto of Autopact" was created, and it is Otto's somewhat abstract, smiling face that we see on the screenshot below - along with a new improved slogan ("One Less Thing to Worry About"). |
 | | Nothing remains of Autopact.com (the domain currently goes nowhere), but two clips from its television and radio campaigns have been preserved on ROI Marketing's Web site, along with an interesting "brand-repositioning" case study conducted by this firm on behalf of Autopact. |
 | | If you have other information, including amplification and/or corrections concerning the history of Autopact.com that you would like to see incorporated into this WebElegy, please send e-mail to Steve Baldwin and I will try to include it as time provides. |
| www.disobey.com /ghostsites/mef/autopact.shtml (277 words) |