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	BMW films - Wikipedia, the free encyclopedia
		The BMW film series The Hire began as a series of five short films (each about five minutes long) produced for the Internet in summer 2001.
		BMW now prominently sells a DVD compilation of all eight films, including The Follow, for a nominal shipping fee (which is identical for any shipping address worldwide) via the BMW Films website.
		Dark Horse Comics and BMW Films The Hire Series are bringing The Hire - the award-winning action series featuring the enigmatic hero capable of doing the hard thing for the right reasons - to the comics pages, with an original series set to hit in August.
	en.wikipedia.org /wiki/BMW_films (529 words)

	BMW - Wikipedia, the free encyclopedia
		BMW has admitted to using between 25,000 and 30,000 slave labourers during this period, consisting of both inmates of infamous concentration camps such as Dachau and prisoners of war.
		BMW was banned from manufacturing for three years by the Allies and did not produce a car model until 1952.
		BMW motorcycles were first produced in 1923 and had an unusual "boxer twin" engine, with two air-cooled cylinders protruding from opposite sides of the machine, hence the lateral movement when one accelerates.
	en.wikipedia.org /wiki/BMW (3944 words)

	BMW World - Films
		In addition to the Internet, The Hire was showcased on a BMW Films Channel on DirecTV, and projected digitally in commercial theaters nationwide through the BMW Films Digital Cinema Series, a partnership with Microsoft.
		The BMW cars used in the films include the 740i, 540i 6-speed, 330Ci, Z3 roadster 3.0i, 530i, X5 3.0i, and 745i.
		The film series was designed by Fallon Minneapolis for BMW Films.
	www.bmwworld.com /media/films/bmwfilms.htm (694 words)

	iMedia Connection: BMW Films: The Ultimate Marketing Scheme
		BMW knew that the average work-hard, play-hard customer was 46 years old, with a median income of about $150,000.
		Combining the ideas of producing a series of short films and using the Internet in an advertising campaign, short films for the Internet was born with BMW Films.
		BMW assembled a cast of A-list directors and actors, and developed scripts within the basic framework of having a central character that helped people through difficult circumstances using deft driving skills—in a BMW.
	www.imediaconnection.com /content/546.asp (747 words)

	JS Online: Web mini-films promote BMW
		Although each film prominently features a BMW, top directors including Ang Lee, John Frankenheimer and Madonna's husband, Guy Ritchie, were given free rein to tell their own stories without making a commercial.
		The final film, "Powder Keg," is a gritty docudrama directed by Alejandro Gonzalez Inarritu ("Amores Perros").
		BMW will not disclose precisely how many Internet users have viewed the films, though upcoming ads for "The Hire" indicate the number is pushing 3 million.
	jsonline.com /onwisconsin/movies/jun01/webfilm09060801.asp?format=print (393 words)

	Reggie Award Winner 2002 - Promotion Marketing Association (Site not responding. Last check: 2007-10-09)
		Although BMW has enjoyed steady sales growth in recent years in the luxury/performance automobile category, the automaker wanted to ensure that it did not lose its relevance with the younger customer base.
		BMW Films, a series of Internet short films that each revolved around a new action hero called The Driver and the BMWs he drove to complete his missions, was developed to reach the target audience and deliver content rather than sponsor content.
		BMW Films delivered on the program objectives by driving dramatic increases in most brand measures among the target.
	www.pmalink.org /awards/reggie/2002reggiewinners3.asp (5162 words)

	AutoWeek - The Auto Enthusiast's Online Resource (Site not responding. Last check: 2007-10-09)
		BMW was among the first automakers to market its vehicles worldwide with movies made for the Internet.
		BMW released a series of eight short films called The Hire between 2001 and 2003.
		BMW executives say the online films and comics are creating interest in BMW vehicles among young consumers around the world.
	www.autoweek.com /news.cms?newsId=102474 (865 words)

