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Topic: Axe (deodorant)

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	HLL - Brands - Home & Personal Care - Deodrant - Axe - The Magnet
		Axe, the deodorant that is considered cool, fashionable and stylish by young men was launched in India in 1999.
		Axe has a mix that is completely harmonised globally – from its proposition and communication to the product, as available on the shelf.
		Axe has become the leading male deodorant brand in India within just one year of its launch.
	www.hll.com /brands/axe_magnet.asp (151 words)

	Axe Deodorant Bodyspray -- Recommendations and Resources (Site not responding. Last check: 2007-11-07)
		Deodorants are usually applied in an aerosol spray or in a liquid roll-on form, but other forms also exist, such as alum crystals.
		An axe (also spelt as ax) is a tool with a metal blade that is securely fastened at a 90 degree angle to a handle, usually of wood, while a blade fastened horizontally is called an adze.
		The typical use for an axe is to split and shape wood and chop down trees, but in the past they have been used in war, like the Neolithic and later battle-axe, the hurlbat, and throwing-axe (the Frankish axe or ''francisca''), cf tomahawk.
	www.becomingapediatrician.com /health/9/axe-deodorant-bodyspray.html (1328 words)

	Wikinfo \| Axe (Site not responding. Last check: 2007-11-07)
		An axe is a tool with a metal blade fastened to a handle at 90 degrees, commonly used to split wood, which have also been used as weapons.
		Axe is the name of two rivers in the South of England.
		Axe is also a brand of aerosol and solid deodorant.
	www.wikinfo.org /wiki.php?title=Axe (209 words)

	BayReviews.com - Axe Body Spray Review
		Axe makes these great body sprays that comes in really cool fl cans; these are 4 ounce aerosol cans.
		Axe has come up with a unique can design that had a button on the top that you have to slide forward and then push down; this stops those accidental sprays where you get the contents in your face or eyes.
		Axe describes this scent as "ocean meets citrus" and they are right on the money.
	www.bayreviews.com /reviews/beauty/axe_deodorant_spray.html (670 words)

	Unilever Brings World's No. 1 Male Deodorant Brand to the U.S.
		AXE is the leading male antiperspirant and deodorant brand in most of the 60 countries where it is sold and commands a market share between 10 percent and 20 percent (includes male and female brands) in most of these markets.
		Axe comes in six varieties (Apollo, Kilo, Orion, Phoenix, Tsunami and Voodoo) that were developed by world-renowned fragrance expert Ann Gottlieb, who created CK1 and other prestige fragrances.
		AXE has enjoyed consumer acceptance in markets where spray deodorant was not the lead form: AXE created the deodorant body spray market in Australia and has driven growth in sprays from 62 percent among men in the AP/Deo category in 1999 to 68 percent in 2001.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-13-2002/0001782085&EDATE= (792 words)

	The Seattle Times: Living: Evil Axe-is: sexy ads, stinky teens
		The manufacturers aren't selling deodorant so much as they are selling sex and manliness, which is why the product is so popular with 12- and 13-year-olds, who haven't quite got a grip on either of those things yet.
		Unilever introduced Axe to the United States market in 2002 with television commercials showing beautiful women attacking male mannequins that had been sprayed with Axe, which of course drove the women insane with desire.
		Axe, which comes in several scents, was formulated to be really strong so young guys would know they were getting something manly at the first whiff.
	seattletimes.nwsource.com /html/living/2002344720_jdl23.html (721 words)

	Axe (disambiguation) - Wikipedia, the free encyclopedia
		An axe is a tool with a metal blade, commonly used to split wood.
		Grandfather's old axe is a colloquialism for something of which little original remains.
		AXE method is used in chemistry to determine the molecular geometry of simple molecules.
	en.wikipedia.org /wiki/Axe_(disambiguation) (186 words)

