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| | Burger King adds veggie burger, reduced-fat mayo to menu - Mar. 14, 2002 |
 | | The company is casting the veggie burger in the light of the new advertising it launched on March 4, which is, "BK, YOU GOT IT!" The new slogan, along with 13 new or enhanced products, have been introduced to celebrate the 45th anniversary of the Whopper sandwich. |
 | | Burger King Corp., a subsidiary of Diageo PLC (DEO: Research, Estimates), plans to run a full-page ad in USA Today on March 18 as well as television commercials to support the launch of the veggie burger. |
 | | The 330-calorie veggie burger, which goes on sale Monday at a recommended price of $1.99, includes a patty made of vegetables, grains and spices, the same four-inch sesame-seed bun used for the chain's hamburgers, shredded lettuce, two tomato slices and 3/8 of an ounce of reduced-fat mayonnaise. |
| money.cnn.com /2002/03/14/news/companies/burgerking_veggie (914 words) |
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