	BMW Films
		Two decades later, the upscale auto market is once again on the upswing, but now BMW finds itself contending not only with the stigma of the past, but also with fierce competition from rivals both old (Mercedes-Benz) and new (Lexus, Acura, and even the everything-old-is-new-again Volkswagen Beetle).
		Fortunately, the four films in the series stand up on their own (a fifth entry, by Amores Perros director Alejandro González Iñárritu, should be available by the time you read this).
		The BMW M5 has been described by Car and Driver as "the most desirable sedan in the world at any price." With Clive Owen behind the wheel and Guy Ritchie behind the camera, it's hard not to agree.
	www.screenandnoted.com /bmwfilms.htm (1184 words)

	Microsoft and BMW Bring BMW Films Digital Cinema Series to Theaters Across the United States, Powered by Windows Media ...
		The BMW Films Digital Cinema Series begins Nov. 15, and its first feature-length film is Artisan Entertainment's "Standing in the Shadows of Motown." The inspiring music documentary tells the story of the Funk Brothers, the unheralded studio musicians who backed classic Motown artists such as Marvin Gaye, Stevie Wonder and Diana Ross and the Supremes.
		The constant in each short film is star Clive Owen, the mysterious, unnamed driver-for-hire around whom all the films revolve.
		The BMW Group is represented in the United States through networks of 340 BMW car, 327 BMW sports activity vehicle and 148 BMW motorcycle retailers and 56 MINI car dealers.
	www.microsoft.com /presspass/press/2002/sep02/09-04BMWFilmsPR.asp (1065 words)

	Movie Forums - The Hire (BMW Short Films)
		BMW had these films made for commercial reasons of course, and although their cars play an important role in all the films, these shorts easily rise above the level of commercials.
		Most of the stories in the films revolve around some sort of chase or race, and as a result the some of them feel a bit too similar.
		Surprisingly enough Tony Scott's film about James Brown wanting to renegotiate his contract with the devil is one of the better films of the series.
	www.movieforums.com /community/showthread.php?t=5215 (926 words)

	BMW Films' Journal
		BMW Films is releasing a series of Comic stories, inspired by the original Films - released on a staggered schedule.
		As you already know, a total of five short films were produced by BMW for viewing as part of a promotional internet campaign.
		I just noticed that the second bmw film is showing on their site.
	www.livejournal.com /community/bmwfilms (1268 words)

	A List Apart: Articles: All the Access Money Can Buy
		The sexy new BMW Films project targets an elite audience and is not exactly what we need, but it has nonetheless delivered a viable model of online accessibility – and with a surprising corporate commitment to boot.
		Vonder Meulen explains: “We showed [the film] at the American pavilion at the film festival,” not in competition; it was “just an opportunity to showcase the film.” At the time, no visitors to the pavilion asked about subtitling.
		BMW is rich enough to engage in subtle, oblique, soft advertising of this sort.
	www.alistapart.com /stories/alltheaccess (3153 words)

	BMW Net films go for star power \| CNET News.com
		The latest BMW advertising installment is a sequel to last year's well-publicized series dubbed The Hire that starred many celebrated directors and actors including Madonna.
		Once the BMW films shorts debuted, other automakers attempted to ride the bandwagon of fanfare.
		BMW films partnered with RSA USA to launch its latest Internet film series, which are underwritten by BMW and executive produced by entertainment moguls Ridley Scott, Tony Scott and Jules Daly.
	news.com.com /2100-1023-948815.html (834 words)

	BMW Readies Big Screen Debut
		BMW of North America and Microsoft (Quote, Chart) are gearing up for the debut of the digital film series they've sponsored, which is designed as an opportunity to highlight both BMW's automobiles and the Microsoft technology used to project the movies.
		The companies announced Wednesday that the BMW Films Digital Cinema Series will premiere at the Apollo Theater in Harlem on Nov. 7, with a screening of Artisan Entertainment's "Standing in the Shadows of Motown." The movie subsequently will be rolled out to 25 theaters nationwide equipped to show digital films.
		The automaker underwrote five films in "The Hire" series, pulling in big-name directors like Guy Ritchie and Ang Lee to direct short, five-to seven-minute films that star Clive Owen as a driver-for-hire who negotiates his BMW through a series of challenging sequences.
	www.clickz.com /news/article.php/1491111 (725 words)