	HLL - Know Us - Brands - Personalproducts - Deodorants - Axe
		Axe has a mix that is completely harmonised globally - from its proposition and communication to the product, as available on the shelf.
		Axe is available in four fragrances: Java, Alaska, Atlantis and Voodoo.
		Voodoo has become the leading male deodorant brand in India within just one and a half years from its launch.
	www.hll.com /hll_Flash/knowus/personalpro_deodorants_axe.html (150 words)

	AXE Mechanical Can Stolen! Suspects Include Large Group of Females
		Rumor has it the mechanical can was partially made from recycled AXE Deodorant Bodyspray cans and the women who stole it probably just succumbed to the AXE Effect." AXE is offering a $1,000 reward for any information leading to the recovery of the AXE Rodeo can.
		While AXE is best known for its deodorant bodyspray, it's also available in an anti-perspirant and deodorant and, new for 2005, a shower gel.
		AXE products are available at food, drug and mass outlets at a suggested retail price of between $3.99 and $4.99.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-29-2005/0003493952&EDATE= (373 words)

	Strategymag.com - The Axe effect
		Axe is one of many new men's products launched to take advantage of new male insecurities about hygiene.
		More than just a deodorant, the instructions on the can suggest spraying it "on your underarms, chest, neck - all the hot spots." To succeed, Axe needs to create a refined sense of smell in young men.
		In the U.K., Axe is already firmly established, with 59% of young men ranking it as a brand designed specifically "for them." One out of every two young men has at least one can of the body spray in his medicine cabinet.
	www.strategymag.com /articles/magazine/20021202/axe.html (496 words)

	Hispanic PR Wire - GUYS GAIN A NEW EDGE IN THE DATING GAME WITH AXE DEODORANT WARNING: NOT YOUR GRANDFATHER'S OLD STICK
		The global popularity of AXE is powerful and growing even in countries where it has been an established brand for a decade or more.
		AXE is sold in 60-plus countries, more than any other male deodorant brand.
		AXE is available at food drug and mass outlets at a suggested retail price of between $3.99 and $4.99.
	www.hispanicprwire.com /news.php?l=in&id=1012&cha=14 (807 words)

	Nicholas Roussos: Review: Axe Deodorant (Site not responding. Last check: 2007-11-07)
		For the past couple of years, I've been drifting from deodorant to deodorant with little care to which stick I picked up.
		There were three things I wanted in a deodorant: 1) Availability: I had to be able to find it regularly in order to use it regularly.
		After a careful perusal of the deodorant isle, I chose Axe's Invisible Dry Deodorant in Phoenix scent.
	www.nicholasroussos.com /2005/06/review-axe-deodorant.html (605 words)

	Read Reviews on Axe Body Deoderant - MouthShut.com
		Whether you use AXE (or as it is known in the UK, LYNX), this is one of the best of the mid-cost body sprays/deodorants.
		I wrote ’’Axe Body Spray’’; as my title to this review because I think it’s meant to be used more as a body spray than as a deodorant.
		AXE Alantis Cologne Deodrant For Men Well, this is the deo that i use.
	www.mouthshut.com /product-reviews/Axe_Body_Deoderant-925039490.html (931 words)

	Axe Antiperspirants & Deodorants at MSN Shopping
		AXE Deodorant Bodyspray For Men, Kilo, 4 oz
		AXE Deodorant Bodyspray For Men, Essence, 4 oz
		AXE Deodorant Bodyspray For Men, Touch, 4 oz
	shopping.msn.com /results/shp/?bCatId=4822,av=3288-4569446,av=2-127705 (148 words)

	The Hindu Business Line : HLL may axe Rexona deos -- Focus now on Axe, relaunched Ponds
		Considering the market share of its male deodorant brand, Axe, recently exceeded that of its largest selling brand of Rexona, the company is considering withdrawing the Rexona brand of deodorants from the market, thereby making room for just two brands - Axe and the recently-relaunched Ponds.
		In fact, after the failure of the Impulse brand of deodorants, HLL decided to resurrect the Ponds portfolio of deodorants comprising Ponds Dreamflower and Ponds Magic.
		Subsequently, the feminine fragrance-led deodorant brand of Ponds Dreamflower (by stretching the equity of its talc) was introduced as a product specific to the Indian market followed by Ponds Magic, a slightly more premium offering.
	www.blonnet.com /2002/06/05/stories/2002060501990600.htm (628 words)