	BMWNation.com > News
		Microsoft Corp. and BMW of North America today announced that they are working together to create the BMW Films Digital Cinema Series.
		The film will be digitally projected in at least 25 theaters nationwide and will be paired with one of the new bmwfilms.com shorts in the critically acclaimed The Hire series.
		Microsoft and BMW will work with a range of companies, such as Artisan Entertainment, to select new films to be screened digitally in the venues participating in this program.
	www.bmwnation.com /news/2002/020904_c.html (592 words)

	Microsoft and BMW Bring BMW Films Digital Cinema Series to Theaters Across the United States, Powered by Windows Media ... (Site not responding. Last check: 2007-10-09)
		Microsoft and BMW will work with a range of companies, such as Artisan Entertainment, to select new films to be screened digitally in the participating venues.
		BMW of North America has been present in the United States since 1975.
		BMW U.S. Holding Corp., the Group's headquarters for North, Central and South America, is located in Woodcliff Lake, N.J. Information about BMW Group products is available to consumers via the Internet at http://www.bmwusa.com/, http://www.bmwmotorcycles.com/ and http://www.miniusa.com/.
	www.microsoft.com /presspass/press/2002/sep02/09-04BMWFilmsPR.mspx (1065 words)

	Bmw Films
		The BMW film series The Hire began as a series of five short films (each about five...
		On the trail of Mercedez-Benz's film featuring actor Benicio Del Toro, BMW Films is casting Mission Impossible II director John Woo and Tony Scott, who directed...
		The abbreviated films are slated to premiere on the BMW Films site in October and will...
	www.themoviescript.com /8/bmw-films.html (628 words)

	Roundel Article (Site not responding. Last check: 2007-10-09)
		To do that, BMW advertising----and BMW films----try to convey the stark difference between the non-BMW you may currently drive and a BMW: That difference may be distilled to the essential element of responsiveness.
		A BMW responds reliably and safely to the driver's inputs and performs like a world-class athlete; to demonstrate this responsiveness ----and differentiate it from the basic characteristics of other cars----was the key.
		The BMW films are forthrightly "about" BMWs, but only in a believable context; the subtlety is important, and Fallon and BMW have been adamant about trimming the films of "beauty shot" footage or any other excessive focus on the car.
	www.bmwcca.org /Roundel/2003/01/Article_2.shtml (2291 words)

	The Digital Review - BMW Films: The Hire - DVD Review (Site not responding. Last check: 2007-10-09)
		This was not a mainstream film release to theaters.
		However, rather than being a full-fledged short film, it appeared to be more of just an extended commercial highlighting the cars features like air conditioning, power windows, etc. This one didn't work as well as the others.
		The cunning and tactics of trailing another car quickly evolve into a mystery rife with deceit, as The Driver is hired to follow a woman accused of cheating on her famous husband.
	www.thedigitalreview.com /forum/showthread.php?t=134 (2380 words)

	Find Bmw Films Information (Site not responding. Last check: 2007-10-09)
		This is the home of The Hire, a series of short films created by HollywoodâÂ?Â?s finest talent.
		All eight short films of The Hire, created by HollywoodâÂ?Â?s finest talent, are available now for downloading and...
		Films provide the best digital viewing available for BMW Films via a downloadable, high-quality, DVD...
	bcpicturesltd.com /movie/1/bmw-films.html (264 words)

	BMW Films
		Anyway, BMW knows that they make cool cars that just about everyone covets, and so they decided on a unique way to market their automobiles, to make them stand out (even more) from the pack.
		Each film runs around six to seven minutes, and can be viewed to maximum effect by downloading (free) the BMW Interactive Film Player from the BMW Films Website; it is also available in streaming formats, which give the full audio, but only a distillation of stills from the films.
		For the Frankenheimer film, the director wanted “a lot of quick cuts, a lot of action, a lot of screeches and explosions and engines and guns, so the mix challenge was how to hear all the effects through each other,” Silber says.
	mixonline.com /newmedia/internetaudio/audio_bmw_films/index.html (1386 words)