	Spacefem.com :: View topic - Axe Deodorant Body-Spray
		The only Axe commercial I've seen is the one where there is a pizza guy mannequin that was sprayed with Axe, and two girls are 'groping' the mannequin.
		Axe is constantly sprayed in the halls at my school and I have yet to see one girl not cover her nose and run through the spray horrified.
		Not to mention, Axe isn't supposed to be in our school anyways, so if a guy is caught at school with Axe, he's politely asked to take it home.
	www.spacefem.com /forum/viewtopic.php?t=16403 (2430 words)

	Buy AXE Deodorant Bodyspray For Men, Apollo (Site not responding. Last check: 2007-11-07)
		AXE Deodorant Bodyspray For Men, Clix, 4 oz
		AXE Deodorant Bodyspray For Men, Phoenix, 4 oz
		I picked up my first AXE deodorant mainly out of curiosity from the old TV commercials, and it turned out to be a really good buy.
	onsale-now.net /axe-deodorant-bodyspray-for-men-apollo-+p76319+1+1.html (302 words)

	adfreak: Axe deodorant takes its show on the road (Site not responding. Last check: 2007-11-07)
		Axe deodorant takes its show on the road
		Axe is paying two guys, Evan and Gareth—yes, Gareth not Garth—to cruise around the country like “seduction crash test dummies” and pick up women.
		May 19, 2005 7:46:01 PM The video of Gareth in a speedo is hilarious.
	adweek.blogs.com /adfreak/2005/05/so_the_advertis.html (261 words)

	Shopping.com - Shopping made simple
		Axe Deodorant Body Spray for Men, Kilo 4 oz
		AXE Deodorant Bodyspray Variety Pack Kilo Phoenix Tsunami and Voodoo 4 oz For Men
		AXE Deodorant Bodyspray orion and Apollo Combo 4 oz For Men
	www.shopping.com /xGS-Axe_Deodorant (554 words)

	Compare Prices and Read Reviews on Axe Deodorant Bodyspray For Men, Phoenix at Epinions.com
		The deodorant has a similar smell, but can't quite replicate the spray's smell.
		The gel deodorant is really greasy and gooey and I would never buy it again.
		As some of the other reviewers have already said, this is kind of a light smell and that may be a good thing but it is also a trendy thing so it may make you less noticable.
	www.epinions.com /pr-Fragrances-Axe_Deodorant_Bodyspray_For_Men_Phoenix/display_~reviews (647 words)

	Axe
		AXE’s commitment to helping guys has led it to become the No. 1 one male deodorant brand in North America.
		Ever since AXE deodorant bodyspray launched in the US in 2002, the rules of the dating game have changed.
		A long standing secret in Europe (and you thought it was the accents) where it got its start in the 1980s, AXE now includes deodorant bodysprays, anti-perspirant sticks and new shower gel.
	www.unileverusa.com /ourbrands/personalcare/axe.asp (190 words)

	Axe (deodorant) - Wikipedia, the free encyclopedia
		In Australia, New Zealand, Ireland, and the United Kingdom it is sold as Lynx.
		Axe was first launched in the United Kingdom under the name "Lynx" by Elida Gibbs Ltd. in 1985.
		In early 2006, Axe began marketing a body wash via a fictitious cult that helps men cleanse their bodies and conscience from questionable casual sexual encounters.
	en.wikipedia.org /wiki/Axe_(deodorant) (1082 words)

	Review On Axe Body Deoderant by mbfarookh - MouthShut.com
		No need of an axe in your hand, all you need is a little AXE on your body…and serious body armour…for protection from ladies.
		A body deodorant is effective in curtailing the activity of the bacteria and other germs on a person’s sweat, thereby reducing bad body odour whereas a perfume merely masks body odour.
		The AXE Body Spray is one such deodorant which is both a deodorizer and a perfume rolled into one.
	www.mouthshut.com /readreview/69151-1.html (837 words)