	PinoyMac.org :: View topic - BMW Films Downloads (Site not responding. Last check: 2007-10-09)
		All films also starred Clive Owen, who is appearing as the lead in the upcoming King Arthur flick.
		Now these films are available in Enhanced high-quality film format with a very cool Quicktime skin that you can download directly to your hard drive.
		And that's not all, the new season of BMW Films continues the adventures of Clive Owen in three new films directed by John Woo, Joe Carnahan and Tony Scott respectively.
	www.pinoymac.org /forum/viewtopic.php?p=26966 (896 words)

	Profile > BMW Films': The Hire #1 (of 6) Scandal
		Chandler was talking about his own character, Philip Marlowe, but he could just as easily been referring to the Hire, the star of BMW Films’ series of short films.
		Now Dark Horse and BMW Films are bringing The Hire—the enigmatic hero capable of doing the hard thing for the right reasons—to the comics page.
		Just as each of the films is directed by a different top director, each issue of The Hire will be a stand-alone story by a different top creator or creator team.
	www.darkhorse.com /profile/profile.php?sku=13-245 (209 words)

	Microsoft and BMW Bring BMW Films to Theaters - GermanCarFans.com
		Beginning November 15, the first of the feature-length films chosen for the BMW Films Digital Cinema Series is Artisan Entertainment's Standing in the Shadows of Motown.
		Hailed by critics across the country as "groundbreaking," with a "cinema connoisseur's dream team of directors," The Hire Internet film series received international acclaim when it premiered in 2001 with original short films directed by five of Hollywood's most noted directors.
		More than 13 million film views were registered on the digital-quality streaming video website last year for the first five films of The Hire series directed by John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy Ritchie and Alejandro Gonzales Inarritu.
	www.germancarfans.com /print.cfm/ID/2020904.002/lang/eng (610 words)

	The Hire: Star (2001) (Site not responding. Last check: 2007-10-09)
		Goofs: Continuity: When the BMW M5 makes the final handbrake turn it has four tailpipes in the beginning of the turn, but clearly only two right before it stops.
		The other films (with the exception of Tony Scott's 'Beat The Devil') failed because they were either straight dramas or straight action flicks.
		I'm sure these discs (available solely to BMW owners) will be fetching hefty sums of money on E-bay one day.
	www.imdb.com /title/tt0286151 (383 words)

	deciphernaut-hq.com (Site not responding. Last check: 2007-10-09)
		Check out my pics from the premiere party in L.A. found a story or subplot, or something that is connected to BMW’s films.
		In the film sub-stories there was a maid that stole the china tin from a mail box.
		I'm no film critic, but BMW’s short films are the best thing on the web since e-bay.
	www.bmwfilms-hq.com (791 words)

	Microsoft and BMW Bring BMW Films to Theaters
		BMW Digital Cinema Series to Open With Theatrical Feature from Artisan Entertainment and new bmwfilms.com Short Films from Ridley Scott, Tony Scott, John Woo, and Joe Carnahan
		This fall, The Hire returns with three new short films executive produced by Ridley and Tony Scott and directed by John Woo, Joe Carnahan and Tony Scott.
		BMW of NA, BMW AG, Mercedes-Benz USA, DaimlerChrysler AG, Porsche Cars North America, Dr. Ing.h.c.F. Porsche AG, Volkswagen of America and Volkswagen AG and any of their respective subsidiaries.
	www.germancarfans.com /news.cfm/newsid/2020904.002/bmw/1.html (744 words)

	Microsoft, BMW and Artisan Debut BMW Films Digital Cinema Series With Premiere of "Standing in the Shadows of Motown": ...
		Each digital screening also will feature a film from the groundbreaking bmwfilms' series, "The Hire." The series, featuring short films directed by John Woo, Tony Scott and Joe Carnahan, stars Clive Owen as the mysterious, unnamed driver-for-hire whose unshakable poise and superb driving skills are put to the test.
		Once the Cinema System is installed, DCS can continue to provide sponsor-driven programs such as the BMW Films Digital Cinema Series and work with the exhibitors on alternate programs such as virtual concerts, sports events, corporate rentals and multiplayer gaming events.
		More than 14 million film views were registered last year on the digital-quality streaming video Web site bmwfilms.com for the first five films of the series, directed by John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy Ritchie and Alejandro Gonzales Inarritu.
	www.microsoft.com /presspass/press/2002/Oct02/10-30MotownPR.mspx (1086 words)

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