	Become.com - Shop results for axe deodorant
		Axe Deodorant Bodyspray is the all-over bodyspray with effective deodorant protection and a long lasting fragrance designed to seduce the ladies...
		Shower Gel Uses Axe Shower Gel For Men: A Shower Gel made especially for guys which combines a revitalizing fragrance with a lather enhancing...
		Axe Re-Load shower gel with revitalizing oxygen recharges you for whatever or whomever comes...
	www.become.com /shop?q=axe+deodorant (205 words)

	Northeastern University Times New Roman (Site not responding. Last check: 2007-11-07)
		The woman, presumably due to the “Axe Effect,” is unable to resist her libidinal urges.
		Because TV is always right, I knew the commercial was guaranteed proof Axe Deoderant spray would lead to wild and unexpected casual sex with random beautiful women.
		People later told me that she was in such a state of sexual frustration she was looking for whatever morsel of flesh she could get.
	www.nutimesnewroman.neu.edu /v1i1/axe_effect.html (510 words)

	.:Echo Magazine - Graduation Anxiety Quiz
		You’ve seen the tantalizing TV ads where a sexy blonde douses a male mannequin with Axe Deodorant Body Spray, eyes the dummy hungrily, then coils her slender body around it and goes at it like a teen on prom night.
		The Chicago-based Axe has brought its six scents into the medicine cabinets of millions of men with overzealous product names of mythical proportions.
		Axe’s hilarious ads may leave some skeptics with a false hope in the dating game, but Kevin Olchawa, spokesperson for Axe, clears the air: “The advertisement is obviously tongue-in-cheek, witty and funny so we relate really well to the target audience,” he says.
	www.colum.edu /echo/back/sumfall03/issues5.html (530 words)

	Kiss my Axe
		The company claims that this deodorant is some sort of incredibly potent aphrodesiac.
		Advertisements show girls leaping upon hapless males who just happen to be using Axe deodorant.
		They could have this image on the screen, and one of those deadpan voices could be saying in the background, "You mess with Axe, you lose your head." I think it's kind of catchy.
	www.angelfire.com /d20/dice5/axe.html (401 words)

	Axe Deodorant Body Spray For Men, Kilo- 4 Oz
		Axe Deodorant Body Spray For Men, Kilo- 4 Oz Darisimall.com - Online Store for Health, Beauty products and Household Needs.
		Its a deodorant with a seductive fragrance, so its meant to be used everyday, not just for special occasions.
		Unlike a standard deodorant, its for the whole upper body.
	store.darisimall.com /685404.html (89 words)

	Adrants » Axe Prepares Men For Sex
		not yet aware of the Axe ad campaign messaging, went out and bought some of the company's shower gel then, checking the campaign out, commented on heavy intertwining of sex to sell the product, writing, "As I've said before, male showering is marketed as a requirement for meeting the standards of the other, cleaner sex.
		Attractiveness isn't the end goal of showering here; sex is. The Axe website makes their intentions clearer than a horny freshman at a sorority party.
		After seeing those commercials for Axe & Tag I was lead to believe that both products contained pheromones,if so I think it should be illegal for any person to wear a cologn or deodorant with this ingredient in the work place.
	www.adrants.com /2005/05/axe-prepares-men-for-sex.php (1069 words)

	eBay - axe phoenix deodorant, Bath Body, Health Beauty items on eBay.com (Site not responding. Last check: 2007-11-07)
		Axe Deodorant Body Spray Phoenix Fragrance Travel 1oz
		Axe Deodorant Body Spray Travel Size, Phoenix - 1Oz
		Axe Deodorant Body Spray for Men, Phoenix - 4 Oz
	search-desc.ebay.com /search/search.dll?query=axe+phoenix+deodorant&... (293 words)

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